U.S. Air Fresheners Market Size, Share, Growth Analysis, By Product(Sprays/Aerosols, Electric Air Fresheners), By Application(Residential, Commercial)

Description

U.S. Air Fresheners Market size was valued at USD 1.87 billion in 2021 and is poised to grow from USD 1.98 billion in 2022 to USD 2.98 billion by 2030, at a CAGR of 6.0% during the forecast period (2023-2030).

Air fresheners play a vital role in maintaining pleasant odors and ambiance in various settings like bathrooms, workplaces, and public spaces. They offer both air purification and odor elimination benefits, containing ingredients like mineral oil, ethanol, deionized water, aromatic compounds, and aerosol propellants. Air fresheners come in various forms, such as candles, sprays, oils, and plug-ins, with plug-ins and car air fresheners witnessing significant growth due to innovations. The U.S. Simmons National Consumer Survey reveals that a staggering 114.71 million Americans use Febreze air fresheners. The demand for automobile air fresheners is also rapidly increasing, thanks to their convenience and ability to maintain a fresh scent even during long journeys. The market's healthy growth is driven by widespread consumer awareness, product innovations, and manufacturers' efforts to cater to diverse consumer preferences through different fragrances. As consumer disposable incomes rise, the demand for air freshener products continues to thrive in this region.

Top-down and bottom-up approaches were used to estimate and validate the size of the U.S. Air Fresheners Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report:

U.S. Air Fresheners Market is segmented on the basis of Product, Application and region. By Product, the U.S. Air Fresheners Market is segmented into Sprays/Aerosols, Electric Air Fresheners, Gels, Candles, Others. By Application, U.S. Air Fresheners Market is segmented into Residential, Commercial, Cars, Others. By region, the market is segmented into Northeast Region, Midwest Region, South Region, West Region.

Driver

The ongoing trend of urbanization has resulted in higher population densities in cities, leading to an accumulation of pollutants and odors in the air. As urban areas experience increased traffic and pollution levels, the demand for efficient air fresheners has grown substantially. These products play a crucial role in enhancing indoor air quality, mitigating the effects of outdoor pollutants, and creating a fresher and more pleasant environment in homes and workplaces. As a result, consumers living in urban areas are increasingly turning to air fresheners as a practical solution to combatting indoor air quality challenges and improving their living spaces.

Restraint

Environmental concerns surrounding air fresheners, particularly those containing synthetic fragrances and chemicals, are on the rise. Consumers are becoming increasingly aware of the potential health risks associated with these products and are actively seeking natural and eco-friendly alternatives. The demand for environmentally-conscious air fresheners is growing as more individuals prioritize products that are safer for both their well-being and the planet, reflecting a shift towards sustainable and health-conscious choices in the market.

Market Trends

The popularity of smart air fresheners is surging, as they can be easily controlled through smartphone apps, voice commands, or integrated with smart home systems. These cutting-edge products offer consumers enhanced convenience and flexibility, allowing them to adjust settings remotely and personalize their fragrance experience. Moreover, smart air fresheners are designed to be more energy-efficient and environmentally friendly, aligning with the growing demand for sustainable and tech-savvy solutions in the market.

Product Code: SQMIG30K2030

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

U.S. Air Fresheners Market by Product

Market Overview
Sprays/Aerosols
Electric Air Fresheners
Gels
Candles
Others

U.S. Air Fresheners Market by Application

Market Overview
Residential
Commercial
Cars and Others

U.S. Air Fresheners Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Procter & Gamble Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SC Johnson & Son Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reckitt Benckiser Group plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Church & Dwight Co. Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Air-Scent International
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
California Scents
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Farcent Enterprise Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kobayashi Pharmaceutical Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
S. C. JOHNSON & SON, INC.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Guangzhou Konnor Daily Necessities Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ACS International Products, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Candle-lite Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Renuzit
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Newell Brands Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WD-40 Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yankee Candle Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Blyth Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Air Wick
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bath & Body Works
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Glade
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

U.S. Air Fresheners Market Size, Share, Growth Analysis, By Product(Sprays/Aerosols, Electric Air Fresheners), By Application(Residential, Commercial) - Industry Forecast 2023-2030