PUBLISHER: QYResearch | PRODUCT CODE: 1866586
PUBLISHER: QYResearch | PRODUCT CODE: 1866586
The global market for Marketing Animation Video Production was estimated to be worth US$ 628 million in 2024 and is forecast to a readjusted size of US$ 1387 million by 2031 with a CAGR of 13.2% during the forecast period 2025-2031.
Marketing animation video production involves the use of animation technology to create visual content for corporate or brand marketing promotions. With technological advancements, animation production is not only being used in film and television but is also playing an increasingly important role in marketing and promotional efforts. Marketing animation videos are becoming increasingly common in our daily lives. Compared to live-action endorsements and actual filming, marketing animation videos are not only inexpensive to produce but also highly reusable and cost-effective.
The main market drivers include the following:
1. Changing consumer behavior: A surge in demand for visuals and interactivity.
Younger audience preferences: Generation Z and millennials prefer videos for information, and animated videos are a top choice due to their fun and creative appeal. For example, data from platforms like Douyin and TikTok shows that animated content has a 40% higher engagement rate than traditional videos.
Demand for increased interactivity: Animated videos can incorporate interactive elements such as AR and virtual characters to enhance user engagement. For example, a beauty brand used animated videos to enable "virtual makeup try-ons," increasing conversion rates by 27%.
Adapting to fragmented time: The rise of short video platforms (e.g., TikTok users spend over 80 minutes per day on average). Animated videos, with their brevity and conciseness, are well-suited to fragmented consumption scenarios.
2. Technological advancements and innovations: Lowering barriers to entry and improving efficiency.
Advancing AI and 3D technology:
AI-powered animation generation tools (such as Videoinu) quickly generate personalized characters from text descriptions, increasing production efficiency by 300%. The application of 3D animation technology (such as glasses-free 3D) in commercial spaces (as exemplified by the "diamond rolling" example in Dongguan) has tripled customer traffic and increased rental efficiency per square meter by 35%.
Tool Accessibility:
Open-source models (Stable Diffusion) and commercial platforms (Wyzowl) lower the technical barrier to entry, enabling small and medium-sized enterprises to create high-quality animated videos.
Real-time rendering engines can adapt content based on traffic density, increasing interactive engagement rates by 41% at a shopping mall in Nanjing.
3. Platform Ecosystem and Communication Transformation: Short Videos Reshape Content Distribution Logic
Surge in Platform Demand: Platforms like TikTok and Instagram are experiencing strong demand for short-form video content, and animated videos have become a popular format due to their flexibility and creativity. For example, a car brand's "break-out" animation generated 500 million views on Weibo, saving 20 million yuan in traditional advertising costs.
Viral Effect: Animated videos easily trigger social sharing (such as the "virtual and real" framing challenge), expanding brand exposure. A hot pot restaurant's 3D underwater world animation helped its Meituan subscriptions exceed 100,000, becoming a benchmark for the "check-in economy." Building an IP ecosystem: Animated videos, as a core vehicle for IP development, can be extended to derivative products, themed exhibitions, and other areas. For example, one animated film diversified its revenue through blind box sales and immersive exhibitions, with the derivative product market accounting for over 60%.
The marketing animation video production market is experiencing explosive growth, driven by three major factors: escalating consumer demand for visual content, technological advancements that reduce costs, and the restructuring of short video platforms.
This report aims to provide a comprehensive presentation of the global market for Marketing Animation Video Production, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Marketing Animation Video Production by region & country, by Type, and by Application.
The Marketing Animation Video Production market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Animation Video Production.
Market Segmentation
By Company
Segment by Type
Segment by Application
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Marketing Animation Video Production company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Marketing Animation Video Production in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Marketing Animation Video Production in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.