Global Non-alcoholic Beer Market Size, Share, Growth Analysis, By Product(Alcohol-free, and Low Alcohol), By Technology(Restricted fermentation/ fermentation-free, Dealcoholization) - Industry Forecast 2023-2030

Global Non-alcoholic beer Market size was valued at USD 20.83 Billion in 2021 and is poised to grow from USD 22 Billion in 2022 to USD 34.01 Billion by 2030, at a CAGR of 5.6% during the forecast period (2023-2030).

The market for non-alcoholic beer has experienced substantial growth in recent times, primarily propelled by evolving consumer preferences, a heightened focus on health, and a rising trend towards moderation and responsible drinking. This category of beverages presents a viable option for individuals who wish to savor the flavor of beer while sidestepping alcohol content. The production process of non-alcoholic beer closely mirrors that of its alcoholic counterpart, followed by the removal of alcohol using diverse techniques like vacuum distillation or reverse osmosis. As a result, the end product retains the distinctive taste and qualities of traditional beer, albeit with alcohol levels typically resting below 0.5% ABV (Alcohol by Volume).

The non-alcoholic beer market seeks to accommodate individuals who yearn for the essence and enjoyment of beer minus its adverse alcohol-related effects. Its appeal spans a wide consumer spectrum, encompassing those seeking to curtail alcohol intake, designated drivers, expectant mothers, health-conscious individuals, and those adhering to religious or cultural restrictions regarding alcohol. The growing consciousness about well-being and a transition towards more health-conscious lifestyles have motivated consumers to seek alternatives devoid of alcohol, propelling the demand for non-alcoholic beer. While these beverages might not perfectly emulate the complete taste and experience of traditional beer, this aspect could dissuade certain consumers. Therefore, an imperative for market expansion lies in effectively educating consumers about the merits and flavor profiles of non-alcoholic beer.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Non-alcoholic beer Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report:

Global Non-alcoholic beer Market is segmented on the basis of product, technology, and region. In terms of product, the market is segmented into alcohol-free, and low alcohol. By Technology, the market is segmented into restricted fermentation/ fermentation-free, dealcoholization, reverse osmosis, heat treatment, vacuum distillation, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver:

The non-alcoholic beer market is significantly influenced by a prominent catalyst - the transformation in consumer inclinations, favoring more health-conscious beverage alternatives. There is a growing trend among consumers to explore options beyond conventional alcoholic drinks, propelled by factors like a heightened awareness of health, a deliberate reduction in alcohol intake, and a yearning for a broader array of beverage options. In the year 2022, this dynamic impetus prompted the unveiling of fresh iterations and flavors of non-alcoholic beers, strategically tailored to accommodate the evolving and diverse palates of consumers.

Restraint:

Non-alcoholic beers encounter the hurdle of emulating the taste, fragrance, and overall immersive experience offered by conventional alcoholic counterparts. Striking the right equilibrium between an enjoyable flavor composition and a minimal to absent alcohol content can present intricate technical obstacles. Consequently, certain consumers might perceive non-alcoholic beers as less enticing in terms of taste in comparison to their alcoholic counterparts.

Market Trends:

Proliferation of Craft and Artisanal Non-Alcoholic Brews: The non-alcoholic sector has embraced the ethos of the craft beer movement, witnessing breweries and beverage enterprises dedicating attention to crafting non-alcoholic beers with an artisanal flair. These libations often accentuate distinct flavors, unconventional ingredients, and specialized brewing methodologies, resonating with discerning consumers on the hunt for premium and handcrafted non-alcoholic alternatives.

Elevated Momentum in Market Innovation: The landscape of non-alcoholic beers has remained in a state of perpetual evolution, marked by innovation in product formulation, packaging strategies, and promotional tactics. Manufacturers are channeling resources into robust research and development endeavors aimed at amplifying the taste, fragrance, and holistic consumer engagement offered by non-alcoholic beers. This pursuit encompasses the adoption of cutting-edge technologies for alcohol extraction, exploration of novel ingredients, and the integration of packaging solutions rooted in sustainability principles.