United States Online Gambling Market Report by Type, Device, States and Company Analysis 2025-2033

United States Online Gambling Market Size and Forecast 2025-2033

The United States Online Gambling Market is anticipated to grow substantially, increasing from US$ 28.69 billion in 2024 to US$ 52.60 billion in 2033. This growth will be spurred by a strong Compound Annual Growth Rate (CAGR) of 6.97% between 2025 and 2033. The rising popularity of online gaming, the growth in technology, and a larger customer base are some of the drivers propelling this rising trend in the market.

United States Online Gambling Market Outlook

Online gambling is the process of wagering or staking on games, sports, or other activities using the internet. Its online platform encompasses different types of games, such as poker, online casinos, sports betting, and lotteries. It has become extremely popular in the United States over the last few years due to the growth of technology, widespread use of high-speed internet, and changing regulations.

The transition to online gambling has been enabled by the growing popularity of gaming as a new mainstream entertainment option. Convenience, accessibility, and the large number of choices offered have drawn a wider crowd. States of New Jersey and Pennsylvania have legalized online gambling, establishing a regulatory environment that guarantees safety and fairness while generating tax revenue.

Moreover, the COVID-19 pandemic further boosted online gambling growth, as numerous conventional gambling outlets were compelled to shut down or restrict operations. Consequently, more people resorted to using online platforms for entertainment, making online gambling a major sector within the U.S. gaming market.

Growth Drivers in the United States Online Gambling Market

Growing Legalization and Regulatory Support

One of the leading growth drivers for the U.S. online gambling market has been the expansion of legal frameworks at the state level. States like New Jersey, Michigan, and Pennsylvania have already created regulated online gambling ecosystems, while others are still exploring legalization. This provides a more secure environment for players and generates tax revenues for governments. Regulation also minimizes unlawful gambling operations and enhances consumer confidence by providing transparency, fairness, and responsible gaming policies. As states legalize online casinos, sports books, and poker, the addressable customer base of the market grows at a very fast rate. The American Gaming Association's (AGA) Responsible Gaming Statutes and Regulations Guide is a detailed document that presents responsible gaming statutes and regulations in 38 states and the District of Columbia as of January 2025. The guide is a reference for industry members, researchers, legislators, and regulators but does not include regulations for gaming in tribal territory, which are governed by local tribal authorities.

Advancements in Technology and User Experience

The accelerated adoption of cutting-edge technology, including artificial intelligence (AI), live dealer streaming, and blockchain, is making online gambling in the United States more enjoyable overall. Sites now have interactive functionality, personalized suggestions, and immersive settings that simulate real-life casino experiences. Live dealer games, for instance, have gained immense popularity because they introduce an element of authenticity and trust, and apps and websites that are optimized for mobile offer the convenience of gambling anywhere and anytime. The integration of safe payment systems such as e-wallets and cryptocurrencies also facilitates effortless transactions. January 2025: Penn Entertainment and ESPN have taken the ESPN BET brand to 10 more retail locations, adding up to 19 physical sportsbook facilities in six states.

Expanding Popularity of Sports Betting

With the legalization of sports betting following the revocation of PASPA in 2018, the U.S. online gambling market has been substantially boosted. Millions of sports enthusiasts are participating in betting sites to make wagers on NFL, NBA, MLB, and collegiate sporting events, which has become one of the fastest-growing verticals in the gaming industry. Operators are taking advantage by introducing standalone sports betting apps and incorporating live data, streaming live, and in-play betting options. Strategic alliances with sports leagues, teams, and gaming operators also enhance mainstream acceptance and drive user acquisition. March 2025: bet365 has launched into the Illinois sports betting market through a strategic alliance with Walker's Bluff Casino Resort, its 13th live state for mobile sportsbook offerings. The decision highlights bet365's on-going United States expansion initiative and enhances its footprint in one of the nation's most prominent sports wagering markets.

Dilemmas in United States Online Gambling Industry

Regulatory Fragmentation Within States

While legalization is growing, the absence of a cohesive federal system is a major threat for the U.S. online gaming sector. Every state develops its own regulations, licensing, taxation, rates of taxation, and games allowed, which makes things complex for operators attempting to expand nationwide. For instance, while online gambling activities are permitted in a broad range by New Jersey and Pennsylvania, Utah has strict bans in place. Such regulatory fragmentation raises the cost of operations, hampers market entry, and establishes an uneven playing field.

Concerns Over Problem Gambling and Addiction

Perhaps the most immediate challenge in the U.S. internet gambling industry is the emerging issue surrounding problem gambling and addiction. In contrast to brick-and-mortar casinos, websites are available 24/7, allowing players to create unhealthy tendencies. The ease of mobile wagering coupled with anonymity increases the problems, especially with younger crowds and frequent bettors. With the expansion of the market, regulators and operators come under greater pressure to implement responsible gambling features such as self-exclusion options, spending caps, and real-time monitoring systems.

United States Online Casinos Gambling Industry

The U.S. online casino gambling industry has grown fast since online slots, table games, and live dealer sites have been legalized in states such as New Jersey, Michigan, and Pennsylvania. Online casinos provide diversified gaming experiences that compare with conventional land-based casinos, with increased convenience and lower hurdles for entry. The incorporation of live dealer games, better graphics, and interactive elements has drawn in casual gamers and experienced gamblers alike. Collaborations between international casino software providers and American operators further diversify the market with innovative products. Online casinos also enjoy cross-selling benefits since most users switch between sports betting, poker, and casino game products within the same venue.

United States Online Bingo Gambling Market

The US internet bingo gambling industry is on the rise, especially with older users and those playing in the community. Long popular in bricks-and-mortar community halls, bingo has moved online, providing players with the chance to play the game and enjoy added features. Online bingo sites frequently incorporate chat facilities, reward schemes, and themed rooms in order to make users feel part of a community experience in line with the classic environment. Although bingo accounts for less of the gambling market than sports betting and casinos, it has potential for growth due to its low level of entry and wide appeal across demographics. The move toward mobile and app-based bingo has also made the game more accessible.

United States Online Gambling Desktop Market

The desktop market has traditionally led the U.S. online gambling industry because of its stability, bigger screen experience, and ease of use for long play sessions. Desktop gaming sites tend to provide high-class graphics, engaging game play, and simple navigation for games like poker, blackjack, and online slot machines. Professional gamblers also favor desktops because of multi-table play and extensive betting analysis. While mobile usage is increasing, desktops are still an important segment because they offer a better integration of live dealer games and sophisticated sports betting. In addition, desktop platforms offer robust integration with payment gateways and security mechanisms, which allow for safer transactions.

United States Online Gambling Mobile Market

The U.S. mobile market for online gambling has grown spectacularly with widespread use of smartphones and creation of specialty gambling apps. Players today prefer mobile interfaces due to their ease of use, so that they can wager, play slots, or enter poker rooms remotely. Mobile-first design is now a priority area for operators, with easy-to-use interfaces, secure payment systems, and adaptive layouts providing seamless experiences across devices. The usage of sports betting apps, especially during big tournaments, has pushed mobile usage even more. Additional features like in-app rewards, push notifications, and live updates also retain the players.

California Online Gambling Market

California is one of the biggest potential markets for online gaming in the United States but is highly regulated due to political and tribal resistance. Tribal gaming operators are powerful, and even discussions about legalizing online casinos and sports betting have slowed down the pace. Notwithstanding this, California has an established gambling culture in place, promoted by tribal casinos, card rooms, and a large sporting public. If online gaming legislation is progressed, California would soon become the country's number-one market because of its huge population and high digital uptake. The state also offers operators high revenue potential and tax benefits to the authorities.

New York Online Gambling Market

New York has become a top destination for sports betting after opening mobile sports wagering in 2022. The state has rapidly produced billions in handle and substantial tax revenue, demonstrating strong consumer demand. With its diverse and large population, New York provides one of the most profitable online gambling prospects in America.

New Jersey Online Gambling Market

New Jersey is widely seen as the leader and most advanced online gaming market in the U.S. Since regulating online poker and casinos in 2013, the state has created a robust ecosystem that others aspire to follow. Online gaming revenue regularly infuses state treasuries, while operators enjoy one of the most competitive and well-regulated settings in the nation. Collaborations between brick and mortar casinos within Atlantic City and internet operators have played a central role in fueling market expansion. Players in New Jersey benefit from a strong range of choices, ranging from table games and slots to poker and sports gambling, backed by robust responsible gambling programs. The state's well-developed legal and regulatory framework is stabilizing for operators and reassuring for consumers in terms of player confidence.

Washington Online Gambling Market

Washington possesses one of the most prohibitive attitudes toward internet gambling in the US, with only restricted tribal-run sports betting permitted. Online poker and casinos are still illegal, and illegal gambling is classified as a felony crime. Even so, the market for internet gambling does exist in Washington, with citizens resorting to offshore sites. The state's tribal casinos carry considerable weight, and discussions on the expansion of regulated online gambling depend on how to balance tribal exclusivity with the possibility of commercial operator participation. Washington's massive population base and robust sports culture surrounding teams such as the Seahawks and Mariners make it an attractive market if regulations open up. July 2024: BetMGM launched its mobile sportsbook in Washington, D.C., acquiring mobile betting rights exclusively within two blocks of Nationals Park. The introduction is complemented by a multi-year agreement with the Washington Nationals, reinforcing BetMGM's localized approach and footprint in top sports-focused markets.

Market Segmentation

Type

• Sports Betting
• Casinos
• Bingo
• Poker
• Others

Device

• Desktop
• Mobile
• Others

Top States

• California
• Texas
• New York
• Florida
• Illinois
• Pennsylvania
• Ohio
• Georgia
• New Jersey
• Washington
• North Carolina
• Massachusetts
• Virginia
• Michigan
• Maryland
• Colorado
• Tennessee
• Indiana
• Arizona
• Minnesota
• Wisconsin
• Missouri
• Connecticut
• South Carolina
• Oregon
• Louisiana
• Alabama
• Kentucky
• Rest of United States

All companies have been covered with 5 Viewpoints

• Overviews
• Key Person
• Recent Developments
• SWOT Analysis
• Revenue Analysis

Company Analysis:

• Betsson AB
• Kindred Group PLC
• Entain PLC
• Bet365
• Flutter Entertainment PLC
• Mgm Resorts International
• Draftkings Inc.
• Super Group (sghc Limited)