Lager Market Size, Share, and Growth Analysis, By Type (Pale Lager, Dark Lager), By Packaging (Cans, Bottles), By Price Point, By Distribution Channel, By Region - Industry Forecast 2025-2032

Global Lager Market size was valued at USD 360.2 billion in 2023 and is poised to grow from USD 369.2 billion in 2024 to USD 449.84 billion by 2032, growing at a CAGR of 2.5% during the forecast period (2025-2032).

The global lager market is experiencing substantial growth, propelled by the surge in online and e-commerce channels, amplified social media influence, and rising popularity of beer tourism. Consumers are increasingly favoring light and refreshing beers, which has positioned lager as a preferred choice among diverse demographics, from casual drinkers to aficionados. The growing trend of social drinking, particularly among younger consumers, has significantly boosted lager sales. Meanwhile, the demand for craft and premium options is rising, as consumers seek quality alternatives to mass-produced beers. Innovative breweries are introducing unique flavors and sustainable practices to attract eco-conscious buyers. Notably, the launch of SweetWater Lager demonstrates the ongoing commitment to quality and accessibility through enhanced direct-to-consumer sales channels, aligning with health trends that favor low-calorie and alcohol-free options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Lager market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Lager Market Segments Analysis

Global Lager Market is segmented by Type, Packaging, Price Point, Distribution Channel and region. Based on Type, the market is segmented into Pale Lager, Dark Lager, Amber Lager and Others. Based on Packaging, the market is segmented into Cans, Bottles and Others. Based on Price Point, the market is segmented into Standard Lager and Premium Lager. Based on Distribution Channel, the market is segmented into Supermarkets, Convenience Stores, Online Retail and Bars and Restaurants. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Lager Market

The growth of the global lager market is significantly driven by the expansion of e-commerce and online shopping platforms. Industry forecasts project that global B2C e-commerce sales will soar to USD 5.5 trillion by 2027, achieving a consistent compound annual growth rate of 14.4%. Contributing factors include increased digitization, wider internet accessibility, and rising disposable incomes, which empower consumers to explore and purchase a variety of products easily. Moreover, online platforms provide convenient access to an extensive array of brands from diverse regions and breweries, overcoming geographical barriers and further propelling market growth, with social media influence playing a substantial role.

Restraints in the Global Lager Market

The global lager market faces significant challenges due to stringent government regulations surrounding the production, sale, and marketing of alcoholic beverages. Many countries have imposed high excise taxes, strict licensing requirements, and advertising restrictions, which pose serious obstacles for the lager industry. For instance, in regions such as Europe and North America, the increase in beer taxation leads to higher costs for both production and consumption, consequently affecting overall sales figures. These regulatory barriers hinder the growth and competitive capabilities of breweries, making it difficult for them to expand their operations and gain a foothold in the global market.

Market Trends of the Global Lager Market

The global lager market is experiencing a notable shift towards low-alcohol and alcohol-free options, driven by the rising health consciousness among consumers. This trend is particularly prominent among millennials, who prioritize moderation without compromising on taste. As breweries expand their product offerings to include a variety of alcohol-free lagers, brands like Heineken 0.0 and Budweiser Zero are witnessing significant sales growth. Additionally, supportive anti-excessive drinking legislation further reinforces this trend, marking a transformative period in the lager sector where health-focused choices are becoming the norm, reshaping consumer preferences and driving innovation within the market.