Electric Kick Scooter Market Companies Analysis Key Players Analysis, Company Profiles, Product Developments, Mergers, Strategic Collaborations, and Revenue Forecast Insights

Electric Kick Scooter Market Outlook

The international market for electric kick scooter was estimated at around US$ 28.96 billion in 2025. It is expected to expand at a compound annual growth rate (CAGR) of 8.35% during the period 2025-2033 and reach an estimated value of around US$ 55.01 billion in 2033.

The market for electric kick scooters has expanded quickly as a result of growing urbanization, the need for environmentally friendly transportation, and the acceptance of micro-mobility solutions. For short-distance travel in crowded cities, these scooters provide a practical, affordable, and environmentally friendly form of personal transportation. Performance and affordability have increased due to technological breakthroughs like longer battery life and lighter materials. The growth of the sector is also supported by growing government initiatives to lower carbon emissions and encourage electric mobility. Shared mobility services are becoming increasingly popular among consumers and metropolitan commuters, especially in Europe, North America, and Asia-Pacific

Environmental concerns and the global push for sustainable urban mobility are major factors driving the growth of the electric kick scooter industry. Customers are encouraged to switch to more efficient, electric options by rising gasoline prices and traffic jams. Adoption is encouraged by government incentives like subsidies and lanes specifically designed for e-scooters. The user experience is improved by developments in battery technology, communication features (IoT, GPS), and mobile app integration. Accessibility is improved by the growing micro-mobility industry and shared e-scooter initiatives in large cities. The demand for low-cost, portable, and low-maintenance transportation options among younger customers is also driving market expansion, which is bolstered by global smart city projects and growing charging infrastructure.

Top Companies in Electric Kick Scooter Industry

1. BMW Motorrad International

Establishment: 1923

Headquarters: Munich, Germany

BMW Motorrad, the motorcycle division of BMW Group, was established in 1923 with the launch of its first model, the BMW R32. Headquartered in Munich, Germany, BMW Motorrad designs, manufactures, and markets a wide range of premium motorcycles, including sport, touring, roadster, heritage, adventure, and urban mobility models. The brand is known for its engineering excellence, innovative technology, and performance-oriented design. BMW Motorrad also offers rider equipment, accessories, and financial services to enhance the customer experience. Operating globally, it continues to be a leader in the premium motorcycle market, emphasizing safety, sustainability, and digital connectivity in its products.

2. Gogoro Inc.

Establishment: 2011

Headquarters: Taiwan

Gogoro, Inc. (Gogoro) is a leading provider of urban energy and mobility solutions, specializing in the development and deployment of smart electric infrastructure and vehicles. The company designs and operates advanced battery-swapping networks, portable power systems, and connected electric two-wheelers that redefine sustainable urban transportation. Gogoro's product portfolio includes the Gogoro Network, a comprehensive battery-swapping ecosystem; Smartscooters designed for efficiency and performance; and the GoShare vehicle-sharing platform. Its notable scooter models include the Gogoro Pulse, Gogoro SuperSport, Gogoro JEGO, and Gogoro Delight, catering to both individual commuters and fleet operators. By integrating smart energy management, real-time connectivity, and sustainable design, Gogoro enables cleaner, more efficient city mobility. The company serves urban riders, delivery fleets, and enterprises seeking eco-friendly transport solutions. Gogoro is headquartered in Taipei, Taiwan.

3. Govecs Group

Establishment: 2009

Headquarters: Germany

Govecs Group is a European manufacturer of electric scooters and light electric vehicles, headquartered in Munich, Germany. The company designs, develops, and produces e-scooters for both private consumers and commercial fleet operators, focusing on high performance, reliability, and sustainability. Govecs' product portfolio includes models under the GO! and Elmoto brands, as well as customized B2B solutions for delivery and shared-mobility services. The company emphasizes advanced battery technology, energy efficiency, and smart connectivity features to enhance the urban mobility experience. With a strong presence across Europe, Govecs positions itself as a key player in driving the transition toward clean, zero-emission transportation solutions.

4. Hero Electric

Establishment: 2007

Headquarters: India

Hero Electric, established in 2007 and headquartered in New Delhi, India, is one of the country's leading manufacturers of electric two-wheelers. A part of the Hero Eco Group, the company focuses on providing sustainable, affordable, and efficient mobility solutions. Its product portfolio includes a wide range of electric scooters designed for both urban and semi-urban consumers, such as the Optima, Photon, Flash, and NYX models. Hero Electric emphasizes eco-friendly technology, low running costs, and advanced lithium-ion battery systems. With an extensive sales and service network across India, the company plays a pivotal role in advancing the nation's electric mobility revolution.

5. TVS Motor Company Ltd

Establishment: 1978

Headquarters: India

TVS Motor Co. Ltd. (TVS Motor), a subsidiary of TVS Holdings Ltd., is a leading Indian automotive manufacturer engaged in the production and sale of two-wheelers and three-wheelers. Its diverse product portfolio includes motorcycles, scooters, and mopeds under popular brands such as the Apache series, TVS Victor, Star City, Wego, Scooty Pep, Scooty Zest, and others. The company's three-wheeler range is marketed under the TVS King brand. In addition to vehicles, TVS Motor offers automotive components and financial services. It operates manufacturing facilities in Tamil Nadu, Karnataka, and Himachal Pradesh in India, as well as Karawang, Indonesia. With a strong global footprint, the company serves markets across the Middle East, Africa, Southeast Asia, Latin and Central America, and the Indian subcontinent. TVS Motor is headquartered in Chennai, Tamil Nadu, India.

SWOT Analysis of Electric Kick Scooter Market

Vmoto Limited

Strength - Manufacturing Scale and Global Distribution

Vmoto Limited's chief strength in the electric kick-scooter market is its established manufacturing scale paired with a global distribution and aftermarket footprint. With vertically integrated production capabilities and established supplier relationships, Vmoto can cost-effectively produce a broad range of micro-mobility vehicles and components, enabling competitive pricing and margin management. The company's experience supplying OEMs and working across different regulatory environments gives it operational flexibility to tailor products for city, commuter and fleet applications. Additionally, Vmoto's growing network of sales partners, service centers, and parts distribution channels supports rapid market roll-out and local serviceability - a crucial factor for customer retention and fleet uptime. This combination of scalable production, multi-channel distribution, and service infrastructure positions Vmoto to respond quickly to demand surges, capture fleet contracts, and sustain after-sales revenue streams, giving it a practical advantage over purely startup competitors that lack manufacturing depth or established logistics networks.

Opportunity - Fleet Partnerships and Fleet-to-Consumer Expansion

A major growth opportunity for Vmoto lies in securing fleet and shared-mobility partnerships while converting fleet-grade designs to consumer models. Cities and mobility operators are rapidly expanding e-scooter fleets to meet short-trip urban demand; Vmoto can leverage its manufacturing scale and operational experience to win large B2B contracts for shared mobility providers and municipal programs. Supplying turnkey fleet solutions - including robust vehicles, spare-parts logistics, telematics and service agreements - would create predictable, recurring revenue. Simultaneously, Vmoto can adapt fleet-hardened platforms into premium consumer variants with added features (longer range, better suspension, connected apps) to cross-sell into retail channels. Additional opportunities include offering battery-as-a-service, maintenance subscriptions, and partnering on last-mile delivery solutions for couriers. Entering emerging markets with tailored, cost-competitive models and partnering with financing providers for consumer affordability can further accelerate penetration and lifetime customer value.

Ather Energy Ltd.

Strength - Product Technology and Ecosystem Integration

Ather Energy's primary strength in entering or competing within the electric kick-scooter market is its proven technology stack and integrated mobility ecosystem. Ather's expertise in battery management systems, efficient electric drivetrains, vehicle software, and over-the-air updates enables rapid development of reliable, high-performance light electric vehicles. The company's experience designing usable, connected user interfaces and apps - plus its proprietary charging network (Ather Grid) and service infrastructure - delivers a superior end-user experience, higher uptime, and trusted after-sales support. Ather's brand recognition in urban India for performance EVs and its engineering know-how around thermal management and fast charging give it a technical edge over generic players. These capabilities allow Ather to offer differentiated kick-scooters with better range, safety, and connectivity, positioning the company to capture demand from tech-savvy urban commuters and premium shared-mobility operators.

Opportunity - Diversification into Urban Micro-Mobility and Fleet Solutions

For Ather, a compelling opportunity is to diversify into the electric kick-scooter segment as a complement to its scooter lineup, targeting last-mile commuters and shared-mobility fleets. Urbanization and growing preference for lightweight, dockless mobility solutions create strong demand for well-engineered, safe kick-scooters that integrate with mobility apps and charging infrastructure. Ather can leverage its Ather Grid and software platform to offer managed fleet solutions - bundling vehicles, charging, telematics, and maintenance - to operators and municipalities seeking reliable, locally supported partners. There's also scope for subscription and rental models to lower adoption barriers for price-sensitive users. Technically, Ather's battery and BMS expertise could deliver longer range and faster charging in compact form factors, differentiating its products. Expansion into tier-1 and tier-2 global cities, plus partnerships with delivery and logistics firms for lightweight cargo variants, can open adjacent revenue streams while reinforcing brand leadership in urban electric mobility.

Sustainability Analysis of Electric Kick Scooter Market

Mahendra

Mahindra & Mahindra Ltd. (M&M), a leading Indian multinational in the automotive and farm equipment sectors, has made sustainability a core pillar of its operations and strategy. The company is deeply committed to environmental stewardship, renewable energy adoption, and decarbonization across its value chain. M&M became the first Indian automobile company to announce a carbon neutrality target by 2040, aligning with global climate goals and the Science Based Targets initiative (SBTi). It has implemented multiple energy-efficient manufacturing processes, adopted solar power across facilities, and significantly reduced its water and waste footprint. Mahindra's "Rise for Good" philosophy drives initiatives in green manufacturing, reforestation, and circular economy practices to ensure long-term ecological balance.

The company has invested heavily in electric mobility, with the Mahindra Electric division developing affordable EVs and electric three-wheelers to accelerate India's clean transportation transition. Mahindra has also pioneered green farming practices by promoting sustainable agriculture through precision technology and eco-friendly tractors. Its commitment extends to biodiversity conservation, with projects like "Hariyali," under which millions of trees have been planted across India. Additionally, the group actively supports renewable energy generation through Mahindra Susten, which operates solar projects contributing to the nation's green energy capacity.

By integrating sustainability into business strategy, Mahindra aims to reduce Scope 1, 2, and 3 emissions while promoting social responsibility and rural development. Its holistic approach-spanning clean energy, sustainable mobility, and community impact-positions Mahindra & Mahindra as a key player driving India's transition toward a low-carbon and inclusive future.

Recent Development in Electric Kick Scooter Industry

• In November 2024, Segway-Ninebot introduced the Segway-Max Pro, the latest version of its electric kick scooter lineup. The new model offers extended battery life and enhanced safety features, including upgraded braking systems and advanced anti-theft technology. The launch aligns with growing consumer demand for longer-range, dependable, and secure urban mobility solutions.
• In July 2024, NIU Technologies launched the KQi 100 series of electric kick scooters across major U.S. retailers such as Best Buy, Kohl's, and Walmart. The series blends affordability with premium features and cutting-edge technology, delivering the performance of mid-tier scooters at a more accessible price point.
• In April 2024, Yadea unveiled two innovative e-kick scooter models - the Yadea EliteMax and Yadea Artist - at CES 2024. The Yadea Artist, weighing only 18.6 kg, is the lightest dual-suspension scooter, while the EliteMax features 10-inch tubeless tires, a 1000W peak motor, and can tackle slopes of up to 25%, reflecting significant progress in electric scooter design and performance.

Company Analysis Format

Electric Kick Scooter Market & Forecast

• Historical Trends
• Forecast Analysis

Market Share Analysis - Electric Kick Scooter Market

Company Analysis - Yadea Technology Group Co. Ltd

Overview

• Company History and Mission
• Business Model and Operations
• Workforce

Key Persons

• Executive Leadership
• Operational Management
• Division Leaders
• Board Composition

Recent Development & Strategies

• Mergers & Acquisitions
• Partnerships
• Investments

Sustainability Analysis

• Renewable Energy Adoption
• Energy-Efficient Infrastructure
• Use of Sustainable Packaging Materials
• Water Usage and Conservation Strategies
• Waste Management and Circular Economy Initiatives

Product Analysis

• Product Profile
• Quality Standards
• Product Pipeline
• Product Benchmarking

Strategic Assessment: SWOT Analysis

• Strengths
• Weaknesses
• Opportunities
• Threats

Revenue Analysis

The above information will be provided for all the following companies:

1. Niu Technologies

2. Mahendra

3. Vmoto Limited

4. Amper Vehicles

5. BMW Motorrad International

6. Gogoro Inc.

7. Govecs Group

8. Hero Electric

9. Zhejiang Luyuan Electric Vehicle Co Ltd

10. Ather Energy Ltd

11. Ola Electric Mobility Pvt Ltd

12. Segway-Ninebot

13. Sunra Group

14. TVS Motor Company Ltd

15. Vespa (Piaggio Group)

16. Aima Technology Group Co. Ltd

17. Okinawa Autotech Pvt Ltd

18. Pure EV

19. Piaggio & C. S.p.A.