U.S. Fruit and Vegetables Market Size, Share, Growth Analysis, By Type(Organic Vegetables and Organic Fruit), By Distribution Channel(Offline retail and Online retail) - Industry Forecast 2024-2031

U.S. Fruit and Vegetables Market size was valued at USD 63.40 billion in 2022 and is poised to grow from USD 66.70 billion in 2023 to USD 100.05 billion by 2031, growing at a CAGR of 5.2% during the forecast period (2024-2031).

The increased demand for nutrient-rich products and growing consumer health consciousness are driving growth in the U.S. fruit and vegetable sector. Fresh and unusual fruits and vegetables, such avocado, mango, pomegranate, papaya, and sweet potatoes, are in high demand among consumers because of their high nutritional content, which includes antioxidants, potassium, and vitamins A, K, C, and E. Growing awareness of the advantages of natural and fresh products, as well as the rising incidence of chronic illnesses like type 2 diabetes and high blood pressure, are driving the market expansion. Due to the fact that fruits have so many health benefits, this has forced individuals to live healthier lifestyles and include fruits in their diets. Healthy eating awareness programs by businesses have aided in the expansion of the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the U.S. Fruit and Vegetables Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

U.S. Fruit and Vegetables Market Segmental Analysis

The U.S. Fruit and Vegetables market is segmented by type and distribution channel. Based on type, the market can be segmented into organic vegetables, and organic Fruit. Based on distribution channel, the market is segmented into Offline retail, and Online retail.

Drivers of the U.S. Fruit and Vegetables Market

The growing demand and awareness for healthier food options is one of the main factors propelling the fruit and vegetable market in the United States. Customers are looking for fresh, nutrient-rich fruit more and more due to growing concerns about obesity and chronic diseases. Fruits and vegetables are becoming more expensive as a result, and consumers are choosing organic and pesticide-free products.

Restraints in the U.S. Fruit and Vegetables Market

The seasonality of the product is one of the primary obstacles facing the fruit and vegetable market in the United States. There is a limited growing season for many fruits and vegetables, and they are only available fresh for a few period of time each year. Because of this, it may be challenging for manufacturers and merchants to keep up a steady supply throughout the year, which could result in increased costs and less availability during off-seasons. Furthermore, consumers might be less inclined to buy product that is out of season, which would reduce demand and market expansion prospects.

Market Trends of the U.S. Fruit and Vegetables Market

One of the most significant developments in the fruit and vegetable business in the United States is the rising acceptance of e-commerce as a means of buying fresh produce. New e-commerce firms offering a broad selection of fresh fruits and vegetables have emerged as a result of the ease of online purchasing and the growing need for healthy eating options. Furthermore, well-known stores are growing their online presence to give customers an easier and more comfortable option to buy fresh food. It is anticipated that this trend would continue as more people look for quick and wholesome eating options.