PUBLISHER: SIMBA Information, Inc. | PRODUCT CODE: 1462322
PUBLISHER: SIMBA Information, Inc. | PRODUCT CODE: 1462322
K-12 Reading Market Report, 2024
Simba's K-12 Reading Market Report, 2024 provides an overview and analysis of the trends and needs effecting the instructional materials market for reading and English Language Arts. The report includes data from a survey of over 30,000 US reading educators. The data is derived from consulting and analyzing the latest data from official governmental, association and other official sources, along with Simba's own analyses. The report found that there is growing implementation of the Science of Reading (SoR) programs in K-12 schools. Simba determined that the growing interest in SoR would likely create changes in the K-12 reading landscape and impact future reading material purchasing. The K-12 Reading Market Report, 2024 uncovered grade level instructional material needs, trends impacting instruction and material adoption, and educator interests impacting instruction. It provides an overview of the market for print and digital materials, the growing interest and implementation of the science of reading, policy and budget trends affecting the market, market needs, key players in the market, a competitive analysis, and the results of Simba Information educator survey.
Table of Content
INTRODUCTION AND METHODOLOGY
METHODOLOGY
CHAPTER 1: THE SCIENCE OF READING
WHAT IS THE SCIENCE OF READING?
Contrasts with Balanced Literacy
Other Supports Are Needed
WHAT'S DRIVING ADOPTIONS OF SOR?
Reading Scores Still on the Decline Nationwide
Table 1.1. Highs and Lows in Average NAEP Reading Scores, 2004, 2008, 2012, 2020, & 2023
Table 1.2. Number of States/Jurisdictions with NAEP Reading Score Increases and Decreases Between 2019 and 2022
Literacy Gaps
Table 1.3. Percentage of students at or above National Assessment of Educational Progress (NAEP) Reading Achievement Levels, by Student Characteristics, Selected Years, 2015-2022
Reading Is Key to Success in School and In Life
Research Shows Results From SoR-Based Instruction
History of a Grassroots Movement
Table 1.4. Parents of K-5 Students' Views About Reading, 2023
Challenges and Pushback
Is The Science of Reading Here to Stay?
IMPLICATIONS FOR PURCHASING
CHAPTER 2: REGULATORY AND BUDGETARY LANDSCAPE
STATE SCIENCE OF READING POLICIES EXPANDING RAPIDLY
State Laws Vary
Table 2.1. Elements of State Literacy Laws, 2023
Teacher Training and Professional Development
Curriculum and Instructional Materials
Third Grade Reading and Retention Laws
Screening Requirements Expand
Other Common Provisions
Most Plans Are Comprehensive
Timing and Progress
FEDERAL POLICIES AND PROGRAMS
DISTRICT POLICIES
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BUDGETARY AND FINANCIAL ISSUES
ESSER Funding and the Cliff Ahead
State Funding for Reading
Local Funding
CHAPTER 3: MARKET NEEDS AND TRENDS
CORE SCIENCE OF READING INSTRUCTIONAL MATERIALS
Progress on Implementation
Basic Instructional Materials Needs
MIDDLE AND HIGH SCHOOL NEEDS
SoR Strategies for Middle Schools
Middle School SoR in Practice
SPECIFIC ELA NEEDS
Writing
Cursive Handwriting
Table 3.1 Number of States That Teach Cursive Writing, 2023
Culturally Relevant Reading Materials
Connections Between Reading and Other Academic Subjects
Higher-Interest Reading Materials
Table 3.2. How Often Students Read for Fun on Their Own Time, 2012, 2020, & 2023
Table 3.3 Reading Enjoyment and Habits of Children 6-17, Select Years, 2010-2022
Table 3.4. Bachelor's Degrees Conferred by Postsecondary Institutions, by Select Fields of Study, 2016/17 - 2020/21
Dyslexia and Language Impairment
Table 3.5. State Dyslexia Policies, 2023
Media Literacy
Table 3.6. State Media Literacy Legislation, March 2023
Social-Emotional Learning
TUTORING, AFTER SCHOOL, AND SUMMER PROGRAMS
ROLE OF DIGITAL IN READING AND ENGLISH LANGUAGE ARTS
POLITICAL DIVISIONS AND THE IMPACT ON READING
Book Ban Statistics
Table 3.7. Book Bans by State
Table 3.8. Subject Matter of Banned Content (874 unique titles banned July 1, 2022-December 1, 2022)
Curricular Censorship
What It Means for Vendors
HOMING IN ON WHAT WORKS
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CHAPTER 4: COMPETITIVE LANDSCAPE
DISTRICT USAGE OF SOR-BASED INSTRUCTIONAL MATERIALS
Table 4.1. Standards Alignment of ELA Materials, Recommended/Required Versus Regularly Used
Table 4.2. Use of Standards-Aligned Materials in English Language Arts, 2019-2022
BRINGING MATERIALS INTO ALIGNMENT WITH THE SCIENCE OF READING
Progress Toward Alignment
Table 4.3. Share of ELA Materials, by EdReports Alignment Rating, 2022 Edition and Earlier
VENDORS OF SOR INSTRUCTIONAL MATERIALS
TEACHER TRAINING AND PROFESSIONAL DEVELOPMENT
Schools of Education
Training for Existing Teachers
Ongoing Professional Development
PURCHASING TRENDS
Table 4.4. Strategies for Reading Curriculum and Instruction Included in State Legislation, 2023
Most Purchasing Remains at the District Level
Adoption Schedules
CHAPTER 5: SURVEY RESULTS
WHO RESPONDED
KEY FINDINGS
CORE READING PROGRAMS
Figure 5.1. Most Important Attributes in a Core Reading Program, 2024
Figure 5.2. Core Reading Vendors and Programs Cited Most Frequently
ALTERNATIVES TO CORE
Figure 5.3. Alternatives to Core Reading Textbooks or Programs
