PUBLISHER: Roots Analysis | PRODUCT CODE: 1721388
PUBLISHER: Roots Analysis | PRODUCT CODE: 1721388
As per Roots Analysis, the global e-reader market size is estimated to grow from USD 8.46 billion in the current year to USD 16.93 billion by 2035, at a CAGR of 6.51% during the forecast period, till 2035.
The opportunity for e-reader market has been distributed across the following segments:
Type of Screen Size
Type of Screen
Type of Connectivity
End User
Type of Battery Life
Type of Memory Storage
Geographical Regions
E-readers have transformed the way we engage with literature and educational content, meeting the increasing demand for convenient reading options in the digital age. These devices play a crucial role in digital education, enabling users to download and store thousands of books, magazines, and documents with just a click. E-readers also offer features such as adjustable font sizes, built-in dictionaries, and options to highlight and annotate text, which enhance accessibility and improve the overall reading experience.
Some key benefits of e-readers include cost savings, as e-book subscriptions are typically cheaper than physical copies, instant access to extensive digital libraries, and portability. They are popular among a wide range of users, including children, students, professionals, and seniors. With ongoing technological advancements and the e-reader's contribution to sustainable reading practices, the demand for these devices is anticipated to rise significantly in the near future. For instance, in August 2024, Onyx Boox introduced the Boox Nova Air C, an e-reader featuring a 7.8-inch color E-Ink display and a sleek, lightweight design.
The e-reader market is constantly evolving due to innovation and technological progress. This evolution has led to the development of e-readers with improved e-ink displays that provide higher resolution, better grayscale performance, and longer battery life, making them more comparable to traditional print in terms of clarity and comfort. Another notable advancement is the emergence of interactive e-books that include multimedia elements, offering a more engaging reading experience through videos and audio. Additionally, the integration of cloud storage for e-books and artificial intelligence is creating opportunities for personalized reading experiences that adapt to individual preferences and reading habits.
Based on the type of screen size, the global e-reader market is segmented into below 6-inch, 6-8 inch and more than 8 inch. According to our estimates, currently, 6-8 inch segment captures the majority share of the market. This can be attributed to its perfect combination of portability and functionality, making it ideal for reading on the move, as demonstrated by popular models like the Amazon Kindle. However, 8 inch segment is anticipated to grow at a higher CAGR during the forecast period.
Based on the type of screen, the e-reader market is segmented into e-ink and LCD. According to our estimates, currently, e-ink segment captures the majority share of the market. This can be attributed to its distinct benefits, such as reading ease similar to paper, low energy consumption, long battery life, and ongoing enhancements in manufacturing, like e-ink displays that perform well in bright sunlight, reducing glare and improving readability.
Based on the type of connectivity, the e-reader market is segmented into Wi-Fi, 3/4G and 3/4G & Wi-Fi. According to our estimates, currently, the 3/4G & Wi-Fi segment captures the majority share of the market, further this segment is anticipated to grow at a higher CAGR in the future. The main factors contributing to this growth include its adaptability, enabling users to access content while traveling through mobile networks and at home via Wi-Fi. Importantly, the increasing availability and cost-effectiveness of the internet are significant primary drivers.
Based on the type of distribution channel, the e-reader market is segmented into offline and online. According to our estimates, currently, offline segment captures the majority share of the market. This can be attributed to its ability to create personal relationships with customers, which aids in building loyalty. However, online segment is anticipated to grow at a higher CAGR during the forecast period.
Based on the end-user, the e-reader market is segmented into kids, senior people, students, workers and others. According to our estimates, currently, students segment captures the majority share of the market, further this segment is anticipated to experience the fastest growth during the forecast period. This can be attributed to the increasing use of digital reading devices in educational environments, propelled by the growing focus on e-learning and the demand for portable reading solutions.
Based on type of battery life, the e-reader market is segmented into 1-3 week, 4-7 weeks and more than 7 weeks. According to our estimates, currently, 4-7 weeks segment captures the majority share of the market. This can be attributed to the fact that this battery life range offers a good balance between convenience and usability, enabling users to read for long durations without the concern of battery running low. However, more than 7 weeks segment is anticipated to grow at a higher CAGR during the forecast period.
Based on type of memory storage, the e-reader market is segmented into 4 GB, 8 GB, 16 GB and more than 16 GB. According to our estimates, currently, 8 GB segment captures the majority share of the market, owing to its ideal combination of affordability and features. However, 16 GB segment is anticipated to grow at a higher CAGR during the forecast period.
Based on the geographical regions, the e-reader market is segmented into North America, Europe, Asia, Latin America, Middle East and North Africa, and Rest of the World. According to our estimates, currently, North America captures the majority share of the market. This can be attributed to a variety of factors including consumer base that is highly tech-savvy, a well-established digital infrastructure, and a significant demand for e-readers, fueled by the increasing use of connected devices such as smartphones and tablets. However, market in Asia is anticipated to grow at a higher CAGR during the forecast period.
The report on the e-reader market features insights on various sections, including:
4.2.2. Currency Coverage