Global Massage Equipment Market Size, Share, Growth Analysis, By Type(Electric massagers, manual massagers), By End-user(Residential and commercial sectors) - Industry Forecast 2024-2031

Global massage equipment market size was valued at USD 15.65 billion in 2022 and is poised to grow from USD 17.04 million in 2023 to USD 33.71 billion by 2031, at a CAGR of 8.9% during the forecast period (2024-2031).

Steady expansion in the global massage equipment market has been fueled by rising stress levels, sedentary lifestyles, and an increased interest in holistic well-being. Growing demand for devices for use at home, technological breakthroughs that result in unique and customizable solutions, and the growth of wellness tourism are important reasons.

Thanks to growing awareness and disposable income, North America and Asia-Pacific now control the majority of the market. With both long-standing competitors and recent arrivals offering a broad selection of goods, such as handheld massagers, electric massage chairs, and portable massage gadgets, the industry is quite competitive. With consumers placing a higher priority on self-care, the industry is anticipated to grow further.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global massage equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global massage equipment market Segmental Analysis

Based on type, end-user, and geography, the worldwide massage equipment market can be divided into segments. The market offers a variety of massager types, such as manual and electric models. End-users include both residential and commercial spaces, including clinics, salons, and spas. The market is segmented geographically into Asia Pacific, Europe, North America, and the rest of the globe.

Drivers of the Global massage equipment market

Globally, there has been a shift in people's priorities towards health and wellness, with more people looking for ways to de-stress, unwind, and enhance their general well-being. Many people think that massage treatment is a good way to accomplish these objectives. The demand for massage chairs, handheld massagers, and other gadgets tends to rise as people become more health-conscious and aware of the advantages of massage therapy.

Restraints in the Global massage equipment market

The initial cost of massage equipment can be substantial, particularly for more expensive ones with cutting-edge features and technology. Some potential clients may be discouraged by this expense, especially in markets where income levels are lower. The adoption of high-quality massage equipment may be constrained by the initial investment needed, particularly from users who are budget conscious.

Market Trends of the Global massage equipment market

Growth in Wellness and Self-Care: The growing emphasis on wellness and self-care was one of the key developments in the massage equipment industry. Massage chairs, handheld massagers, and massage pillows grew increasingly popular as people got more health conscious and looked for ways to reduce stress and encourage relaxation. To meet this demand, manufacturers were creating products with programmable settings, a range of massage styles, and intelligent features.

Technology incorporation: Another significant factor influencing the massage equipment industry was the incorporation of technology. Manufacturers were adding cutting-edge features to their products, such AI-driven massage routines, Bluetooth connectivity, heated massage elements, and mobile app management. This improved the user experience and made it possible to provide massages that were more focused and customized.

E-commerce and Direct-to-Consumer Sales: The distribution and accessibility of massage equipment were significantly impacted by the development of e-commerce platforms and direct-to-consumer (DTC) sales methods. Customers felt more at ease making these kinds of purchases online and eschewing traditional brick-and-mortar stores. Because there were fewer middlemen to pay, manufacturers were also able to more quickly reach a worldwide market and provide competitive pricing.