Brisket Market Size, Share, and Growth Analysis, By Product Type (Conventional Brisket & Organic Brisket), By Cut (Point Cut & Flat Cut), By packaging, By Region - Industry Forecast 2025-2032

Global Brisket Market size was valued at USD 28.2 billion in 2023 and is poised to grow from USD 29.55 billion in 2024 to USD 43.0 billion by 2032, growing at a CAGR of 4.8% during the forecast period (2025-2032).

The global brisket market is witnessing significant growth, driven by increasing consumer demand for high-protein foods and the booming BBQ culture. The USDA highlights that beef consumption is strong worldwide, with brisket gaining popularity due to its versatility, rich flavor, and ideal characteristics for slow cooking. The primary consumers are adults aged 30 to 60, particularly in regions with robust culinary traditions such as North America and parts of Europe. However, brisket is underutilized in low and middle-income countries due to limited storage access, awareness, and high prices. To address this, companies are investing in sustainable sourcing, affordable packaging, and targeted marketing strategies, paving the way for brisket's expansion into these underserved markets and supporting overall market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Brisket market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Brisket Market Segments Analysis

Global Brisket Market is segmented by Cut Type, Product Type, Packaging, End-Use and region. Based on Cut Type, the market is segmented into Point Cut and Flat Cut. Based on Product Type, the market is segmented into Conventional Brisket and Organic Brisket. Based on Packaging, the market is segmented into Box, Pouches and Others. Based on End-Use, the market is segmented into Retail and Foodservice. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Brisket Market

The global brisket market is being driven by the rising popularity of international BBQ culture, particularly in both developed and emerging economies. The demand for high-quality meats is surging as restaurants, food trucks, and culinary festivals specializing in smoked and grilled brisket become increasingly popular. By 2024, chains in the UK and South Korea, such as smoke house and TGI Fridays, have started incorporating smoked brisket platters into their menus, thus enhancing consumer awareness and encouraging more people to try this delicious cut of meat. This growing trend is significantly boosting brisket sales worldwide.

Restraints in the Global Brisket Market

The global brisket market is currently facing several constraints hindering its growth. Fluctuations in beef prices and inefficiencies in supply chains are major challenges. Transportation delays have increased operating costs and hindered product availability. Furthermore, in 2024, a decline in cattle inventory in the U.S., primarily due to severe drought conditions in Texas and the Midwest, has resulted in a significant 15% increase in wholesale beef prices, as noted in the USDA Report for Q4 2023. This price surge has adversely affected both restaurant and retail brisket pricing, consequently diminishing affordability and lowering consumer demand.

Market Trends of the Global Brisket Market

The global brisket market is witnessing a significant shift towards premium and grass-fed options, driven by an increasing consumer preference for quality and health-conscious choices. This trend is most pronounced in markets such as the U.S., UK, and parts of Europe, where there is a growing demand for ethically sourced meat. Health-aware consumers are willing to pay a premium for brisket that is perceived as healthier and more responsibly raised. In January 2024, JBS responded to this trend by launching its Swift Premium grass-fed brisket line in the U.S. and EU, targeting barbecue enthusiasts and consumers seeking high-quality meat, further solidifying the move towards quality-driven consumption in the brisket segment.