United States Kids Food and Beverage Market, Size, Forecast 2023-2028, Industry Trends, Growth, Impact of Inflation, Opportunity Company Analysis

United States Kids Food and Beverage Market are expected to reach US$ 72.41 Billion by 2028, according to Renub Research. Food marketing undoubtedly plays a substantial role in the alarming rates of obesity and diet-related diseases prevalent among children. Parents in the United States are becoming increasingly proactive about their health and wellness, while simultaneously witnessing the emergence of convenient products catering to those who take a more passive approach to their well-being. The United States kids' food industry is a multi-billion dollar market that caters to the dietary preferences and needs of children.

Companies develop and market a wide range of food products specifically targeted at children, including snacks, breakfast cereals, beverages, and ready-to-eat meals. This industry is characterized by creative packaging, attractive branding and strategic advertising campaigns aimed at capturing the attention of young consumers. However, concerns have been raised about the nutritional quality of many kids' food products, as they often contain high levels of added sugars, unhealthy fats, and artificial ingredients. Efforts are underway to promote healthier options and provide transparent labelling to empower parents in making informed choices for their children's nutrition.

Children's Food & Beverage Industry in the United States is projected to experience significant growth, with a compound annual growth rate of 6.40% between 2023 and 2028.

The United States kids' food industry is witnessing several growing trends that are shaping the market and influencing the choices available to children and their parents.

Parental health consciousness drives demand for healthier kids' food, prioritizing low sugar, salt, and additives while emphasizing wholesome ingredients. This trend aims to cultivate better dietary habits and ensure children's well-being with nutritious choices.

The U.S. kid's food industry sees a rise in allergen-friendly, gluten-free options for children with specific dietary needs. Additionally, sustainability and eco-friendly practices gain momentum, with a focus on organic and locally sourced ingredients.

Convenience fuels demand for nutritious on-the-go snacks and meals in the United States kids' food industry.

United States Digital platforms assist parents in making informed choices by providing access to information, reviews, and recommendations for kids' food.

In March 2023, the U.S. Department of Agriculture took significant steps to enhance school meal programs. They allocated US$ 50 Million in grants to foster collaboration between schools, food producers, and suppliers in creating nutritious and appealing meals for children. An additional US$10 million in grants was announced to expand nutrition education in schools. Furthermore, a proposed regulatory change was introduced, aiming to offer more schools the opportunity to provide healthy meals to all students without cost. These actions demonstrate the government's commitment to improving access to nutritious meals and promoting the overall well-being of students. Based on Renub Research analysis, the United States Kids Food and Beverages Market was valued at US$ 49.91 Billion in the year 2022.

With its versatility, appealing flavors, and perceived health benefits, yogurt has become a staple in children's diets

By Product, United States Kids Food & Beverage is divided into Juice/Fruit Drink & Aseptic (Boxes and Pouches), Juice/Fruit Drink & Other (Bottles, Cans, & Cartons etc.), Cheese, Yogurt (Cups, Tubes & etc.), Yogurt (Drinks/Dairy based Smoothies), Ice Cream/ Novelties, Chips/Crackers, Fruit Chews/Gummies and Others. Yogurt, in its various forms such as cups, tubes, and pouches, dominates the market in the United States Kids Food & Beverage industry. Renowned for its delicious taste and nutritional benefits yogurt appeals to both parents and children. The market offers an extensive range of flavors, textures, and added ingredients specifically tailored to kids' preferences. The convenience of portable packaging, along with yogurt's reputation as a healthy snack or meal option, contributes to its significant market presence in the children's food and beverage industry.

Yogurt-based drinks and dairy-based smoothies are experiencing rapid growth in the United States Kids Food & Beverage industry. With their combination of convenience, delicious flavors, and perceived health benefits, these products have become a popular choice among children. The market is witnessing an increasing demand for on-the-go yogurt drinks and dairy-based smoothies, offering a refreshing and nutritious option for kids to enjoy. This dynamic growth highlights the evolving preferences and changing consumption patterns in the children's food and beverage market.

Growth of dairy products in the kids' food and beverage industry reflects the enduring popularity and importance of these nutritious offerings in children's diets

By Product Category, United States Kids Food & Beverage is segmented into Beverage, Cereal, Dairy Products, Frozen Foods, Meals, Shelf-Stable, Snacks, Salty and Sweet and Others. Dairy products have emerged as the fastest-growing segment within the United States Kids Food & Beverage industry. With their essential nutrients and role in supporting children's growth and development, dairy products have gained significant popularity among parents. The market offers a diverse range of dairy-based options, including milk, cheese, yogurt, and flavoured milk drinks, tailored to meet kids' preferences and nutritional needs. The increasing focus on and fortified dairy products further contributes to the growth of this segment. The rise in demand for wholesome and nutritious dairy products underscores their importance in the children's food and beverage market.

Competitive Landscape

Key players in the United States Kids Food & Beverage industry include Conagra Brands Inc, PepsiCo Inc, The Kellogg Company, Campbell Soup Company, General Mills Inc, and Nestle S.A. These companies have a significant presence and contribute to shaping the market with their diverse range of products catering to children's preferences and nutritional needs.

Renub Research report titled "United States Kids Food and Beverage Market by ProductCategory (Beverage, Cereal, Dairy Products, Frozen Foods, Meals, Shelf-Stable, Snacks, Salty and Sweet and Others), Sub-Products (Juice/Fruit Drink, Aseptic (Boxes and Pouches), Juice/Fruit Drink, Other (Bottles, Cans, Cartons etc.), Cheese, Yogurt (Cups,Tubes etc.), Yogurt (Drinks/Dairy based Smoothies), Ice Cream/ Novelties, Chips/Crackers, Fruit Chews/Gummies and Others), Company (Conagra Brands Inc, PepsiCo Inc, The Kellogg Company, Campbell Soup Company, General Mills Inc, and Nestle S.A)" provides a complete analysis of United States Children Food & Beverage Industry.

Product Category - United States Kids Food and Beverage Market

• 1. Beverage
• 2. Cereal
• 3. Dairy Products
• 4. Frozen Foods
• 5. Meals, Shelf-Stable
• 6. Snacks, Salty and Sweet
• 7. Others

Products - United States Kids Food and Beverage Market

• 1. Juice/Fruit Drink, Aseptic (Boxes and Pouches)
• 2. Juice/Fruit Drink, Other (Bottles, Cans, Cartons etc.)
• 3. Cheese
• 4. Yogurt (Cups,Tubes etc.)
• 5. Yogurt (Drinks/Dairy based Smoothies)
• 6. Ice Cream/ Novelties
• 7. Chips/Crackers
• 8. Fruit Chews/Gummies
• 9. Others

Company Insights:

• Overviews
• Recent Developments
• Revenues

Company Analysis:

• 1. Conagra Brands Inc
• 2. PepsiCo Inc
• 3. The Kellogg Company
• 4. Campbell Soup Company
• 5. General Mills Inc
• 6. Nestle S.A.