PUBLISHER: SkyQuest | PRODUCT CODE: 1244230
PUBLISHER: SkyQuest | PRODUCT CODE: 1244230
Global Wet Shave Market was valued at USD 14.75 billion in 2021 and it is expected to reach a value of USD 28 billion by 2028, at a CAGR of 9.6% over the forecast period (2022-2028).
The main factors anticipated to propel the growth of the global wet shave market over the forecast period include an increase in the number of people entering corporate culture, rising awareness of personal grooming products, and increased importance given to advanced technology by several key market players. Also, rising consumer expenditure on personal care products and a sharp rise in the number of wet shave product developments globally are both contributing to the enormous expansion of the global market.
Additionally, it is anticipated that the introduction of novel and cutting-edge shaving products, along with the growing popularity of products like shaving creams, dye-free gels, sulphates, and parabens, will significantly contribute to the expansion of the global wet shave market over the course of the forecast period. For instance, Procter & Gamble's Gillette brand recently unveiled its new Gillette Heated Razor, which has a number of innovative and cutting-edge features, such as warming technology and a heated towel that can be used to shave.
The worldwide wet shave market is also being driven by the burgeoning e-commerce sector, which is being fueled by the expanding popularity of major online marketplaces like Amazon and Flipkart as well as the rising number of advancements in razor design. Several multinational manufacturers are consistently expanding their investment in R&D in order to improve the quality of their products and services and to give customers around the world a better overall experience.
Top-down and bottom-up approaches were used to estimate and validate the size of Asia Pacific Wet Shave Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Segments covered in this report
Global wet shave market is segmented on the basis of product, distribution channel, gender, and region. By product, the market is sub-segmented into disposable razors, shaving lotions & creams, blades, and others. By distribution channel, the market is categorized into supermarkets, retail stores, and online. By gender, the market is bifurcated into male and female. By region, the market is divided into North America, Europe, Asia Pacific, Latin America, and MEA.
Drivers
The main drivers anticipated to propel the global wet shave market over the projected period include rapid changes in consumer lifestyles and steadily expanding urbanisation. The expanding popularity of grooming products among male and female consumers as a result of the increased accessibility of these products in developing countries like India, China, and Indonesia is also anticipated to be a major driving force for the global market in the years to come. In addition, it is predicted that over the next few years, the market for wet shave will rise as female consumers adopt grooming routines at a faster rate.
Restraint
The primary factors anticipated to restrain the global wet shave market over the forecast period include high pricing for novel and cutting-edge shaving products and variable prices for raw materials used in manufacturing. A significant barrier impeding the market's growth in the next years will likely be the fact that a big section of the world's population is price sensitive and cannot afford these expensive products.
Market Trends
The worldwide wet shave market is expected to increase over the next few years as consumers become more and more likely to shop for personal and beauty care items online as a result of significant technological advancements and extremely alluring branding through various online platforms. Moreover, a considerable portion of the market's growth is being driven by an increase in global consumer demand for on-demand movies and presentations of shaving and personal care hygiene-related items and tips.