Digital Health Market Size, Share, Growth Analysis, By Component (Services, Software), By Technology (Telehealth, mHealth), By Application (Chronic Disease Management, Health & Fitness), By Region - Industry Forecast 2024-2031

Digital Health Market size was valued at USD 178 billion in 2022 and is poised to grow from USD 211 billion in 2023 to USD 881 billion by 2031, growing at a CAGR of 18.6% in the forecast period (2024-2031).

The rapid advancement of technology in both developed and developing countries has significantly increased smartphone usage. Enhanced internet connectivity and a shift toward digitalization have paved the way for digital health services. For instance, in 2023, about 10% of the global GDP was allocated to healthcare, and this figure is expected to grow annually. Health remains a top priority for governments worldwide, and with growing awareness, spending on healthcare infrastructure has seen substantial increases. The rise in hectic lifestyles and pollution has led to various health issues, particularly among Millennials. The increasing prevalence of chronic diseases due to urban living is prompting individuals and organizations to take proactive measures. By 2031, global spending on diabetes is projected to increase by USD 1 trillion. Digital health services cater to healthcare needs by offering features such as virtual interactions with doctors, digital prescriptions, and healthcare analytics, making healthcare more accessible and advanced. Mobile applications like Practo and CardMedic facilitate virtual doctor consultations through chat or video calls, eliminating the need for clinic visits. Additionally, apps such as MyFitnessPal and Lifesum help users maintain proper nutrition and stay healthy and fit.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Health market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Health Market Segmental Analysis

The digital health market is segmented based on component, technology, application, end user, and region. Based on the component, the market is further segmented into Hardware, Software (Annual Licensing, Subscription-Based), Services (Subscription-Based, Pay-Per-Use). Based on Technology, the market is further segmented into Tele healthcare (Telecare/Rpm, Activity Monitoring, Remote Medication Management), Telehealth (LTC Monitoring, Video Consultation), Mhealth (Wearables [Vital Signs Monitors, Peak Flow Meters, Fetal Monitors, Sleep Apnea Monitors, Neurological Monitors, Other Wearables], Mhealth Apps [Medical apps, Fitness Apps]), Digital Therapeutics (Preventive Applications, Treatment Applications), Health Management Solutions (Electronic Health Records, Healthcare Analytics, Eprescribing). Based on Application, the market is segmented into Chronic Disease Management, Behavioral Health, Health & Fitness, and Other Applications. Based on End User, the market is segmented into Providers (Hospitals & Clinics, Long-Term Care Centers & Assisted Living Centers), Payers (Public, Private), Patients & Consumers. Based on the region it is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa.

Drivers of the Global Digital Health Market

The adoption of smartphones, tablets, and PDAs has surged recently, becoming the primary source of internet connectivity in developed regions like North America and Europe. This trend is also growing in emerging areas due to affordable devices and expanding high-speed mobile networks. The widespread use of these mobile platforms significantly drives the digital health market, providing easy access to health apps, telemedicine, and wearable health technology. This technology enables proactive healthcare through remote consultations and real-time health monitoring.

Restraints in the Global Digital Health Market

The increasing use of smartphones and data-driven applications poses a significant threat to data security. In 2023, approximately 79 billion US individual healthcare records were at risk of infringement. Health-related data is of paramount importance, and the rising incidences of phishing and cyber-attacks have heightened concerns about the safety of mobile applications. In response, both organizations and governments are integrating various cybersecurity technologies to effectively protect data.

Market Trends of the Global Digital Health Market

The increasing demand to improve workflow efficiency in clinics, hospitals, and healthcare facilities drives the market for mHealth services. Ongoing technological advancements in developing advanced digital solutions, along with growing government and commercial initiatives, also contribute to market expansion. For example, scientists at the University of Illinois developed a camera to enhance smartphone diagnostic capabilities. In 2020, the mHealth technology sector led with the highest revenue share.