PUBLISHER: QYResearch | PRODUCT CODE: 1872174
PUBLISHER: QYResearch | PRODUCT CODE: 1872174
The global market for AMOLED Display was estimated to be worth US$ 53908 million in 2024 and is forecast to a readjusted size of US$ 86892 million by 2031 with a CAGR of 7.2% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on AMOLED Display cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
AMOLED, or Active Matrix Organic Light Emitting Diode, is a self-emissive display technology belonging to the third generation of flat-panel display technologies. Unlike traditional liquid crystal displays (LCDs), each pixel in an AMOLED display can be independently controlled to emit light, eliminating the need for a backlight. This feature grants AMOLED displays numerous advantages.
Structurally, AMOLED displays primarily consist of an organic light-emitting layer, electrodes, and a TFT (thin-film transistor) backplane. The organic light-emitting layer contains red, green, and blue organic light-emitting materials. When current flows through them, these organic materials emit light, thereby producing various colors. The TFT backplane controls the switching and brightness of each pixel, enabling precise image display. Due to their self-emissive nature, AMOLED displays excel in contrast, capable of producing deep blacks and vibrant, vivid colors-a feat traditional LCD displays struggle to match. Take Samsung's AMOLED displays, for example, which achieve a contrast ratio of 1,000,000:1, delivering a more immersive visual experience when watching videos or playing games.
Additionally, AMOLED displays have extremely fast response times, typically under 1 millisecond, compared to the tens of milliseconds of LCD displays. When displaying dynamic scenes, AMOLED displays effectively reduce motion blur and ghosting, providing a smoother visual experience, making them highly favored in the gaming display sector. Furthermore, AMOLED displays offer an extremely wide viewing angle, with colors and contrast remaining consistent from nearly any angle, making them ideal for multiple viewers. Additionally, due to their lack of a backlight, AMOLED displays can be made thinner and lighter. When displaying black screens, pixels can be completely turned off, significantly reducing power consumption and extending device battery life.
In the smartphone sector, AMOLED displays are widely adopted. According to Omdia's "Smartphone Model Market Tracking Report," smartphones equipped with AMOLED display panels accounted for 63% of global shipments in the first quarter of 2025, a significant increase from 57% in the same period last year. Among these, flexible AMOLED display panels are rapidly becoming the mainstream display technology for smartphones. During this quarter, the shipment volume of smartphones equipped with flexible AMOLED display panels reached 151 million units, representing a year-over-year increase of 15%. Apple and Samsung are leading the way in this field. Data from the first quarter of 2025 shows that Apple's AMOLED model penetration rate has reached 100% (with the discontinuation of the third-generation iPhone SE at the end of 2024, Apple has completely phased out LCD models), while Samsung accounts for 84%. As Chinese display panel manufacturers expand their production capacity, the supply of AMOLED display panels continues to grow, with the technology beginning to penetrate more affordable price ranges. In the first quarter of 2025, the average selling price (ASP) of AMOLED smartphones had dropped to $510, further driving the adoption of AMOLED displays in the smartphone market.
In the TV market, AMOLED displays are also gaining traction. While LCD TVs currently dominate the market, AMOLED TVs are attracting increasing attention from consumers due to their superior picture quality. Especially in the mid-to-high-end TV market, the market share of AMOLED TVs is steadily increasing. Consumers' pursuit of high-quality audio-visual experiences is driving TV manufacturers to continuously launch premium products equipped with AMOLED displays to meet market demand.
The wearable device market also offers vast development opportunities for AMOLED displays. Take smartwatches as an example: the lightweight, low-power consumption, and excellent display performance of AMOLED displays make them an ideal choice for smartwatches. As demand for health monitoring and convenient communication features continues to grow, the market for smartwatches is expanding, thereby driving the application of AMOLED displays in the wearable device sector.
This report aims to provide a comprehensive presentation of the global market for AMOLED Display, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of AMOLED Display by region & country, by Type, and by Application.
The AMOLED Display market size, estimations, and forecasts are provided in terms of sales volume (K sqm) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding AMOLED Display.
Market Segmentation
By Company
Segment by Type
Segment by Application
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of AMOLED Display manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of AMOLED Display in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of AMOLED Display in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.