Global Muffin Market Size, Share, Growth Analysis, By Type(In-store Muffin, Packaged Muffin), By Taste(Sweet, Savory), By Distribution Channel(Supermarket/Hypermarket, Convenience Store) - Industry Forecast 2023-2030

Global Muffin Market size was valued at USD 8178.16 million in 2021 and is poised to grow from USD 8449.15 million in 2022 to USD 10903.65 million by 2030, growing at a CAGR of 3.2% in the forecast period (2023-2030).

As customers' desire in inventive desserts and confectioneries grows, the global muffin market is anticipated to expand significantly during the forecast period. In the upcoming years, its rise will be further fueled by employing natural ingredients and healthier substitutes to make muffins.

Players will have significant prospects as a result of consumer preference for healthier ingredients like whole grain and sugar substitutes. Customers' openness to trying new foods will enable players to diversify their product offerings and appeal to a broad consumer base. Around the world, producers are launching new varieties of muffins with fillings like cheese, parsley, and other unexpected ingredients.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Muffin Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report:

The Global Muffin Market is segmented based on type, application, and region. Based on type, it is categorized into In-store Muffin, and Packaged Muffin. Based on the Taste, it is categorized into Sweet and Savory. Based on Distribution Channels, it is categorized into Supermarkets/Hypermarkets, Convenience Store, Specialty Store and Online Retail. Based on region, it is categorized into North America, South America, Europe, Asia Pacific, and Middle East & Africa.

Driver

Products from in-store bakeries are becoming more and more popular, and there are robust supply channels: The expansion of in-store bakeries in various supermarkets and the introduction of new private label products by merchants are the main forces driving the muffin market. The construction of several new malls and organised retail establishments in developing nations has expanded supply channels, which has further boosted the demand.

Restraints

The market's expansion is being hampered by awareness of the health issues associated with high-calorie foods: The numerous health issues resulting from consumption of high-calorie food products are limiting the expansion of the muffin business. People's consumption of high-calorie foods has contributed greatly to the rise in recent years of health issues like obesity, diabetes, and cardiovascular illnesses.

Market Trends

It is anticipated that rising consumer food experimentation will support the market expansion for muffins: Producers are helped in developing and producing new muffin flavours and varieties since consumers are willing to experiment with their tastes and preferences. For instance, due to consumers' increased willingness to experiment in the kitchen, savoury muffins are becoming increasingly popular with consumers. Because of their taste and preferences, they are open to experimenting with various muffin flavours and tastes.