U.S. Frozen Pizza Market Size, Share, Growth Analysis, By Toppings, By Crust, By Type, By Distribution Channel - Industry Forecast 2023-2030

U.S. Frozen Pizza Market size was valued at around USD 6.19 billion in 2021 and is expected to rise from USD 6.62 billion in 2022 to reach a value of USD 11.33 Billion by 2030, at a CAGR of 6.9 % over the forecast period (2022-2030).

The surge in demand for this product stems from homeowners' increasing inclination to replicate indoor comfort in outdoor settings. Frozen pizza comes in various types like regular thin crust, ultra-thin crust, deep dish, classic/thick crust, packed crust, and rising crust, catering to diverse preferences. The popularity of gluten-free frozen pizzas has gained traction due to heightened health awareness and the prevalence of gluten sensitivities. The rapid and convenient preparation of frozen pizzas resonates with busy consumers who seek practical meal solutions amid hectic schedules, and their extended shelf life allows for stocking up. The assurance of sustained quality, as frozen food is preserved at its peak, further bolsters its appeal. The frozen pizza market thrives on competitiveness across innovation, quality, pricing, toppings, brand recognition, and more, impacting gross profit margins. Additionally, factors like cross-border shipping costs and currency exchange rates influence pricing dynamics. Notably, during the pandemic, lower prices were observed as manufacturers aimed to clear surplus stock. The growing demand for convenience foods elevates frozen pizzas to a premium culinary status, supported by variations like standard thin crust, extra-thin crust, deep-dish, packed crust, traditional/thick crust, and rising crust. The market expansion is additionally driven by rising disposable income, improved living standards, and the proliferation of major retail chains.

Top-down and bottom-up approaches were used to estimate and validate the size of the U.S. Frozen Pizza Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

U.S. Frozen Pizza Market Segmental Analysis

The U.S. Frozen Pizza Market is segmented based on toppings, crust, type, distribution channel, and region. In terms of toppings, the market is segmented into margherita, cheese/double cheese/four cheese/five cheese, chicken, pepperoni, Sicilian, bacon, breakfast (croissant, sausage, cinnamon roll), and others. With respect to categorization by crust, the market is segmented into thin, regular/restaurant style, gluten-free. Based on type the market is segmented into vegan & vegetarian and non-vegetarian. By Distribution Channel mode, the market is categorized into Supermarkets & Hypermarkets, Convenience Stores, Specialty Stores, Online and Others. Based on region, the U.S. Frozen Pizza Market is segmented into Northeast, Midwest, South, West and Southwest.

Driver:

Frozen pizza serves as a convenient meal alternative for individuals leading fast-paced lives, sparing them the effort and time required for cooking a meal from the ground up. Its simple and swift preparation, requiring only a few minutes, renders it a favored selection for prompt dining or on-the-go snacks.

Restraint:

Frozen pizza frequently faces scrutiny due to its elevated content of calories, sodium, and fat, factors that can contribute to adverse health outcomes like obesity, elevated blood pressure, and cardiovascular ailments.

Key Market Trends:

The escalating desire for plant-based choices has arisen from heightened health and environmental consciousness among consumers, resulting in an amplified demand for plant-based frozen pizza alternatives. Manufacturers are proactively meeting this demand by incorporating more vegetarian and vegan selections into their offerings, utilizing plant-based cheese and meat substitutes. Simultaneously, the expansion of the premium and artisanal frozen pizza category is evident. Although traditional frozen pizza brands retain market dominance, a discernible trend towards premium and artisanal varieties has emerged. These options boast superior ingredients and distinct flavor profiles, captivating consumers willing to invest in an elevated pizza experience. In response to concerns surrounding processed foods and health implications, frozen pizza producers are actively pursuing healthier options. This encompasses the introduction of reduced-calorie, lower-sodium, gluten-free, and organic alternatives. Moreover, the frozen pizza market is fueled by a persistent emphasis on convenience and innovation, aligning with the modern consumer's fast-paced lifestyle. Manufacturers are introducing inventive products, like microwavable and individual-sized options, facilitating effortless enjoyment of pizza in the comfort of one's home.