PUBLISHER: SIMBA Information, Inc. | PRODUCT CODE: 1886183
PUBLISHER: SIMBA Information, Inc. | PRODUCT CODE: 1886183
PreK-12 Testing Market Forecast, 2025-2028
Demand for PreK-12 testing materials is projected to increase 3.8% annually,reaching $4.06 billion in 2028. Growth remains positive but moderate, reflecting thetension between rising instructional data needs and constrained district budgetsfollowing the expiration of federal ESSER funding. The market continues to shift towarddigital delivery as districts prioritize faster feedback cycles, integration with instructionaltools, and more efficient assessment operations.
This report analyzes the U.S. PreK-12 academic testing market, covering both state-level summative assessments and the full range of classroom-based assessments,including interim, benchmark, and formative tools. Demand is presented in units and
U.S. dollars.
Sales by product are presented for:
State-level summative assessments
Classroom assessments (interim, benchmark, and formative)
Sales by delivery format are presented for:
Online assessments
Print assessments
Sales by market are presented for:
State accountability testing programs
District- and school-level instructional assessment markets
Sales are presented for the United States only.
Table of Content
Executive Summary
Methodology
Industry Size & Structure
Types of Tests
Funding Sources
Market Size
State-Level Tests
State-Led Standards: The New Federal Approach
Scaling Back the Nation's Report Card Assessments
Pennsylvania and New York: Transition to Fully Digital Testing
Transition to Through-Year Assessments Continues
States Embrace Locally Designed Performance-Based Assessments
More States Are Abandoning Exit Exams
The "Portrait of a Graduate" Concept is Maturing
Increased Focus on Kindergarten Readiness
College Admission Assessments Rehauled
Classroom Assessments
Traditional vs. Competency-Based Approach in PreK-12 Assessments
Artificial Intelligence Transforms Formative Assessment
The Rise of Structured Peer Review
Increasing Focus on Social-Emotional Learning (SEL) Checks
Teachers' Practices and Perspectives
PreK-12 Assessments: Balancing Benefits and Burdens
K-12 Assessments: Current Formats and Models Insufficient
Teachers Are Turning to AI for Assessments
Implications for Publishers
Implications for Assessment Publishers
Opportunities for Publishers
Strategic Considerations
AI and The Importance of Quality Control
Conclusions and Outlook
Per Pupil Funding Outlook
Federal Level Funding Outlook
State Level Funding Outlook
Local Level Funding Outlook
Enrollment Outlook
District Leaders' Perspectives and Spending Priorities
Assessments Vulnerable to Stagnating Spending
Assessment Outsourcing Likely to Grow
Moderate Growth Paths in the PreK-12 Testing Landscape
Shifting Growth Patterns in Online vs. Print Assessments
Who's Who
ACT
Cambium
Cognia
The College Board
Curriculum Associates
ETS
NWEA
Pearson
Renaissance
Riverside Insights
