PUBLISHER: SkyQuest | PRODUCT CODE: 1322061
PUBLISHER: SkyQuest | PRODUCT CODE: 1322061
Stand-up Paddle Board Market size was valued at USD 1.44 billion in 2021 and is poised to grow from USD 1.52 billion in 2022 to USD 2.39 billion by 2030, growing at a CAGR of 9.6% in the forecast period (2023-2030).
The stand-up paddle board (SUP) market is experiencing rapid growth, attracting new companies to enter the industry. SUP offers a versatile water sport that appeals to individuals of all ages and fitness levels. It provides an excellent opportunity for exercise and exploration, making it widely adopted among enthusiasts. SUPing stands out for its ease of learning, making it accessible to beginners, and ensuring a safe experience. Additionally, SUPing has a minimal impact on the environment, aligning with the growing environmental consciousness among consumers. As a result, more people are choosing SUP as a means to connect with nature and enjoy moments of tranquil relaxation.
Segments covered in this report:
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Driver
The recent growth in stand-up paddle boarding (SUP) popularity can be attributed to several key drivers. Firstly, SUP is widely embraced as a recreational and fitness sport worldwide. Fitness institutions have recognized its appeal and introduced SUP as a popular choice for fitness enthusiasts. Secondly, SUP is relatively easy to learn and accessible to beginners, requiring minimal experience or skills. This accessibility allows first-time paddlers to quickly get on the water and start enjoying the sport. Lastly, SUP provides a comprehensive workout that engages both upper and lower body muscles, improves balance, and offers a relaxing and enjoyable experience. These factors contribute to the increasing preference for SUP as a fitness and recreational activity.
Restraints
There are certain restraints that hinder the growth of the stand-up paddle board (SUP) market. The lack of awareness stands out as a prominent factor. Many individuals are simply unaware that the sport of SUP exists or that it could be an activity they might enjoy, which limits the potential market size.
Market Trends
The stand-up paddle board market continues to experience significant growth and popularity. The sport itself is relatively new, and people are increasingly discovering the numerous benefits it offers. In particular, the combination of yoga and paddle boarding is gaining traction, especially among women, as it provides a relaxing and fitness-oriented activity.
One of the key factors driving this growth is the user-friendly nature of stand-up paddle boards. The rising use of inflatable SUPs is making them more accessible and convenient for users. Inflatable SUPs are easier to handle, transport, and store compared to traditional hard boards, attracting a wider range of individuals to engage in the sport. Additionally, the versatility of SUPs makes them appealing for fitness purposes, providing a comprehensive workout for both the upper and lower body.