United States Costume Jewelry Market Report by Product, Distribution Channel, End User, States and Company Analysis, 2025-2033

United States Costume Jewelry Market Size and Forecast 2025-2033

The United States costume jewelry industry is anticipated to expand substantially, from US$ 9.23 billion in 2024 to US$ 15.72 billion by 2033. This expansion indicates a strong Compound Annual Growth Rate (CAGR) of 6.1% between the years 2025 and 2033. The demand for cost-effective and fashionable accessories among consumers is anticipated to propel the growth, coupled with changing fashion trends and internet shopping opportunities.

United States Costume Jewelry Market Outlook

Costume jewelry is elegant, budget-friendly adornments created using non-precious materials that are frequently used with striking designs and bright colors. As opposed to fine jewelry, which incorporates precious stones and metals, costume jewelry commonly utilizes glass, plastic, and base metals to make it more affordable and accessible to a broader consumer base. The popularity of costume jewelry stems from the freedom to achieve personal style without spending large amounts of money.

In the United States, costume jewelry has become extremely popular because it is so versatile and affordable. People can try out many different fashion trends with costume jewelry, which is why it is a top pick for those who like to change their appearance often. Celebrities and influencers feature costume items, which only boosts their appeal among fashion lovers.

Apart from this, costume jewelry also opens up the possibility for designers and artisans to make one-of-a-kind, artistic pieces that are distinct. With the growing focus on individuality in fashion, there is a steady rise in demand for costume jewelry, which has become an essential part of most Americans' wardrobes. It is not only decoration but also a means of self-expression for different occasions.

Growth Driver in the United States Costume Jewelry Market

Growing Fashion-Savvy Consumers

One of the U.S. costume jewelry industry's key growth drivers is the growing number of fashion-savvy consumers. Today's consumers, especially millennials and Gen Z, do not just look at jewelry as add-ons but as vital components of personal expression. Costume jewelry, unlike high-end jewelry, provides inexpensive methods of adapting to shifting fashion trends. Buyers can buy several items to fit different outfits without spending much money. Social networks, influencer culture, and celebrity endorsements have boosted this fashion trend, as individuals desire to replicate looks that they are witnessing on the internet. Costume jewelry is versatile, hence a favorite for both everyday wear and special events. Personal consumption spending on jewelry in the United States, for example, hit record highs, boosted by the financial prosperity of cities such as New York and California. Discretionary income increments are visible, with disposable incomes increasing by a few thousand dollars on average since 2022, as per the Bureau of Economic Analysis. The growing trend is favoring greater purchasing power, particularly in the luxury segment, allowing more consumers to invest in high-quality, precious jewelry pieces that reflect their lifestyle improvement.

Growth in E-commerce and Online Channels

E-commerce is a strong growth driver of the U.S. costume jewelry market, providing consumers with an enormous selection of styles at reasonable prices. E-commerce platforms enable customers to find new brands, buy foreign collections, and easily compare prices. Virtual try-ons, customer ratings, and complimentary returns enhance consumer confidence and convenience. Online sales are especially robust across younger generations that feel comfortable buying fashion products online. Social commerce-where goods are promoted and sold directly via social networks like Instagram and TikTok-pushes growth further. Smaller labels and independent designers reap much benefit from these platforms, gaining exposure to a national scope without having to own physical stores. July 2023, New York, U.S.-based bridal retailer Kleinfeld collaborated with U.S.-based lifestyle brand Centric Brands to introduce an exclusive line of fashion jewelry for bridal and special occasion wear.

Call for Affordable Luxury and Personalization

Another key driver in the U.S. costume jewelry market is the increasing demand for affordable luxury. Customers are seeking jewelry that replicates fine jewelry's look without the hefty price tag. Design and material advances have enabled the production of high-quality costume jewelry mimicking gold, silver, or gems. This complements consumer aspiration for glamour at affordable prices. Furthermore, customization has become a key trend-customers increasingly want bespoke costume jewelry featuring initials, charms, or symbolic imagery. Personalization adds emotional value, making the costume jewelry both fashionable and meaningful. Aug 2025, Bagisto allowed CH Jewelry Designs to introduce a clean and easy-to-use online store for bespoke jewelry lovers in the U.S. Through Bagisto, the company presents its handcrafted items while retaining a personal, poignant, and Western-inspired persona.

United States Costume Jewelry Market Challenges

Market Saturation and Ferocious Competition

The main challenge in the U.S. market for costume jewelry is saturation, with numerous brands, designers, and retailers vying for buyers' attention. From large fashion houses to independent sellers on online marketplaces, the variety of available options can overwhelm customers. This intense competition forces businesses to constantly innovate in design, marketing, and pricing to maintain relevance. The influx of low-cost imports also intensifies competition, as consumers often opt for cheaper alternatives. While this benefits buyers, it puts pressure on local brands to reduce margins. Also, brand differentiation is challenging in an oversaturated market with the same style and materials. To differentiate, brands need to spend on branding, influencer partnerships, or sustainability programs, which will be costly.

Quality Perception and Durability Concerns

Another big challenge is public distrust in the quality and durability of costume jewelry. Contrary to quality jewelry, costume jewelry is usually constructed from plated substances, synthetic stones, or base metals, which can chip, tarnish, or break when they are used. This erodes confidence in consumers and restricts perceived value in purchases. Consumers tend to be reluctant to pay a premium price for costume jewelry as they fear that inferior products are available at a lower cost. Poor experiences with low-quality products will deter repurchasing. Also, raising awareness regarding sensitivity of the skin and allergy to some base metals generates apprehension for health-conscious consumers.

United States Costume Ring Jewelry Market

The U.S. costume ring market is a colorful category, fueled by the desirability of fashion rings for everyday use and one-of-a-kind special occasions. Unlike with fine rings, consumers are able to try out striking designs, vibrant stones, and timely trends at a budget-friendly price with costume rings. Young consumers especially are attracted to stackable rings, oversized statement rings, and customized styles. Costume rings are also trendy as event, wedding, or spontaneous self-buying accessories. Online platforms display broad ranges, enhancing accessibility and adoption of trends.

United States Costume Bracelet Jewelry Market

Bracelets are the main segment in the U.S. costume jewelry market, accepted across a broad range for versatility and price appeal. Fashion bracelets cover the gamut from slender chains to large chunky bangles, cuffs, and charm designs, appealing to varied consumers. Stackable and mix-and-match designs especially resonate with millennials and Gen Z, who like to layer several bracelets to achieve individualized styles. Seasonal lines and pop culture-themed bracelets also generate higher sales. Costume bracelets are highly sought after as gifts, so they tend to sell highly during holidays, birthdays, and friendship weeks. Online shopping and fast-fashion brands propel this market with extensive options at affordable prices.

United States Costume Necklace Jewelry Market

The costume necklace segment in the U.S. is among the most vibrant, appealing to a wide range of consumers. From layered chains and pendants to chokers and statement pieces, costume necklaces provide a versatile styling solution for everyday wear as well as for formal occasions. Social media has a strong impact on this market, with celebrities and influencers often wearing layered necklaces or statement styles. Younger consumers often purchase multiple necklaces to stay aligned with changing fashion trends. Costume necklaces are also widely adopted in gifting, given their affordability and universal appeal. Fast-fashion retailers and online platforms frequently refresh designs to match seasonal styles, making necklaces highly accessible.

United States Offline Costume Jewelry Market

Offline retail remains a strong sales channel for costume jewelry in the U.S., particularly for impulse purchases. Department stores, fashion boutiques, and mall-based jewelry shops provide consumers with the chance to hold pieces in their hands before purchase, which adds to the sense of trust. Exhibition in-store, promotions, and trial options make sense to purchasers who would be reluctant to buy costume jewelry over the internet. Offline platforms also come into play during seasons of festivities, when consumers shop for add-ons as accessories to complement party and event outfits. Local boutiques and pop-up stores also contribute to offline variety. Offline stores are, however, affected by e-commerce websites providing larger collections at affordable prices.

United States Costume Women Jewelry Market

Women dominate the U.S. costume jewelry market, with the greatest share of spending. Women can afford an extensive variety of trendy accessories through costume jewelry without incurring heavy expenses. From rings and earrings to necklaces and bracelets, women's costume jewelry spans all styles from understated everyday wear to dramatic fashion statements. Influence from social media, current fast-fashion trends, and celebrity style extensions fuel demand among women of all ages. Moreover, self-buying behavior has grown, as women purchase costume jewelry to convey individual style and confidence. The convenience and interchangeability of costume jewelry resonate strongly with working women, students, and fashionistas alike. With the ongoing transformation of fads and the presence of customizable products, women's costume jewelry still forms the core of the market in the U.S.

United States Costume Children Jewelry Market

The U.S. children's costume jewelry market is a less voluminous but gradually expanding niche, fueled by interest in fun, themed, and inexpensive accessories. Parents readily buy costume jewelry for birthdays, holidays, or as party favors, with the most popular items being charm bracelets, brightly colored rings, and cartoon-themed necklaces. Costume jewelry provides children with the fun of accessorizing without the safety issues or expense of fine jewelry. Safety continues to be a concern, so leading brands utilize non-toxic, hypoallergenic, and long-lasting materials appropriate for children.

California Costume Jewelry Market

California is a central hub for the U.S. market for costume jewelry, due to its multicultural society, vibrant fashion culture, and global trend-setting power. Los Angeles and its entertainment industry are drivers of jewelry trends, as celebrities and opinion leaders tend to endorse new styles. California's young population and multicultural communities generate the need for diverse jewelry designs, from minimalist modernity to flashy statement jewelry. California consumers are extremely accepting of sustainable and environmentally friendly costume jewelry, mirroring the state's liberal lifestyle values.

New York Costume Jewelry Market

New York is another top costume jewelry market in the U.S., with a fashion-driven consumer base and international retail presence. Manhattan, with its dense number of fashion companies and jewelry stores, continues to be a center for both high-end and low-end costume jewelry. The city's fast-paced lifestyle and vibrant fashion culture encourage frequent purchases of trendy accessories. New York's diverse population also drives demand for multicultural and eclectic jewelry designs. Street fashion and runway trends strongly influence costume jewelry sales, particularly necklaces, rings, and statement earrings. Additionally, New York's thriving tourism industry fuels costume jewelry purchases, as visitors often buy fashionable and affordable souvenirs.

Market Segmentations

Product

• Ring
• Earring
• Bracelet
• Necklace
• Others

Distribution Channel

• Offline
• Online

End User

• Men
• Women
• Children

Top States

• California
• Texas
• New York
• Florida
• Illinois
• Pennsylvania
• Ohio
• Georgia
• New Jersey
• Washington
• North Carolina
• Massachusetts
• Virginia
• Michigan
• Maryland
• Colorado
• Tennessee
• Indiana
• Arizona
• Minnesota
• Wisconsin
• Missouri
• Connecticut
• South Carolina
• Oregon
• Louisiana
• Alabama
• Kentucky
• Rest of United States

All companies have been covered with 5 Viewpoints

• Overviews
• Key Person
• Recent Developments
• SWOT Analysis
• Revenue Analysis

Company Analysis:

• Louis Vuitton Malletier SAS
• CARTIER
• Sabika
• Yanbal
• Richline Group, Inc.
• STELLA & DOT
• Lulu Ave
• Giorgio Armani S.p.A.