Global Kava Roots Extract Market Size, Share, Growth Analysis, By Product, By End user, By Nature, By Distribution channel - Industry Forecast 2024-2031

Global Kava Roots Extract Market size was valued at USD 1.18 billion in 2022 and is poised to grow from USD 1.37 billion in 2023 to USD 4.59 billion in 2031, at a CAGR of 16.30% during the forecast period (2024-2031).

Peer pressure, society expectations, and mountain works are all heavy loads for today's youth. Youth in this scenario are working hard to accomplish more. Extracts from kava roots have been shown to reduce stress and promote mental and physical well-being. Kava has drawn attention because of its ability to reduce stress. A drink or extract prepared from Piper methysticum is called kava. Because of ignorance, there is very little of a kava market in many nations. By raising awareness of kava root extract goods, business can thrive in these nations.

The majority of the global market share for kava root extract products is held by North America. The largest producer and consumer of products containing kava root extract is Fiji. Because more people are becoming aware of the health benefits of kava products, the Asia-Pacific area is likewise expanding more quickly. In 2021, Fiji exported goods worth roughly USD 41.9 million. Over 70% of Fiji's rural inhabitants depend on kava for employment.

With a market share of almost 67%, powder form has the biggest share across liquid and powder forms. Health-conscious people utilize the powder version, which they blend with hot water to make kava tea. People are starting to use it more frequently because of its anti-caffeine qualities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Kava Roots Extract Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Kava Roots Extract Market Segmental Analysis

On the basis of Product type, the market is segmented into liquid and powder. On the Basis of end-use industry, market is segmented into food & beverage, cosmetics and personal care, and pharmaceuticals. On the basis of distribution channel, the Kava Roots Extract Market is segmented to Hypermarkets & supermarkets, Convenience store, Specialty stores, and Online sales channel. On the basis of region, the Kava Roots Extract Market is segmented into Asia Pacific, Europe, North America, Middle East & Africa, and Latin America.

Drivers of the Global Kava Roots Extract Market

Growing inclination toward using herbal remedies instead of chemical medications as a result of its numerous adverse effects. Because customers are choosing medicinal plants and herbs to maintain their health and wellness, the herbal sector is growing. Extracts from the kava root offer a wide range of therapeutic uses. In several European nations, they are used to treat nerve disorders and anxiety, including sleeplessness, restlessness, and stress. Thus, the growing acceptance of kava as a treatment for a range of ailments is anticipated to propel market expansion.

Restraints in the Global Kava Roots Extract Market

The government of Germany, France, and Canada has outlawed the use of kava due to certain adverse effects, including liver toxicity, neurotoxicity, and kava dermopathy. This could have a detrimental impact on the global market for kava root extract sales.

Market Trends of the Global Kava Roots Extract Market

The growing demand for herbal medicines by consumers is expected to present enormous growth potential for the pharmaceutical industry in the years to come. Pharmaceutical companies are researching the benefits of kava root extracts because they can effectively cure a wide range of conditions, from cancer to neurological diseases. The market for herbal medicines is expanding at a CAGR of 11.6%. Herbal remedies are the only accessible and reasonably priced form of treatment in underdeveloped nations. Herbal remedies are mostly preferred by consumers for joint discomfort and colds and coughs.