PUBLISHER: QYResearch | PRODUCT CODE: 1866735
PUBLISHER: QYResearch | PRODUCT CODE: 1866735
The global market for Portable and Handheld TV was estimated to be worth US$ 72.05 million in 2024 and is forecast to a readjusted size of US$ 87.45 million by 2031 with a CAGR of 2.8% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Portable and Handheld TV cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
In 2024, global sales of portable and handheld TVs will be approximately 1.2 million units, with an average selling price of approximately US$60 per unit. A Portable and Handheld TV is a portable device for watching television that usually uses a TFT LCD or OLED color display. Many of these devices resemble handheld transistor radios.
The main drivers of the portable and handheld TV market include the following:
1. Technological advancements and product innovations drive market upgrades
1. Display technology breakthroughs and improved image quality
OLED and MicroLED technology iterations
Upgraded resolution and refresh rates: Portable devices support 4K/8K resolutions, combined with a 120Hz refresh rate, meeting user demands for high-definition and smooth content.
2. Breakthroughs in battery life and fast charging
High-energy-density battery applications: BAK's N18650CL-29 battery cell supports 1C charging and 3C discharge. A 20-minute fast charge provides 4 hours of battery life, and a 3-hour full charge provides over 30 hours of use, alleviating battery life concerns on mobile devices.
Energy-saving technology optimization: Low-power chips (such as the Qualcomm QCC3021) and intelligent power management extend device battery life.
3. 5G and satellite communication integration expands application scenarios
Dual-mode communication capabilities: The Big Walnut Satellite handheld terminal supports seamless switching between 5G networks and satellite communications, ensuring communication through satellite relay in unreachable areas (such as remote mountainous areas and oceans), enabling meter-level positioning and real-time data transmission in emergency rescue scenarios. Low Latency and High Bandwidth: 5G network latency is as low as 1ms, supporting real-time 8K video transmission. Combined with edge computing, it enhances interactivity (e.g., remote control and cloud gaming).
II. Evolving Consumer Demand and Diversified Use Cases Drive Growth
1. Deepening Mobile Entertainment Habits
User Expansion: By 2025, global mobile TV users will exceed 1.2 billion, with China accounting for over 50% (600 million). Young people aged 25-35 will account for 60%, with a preference for short videos (average daily views of 10 billion) and live streaming.
Content Consumption Upgrade: Growing user demand for high-definition video (4K/8K) and interactive entertainment (AI recommendations, virtual reality) is driving platforms to improve content quality and personalized services.
2. Diversified Use Cases
Outdoor and Emergency Use: Portable TVs are becoming essential tools for outdoor activities (camping, travel) and emergency rescue (communication in earthquake-stricken areas), supporting real-time positioning, data transmission, and HD video backhaul.
In-car and Smart Home Integration: 5G and IoT technologies connect portable devices with in-car systems and smart homes, enabling multi-screen interaction and remote control. 3. Content Personalization and Business Model Innovation
Adoption of AI Recommendation Systems: Platforms using personalized recommendation algorithms (such as TikTok) have seen a 30% increase in user viewing time and click-through rates, with paid subscription models accounting for over 40% of the total.
Emerging content formats are on the rise: The short video market has surpassed 200 billion yuan, the live streaming market has reached 100 billion yuan, and VR/AR content is being integrated into mobile TV. For example, Tencent's VR game "Honor of Kings" has over 100 million users.
III. Policy Support and Infrastructure Improvement: Building an Ecosystem
1. Digital TV Conversion Policies Promote Device Upgrades
Mandatory HD Standards: The State Administration of Radio and Television requires the phasing out of standard-definition channels by the end of 2025, the full rollout of HD/UHD terminals, and the HD production and broadcasting coverage of prefecture-level and above TV stations exceeding 90%.
Set-top Box Integration: Millions of ultra-high-definition plug-in miniature set-top boxes have been deployed, simplifying device connectivity (controlled by a single remote control) and improving the user experience.
2. 5G Network Coverage and Infrastructure Construction
Accelerating 5G Adoption: By 2025, 5G network coverage will exceed 95% of the population, with transmission speeds reaching 20Gbps, supporting real-time 8K content transmission and low-latency interactivity.
Satellite Communications Subsidies: Government funding for satellite terminal R&D will reduce equipment costs and promote the adoption of satellite TV in remote areas.
3. Industry Standards and Policy Support
Incentives for Technological Innovation: Tax and fee reductions, and R&D subsidies (such as those for MicroLED production line construction) will reduce business costs and encourage investment in core technologies such as 5G and AI.
Consumer Market Stimulation: Consumer vouchers and trade-in subsidies will boost demand for portable TVs.
The growth of the portable and handheld TV market is driven by three major factors: technological upgrades (display, battery, and communications), expanding demand scenarios (mobile entertainment, emergency response, and in-car use), and policy support (HD standards, 5G infrastructure, and subsidies). In the future, as technologies such as MicroLED and 6G mature, the market will further evolve towards ultra-high definition and intelligent technologies, creating a comprehensive growth engine from hardware innovation to the content ecosystem.
This report aims to provide a comprehensive presentation of the global market for Portable and Handheld TV, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Portable and Handheld TV by region & country, by Type, and by Application.
The Portable and Handheld TV market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Portable and Handheld TV.
Market Segmentation
By Company
Segment by Type
Segment by Application
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Portable and Handheld TV manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Portable and Handheld TV in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Portable and Handheld TV in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.