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PUBLISHER: SkyQuest | PRODUCT CODE: 1321847

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PUBLISHER: SkyQuest | PRODUCT CODE: 1321847

Global Home And Laundry Care Market Size, Share, Growth Analysis, By Type(Laundry Care, Household Cleaners), By Distribution Channel(Online, Offline) - Industry Forecast 2023-2030

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Home and Laundry Care Market size was valued at USD 176.8 Billion in 2021 and is poised to grow from USD 188.65 Billion in 2022 to USD 316.93 Billion by 2030, at a CAGR of 6.70% during the forecast period (2023-2030).

The expansion of the home and laundry care market is primarily driven by the growing public awareness of the importance of hygiene and cleanliness in households. Consumers' easy access to a wide range of laundry and domestic cleaning products, including various fragrances, further fuels market growth. Additionally, the rising disposable income and increasing availability of organic cleaning products are expected to contribute to the market's rapid expansion in the coming years. The online sales distribution channel is also expected to play a crucial role in positively influencing market growth.

The COVID-19 pandemic has significantly impacted consumer behavior, increasing awareness of the significance of maintaining personal hygiene and a clean home. As a result, the demand for household and laundry care products surged, driven by infrastructure investments and the growing urbanization trend. The rising consumer preference for environmentally friendly and sustainable cleaning products is another major driver of market expansion throughout the forecast period.

Concerns over hazardous chemicals in cleaning products and the growing focus on health and hygiene are also expected to drive market growth. Many industry players are actively introducing eco-friendly cleaning products to meet the growing customer demand for safer and more sustainable choices.

The COVID-19 pandemic brought significant challenges to major market participants, including decreased product demand, supply chain disruptions, and transit halts. In response, the World Health Organization (WHO) mandated household disinfection methods to reduce the risk of virus contamination, leading to a surge in demand for home care items such as household cleansers, detergents, and room disinfectants. Sales of floor surfactants in North America, for instance, saw an 8% increase in 2020, primarily driven by consumers' heightened demand for cleaning, disinfection, and personal wash products, as reported by Stepan Company's annual report.

Top-down and bottom-up approaches were used to estimate and validate the size of the Home and Laundry Care Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report:

Home And Laundry Care Market is segmented based on the basis of type, distribution channel, and region. By type, the Home And Laundry Care Market is segmented into laundry care, household cleaners. By distribution channel, the Home And Laundry Care Market is segmented into offline and online. By region, the Home And Laundry Care Market is segmented into North America, Europe, Asia Pacific, Central & South America, and the Middle East & Africa.

Driver

The growing awareness and desire for cleanliness drive the home and laundry care industry. Consumers' need for clean and fresh homes and clothing is a significant force that fuels the market's demand for cleaning supplies and services. This emphasis on cleanliness remains a key factor contributing to the expansion o the home and laundry care industries..

Restraint

As sustainability and waste reduction gain importance, consumers are becoming more conscious of the environmental impact of their household products. This heightened awareness has led to increased demand for natural and eco-friendly goods. As a result, conventional home and laundry care companies that do not prioritize sustainability may face constraints in their market expansion.

Market Trends

The increasing consumer awareness of environmental sustainability is driving the demand for more eco-friendly home and laundry care solutions. This has resulted in the expansion of the market for environmentally conscious goods.

To meet the changing consumer demands, businesses in the home and laundry care industry are heavily investing in research and development to introduce new products. This has led to the growth of the market for innovative and novel solutions.

With the growing use of smartphones and the internet, consumers are increasingly opting to purchase home and laundry care products online. As a result, the market is witnessing a surge in online sales driven by this consumer trend.

Product Code: SQMIG30K2016

Table of Contents

Executive Summary

  • Market Overview
  • Wheel of Fortune

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Sources
  • Market Size Estimation
  • Market Assumptions & Limitations

Parent Market Analysis

  • Market Overview
  • Market Size
  • Market Dynamics
    • Drivers
    • Opportunities
    • Restraints
    • Challenges

Key Market Insights

  • Technology Analysis
  • Pricing Analysis
  • Supply Chain Analysis
  • Value Chain Analysis
  • Ecosystem of the Market
  • IP Analysis
  • Trade Analysis
  • Startup Analysis
  • Raw Material Analysis
  • Innovation Matrix
  • Pipeline Product Analysis
  • Macroeconomic Indicators
  • Top Investment Analysis
  • Key Success Factor
  • Degree of Competition

Market Dynamics & Outlook

  • Market Dynamics
    • Drivers
    • Opportunities
    • Restraints
    • Challenges
  • Regulatory Landscape
  • Porters Analysis
    • Competitive rivalry
    • Threat of Substitute Products
    • Bargaining Power of Buyers
    • Threat of New Entrants
    • Bargaining Power of Suppliers
  • Skyquest Special Insights on Future Disruptions
    • Political Impact
    • Economic Impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Global Home And Laundry Care Market by Type

  • Market Overview
  • Laundry Care
  • Household Cleaners

Global Home And Laundry Care Market by Distribution Channel

  • Market Overview
  • Online
  • Offline

Global Home And Laundry Care Market Size by Region

  • Market Overview
  • North America
    • USA
    • Canada
  • Europe
    • Germany
    • Spain
    • France
    • UK
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (MEA)
    • GCC Countries
    • South Africa
    • Rest of MEA

Competitive Landscape

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2021
  • Strategies Adopted by Key Market Players
  • Top Winning Strategies
    • By Development
    • By Company
    • By Year
  • Recent Activities in the Market
  • Key Companies Market Share (%), 2021

Key Company Profiles

  • Procter and Gamble (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • BASF SE (Germany)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Unilever (Netherlands)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Bayer AG (Germany)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • 3M Company (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Henkel AG & Co. KGaA (Pril) (Germany)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • DuPont de Nemours, Inc. (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Reckitt Benckiser (UK)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Colgate-Palmolive Company (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Kao Corporation (Japan)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • C. Johnson & Son, Inc. (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Newell Brands (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • The Clorox Company (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Syngenta AG (Switzerland)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Caleres Inc. (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Spectrum Brands Holdings, Inc. (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Bombril (Brazil)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Payless ShoeSource (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Implus LLC (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Charles Clinkard (UK)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Grangers International (UK)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Salamander: (Germany)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Dropps (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Voluspa (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Blueland (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Griffin Shoe Care (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Seda France, Inc. (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Acer Group (Taiwan)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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