Global Cocktail Mixers Market Size, Share, Growth Analysis, By Product(Tonic Water, Club Soda), By Distribution Channel(Online, Offline) - Industry Forecast 2024-2031

Global Cocktail Mixers Market size was valued at USD 9.58 billion in 2022 and is poised to grow from USD 10.43 billion in 2023 to USD 20.64 billion by 2031, growing at a CAGR of 8.9% during the forecast period (2024-2031).

Market expansion may be linked to the rise in the consumption of alcoholic beverages including gin, vodka, and various types of cocktails. The growing need for cocktail mixers to improve the flavors of different cocktails will also drive the market forward over the course of the projection period. In addition, a notable trend in the market is the continuous production of distinctive products in creative packaging, which increases demand for mixers in developing countries. Due to their rising appeal, cocktail drinks with a wide variety of flavors and tastes are becoming more and more popular, which is driving market expansion. Additionally, the industry is expanding faster since millennials and young working professionals prioritize taste over alcohol content in drinks. Additionally, consumers are shifting to lower-alcohol drinks as they grow more health conscious, which is driving the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Cocktail Mixers Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Cocktail Mixers Market Segmental Analysis

Global Cocktail Mixers Market is segmented on the basis of Product, Distribution Channel, and region. By Product, the market is segmented into Tonic Water, Club Soda, Ginger, and others. By Distribution Channel, the market is segmented into Online channels, Offline channels. By Region, the market is segmented into North America, Europe, Asia Pacific, Central & South America, the Middle East & Africa.

Drivers of the Global Cocktail Mixers Market

The market's growth rate will be driven by aggressive product releases and other developments made by industry participants. For example, in June 2022, 1,289 Walmart shops nationwide carried the mood-enhancing effervescent and collagen-infused wellness beverage from the U.S.-based firm SkinTe. The company is going to introduce three different flavors to the market: Hibiscus Vanilla, Green Tea Grapefruit, and White Tea Ginger.

Restraints in the Global Cocktail Mixers Market

Customers' growing concerns about their health are encouraging them to drink less alcohol, which is predicted to restrain the market's growth for cocktail mixes. Alcohol consumption has been linked to depression, cancer, and damage to the liver and heart, all of which are predicted to impede the expansion of the cocktail combo market. Today's consumers seek for drinks that not only quench their thirst but also offer other advantages. Probiotic beverages are becoming a more popular addition to the functional beverage lineups of most fruit and beverage companies.

Market Trends of the Global Cocktail Mixers Market

Consumers are looking for natural and organic solutions as their concerns about the quality of the products they eat are growing. In response to this trend, producers of cocktail mixers have chosen to use premium, natural ingredients rather than artificial flavors and sweeteners.