U.S. Fresh Pet Food Market Size, Share, Growth Analysis, By Distribution Channel(Offline and Online), By Product(Dog Food, Cat Food and Others) - Industry Forecast 2024-2031

US fresh pet food market size was valued at USD 445.6 million in 2022 and is poised to grow from USD 570.88 million in 2023 to USD 4138.9 million by 2031, growing at a CAGR of 28.1% during the forecast period (2024-2031).

The fresh pet food market encompasses the manufacturing and distribution of fresh, raw, and nutritious meals for pets, distinguishing itself from the heavily processed and artificially preserved options commonly found in stores. Utilizing premium whole food sources without artificial additives, fillers, or byproducts, fresh pet food incorporates human-grade ingredients like lean meats, fish, vegetables, and fruits sourced from reputable suppliers to maintain quality and safety standards. Emphasizing nutritional integrity, manufacturers opt for raw or partially cooked ingredients, offering a range of frozen or refrigerated options to preserve freshness. The market's growth in the United States is fueled by increasing pet ownership and a burgeoning demand for natural and healthier alternatives, reflecting pet owners' growing awareness of the pivotal role food plays in their pets' overall well-being. This trend prompts the development of specialized formulations targeting specific health concerns and catering to diverse nutritional needs, including grain-free, hypoallergenic, and organic options.

Top-down and bottom-up approaches were used to estimate and validate the size of the US Fresh Pet Food market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

US Fresh Pet Food Market Segmental Analysis

U.S. Fresh Pet Food Market is segmented by distribution channel, product type, and region. Based on distribution channel, the market can be segmented into offline and online. Based on product, the market is segmented into dog food, cat food and others. Based on region, the report will be intensive on the US market.

Drivers of the US Fresh Pet Food Market

The primary catalysts driving market growth are the continuous launches of new products by companies, particularly evident in the American fresh pet food market where vendors are actively enticing more customers with innovative offerings. Through these introductions, vendors can not only boost their product sales but also expand their market share. For instance, in March 2022, Petco Health and Wellness Company, Inc. and JustFoodForDogs LLC unveiled their latest line of fresh and frozen food for dogs, while in November 2021, Tiki Pets, a brand under Whitebridge Pet Brands LLC, introduced Tiki Cat Complements, a new dried cat food topper rich in protein and crafted with chicken broth. These supplements serve as treats or additional hydration sources for cats, reflecting the market's evolution toward healthier, more diverse options. Consequently, the continual introduction of novel products is poised to drive the growth of the fresh pet food market as forecasted.

Restraints in the US Fresh Pet Food Market

One obstacle hindering market expansion is the diminished shelf life of fresh pet foods compared to their processed counterparts, attributable to the fewer preservation, retention, and rejuvenation processes involved in their production. Additionally, processed pet foods offer greater convenience, further exacerbating the preference for them over fresh alternatives. These factors are anticipated to impede the future growth of the U.S. Fresh Pet Food Market.

Market Trends of the US Fresh Pet Food Market

Presently, an increasing number of pet owners are seeking pet food that mirrors the ingredients found in their own diets, driven by the belief that human-grade quality components are beneficial for their pets. This trend has prompted producers to utilize top-tier whole food ingredients in crafting fresh pet foods, which are then packaged for retail. While the high-end fresh pet food market is becoming pricier, consumer willingness to invest in quality products has grown accordingly.