Connected Toys Market Size, Share, and Growth Analysis, By Interface (App-based connected drones, Console connected toys), By Distribution Channel (Retailers, Online), By Region - Industry Forecast 2026-2033

Global Connected Toys Market size was valued at USD 15.56 Billion in 2024 and is poised to grow from USD 19.53 Billion in 2025 to USD 120.17 Billion by 2033, growing at a CAGR of 25.5% during the forecast period (2026-2033).

The global connected toys market has seen remarkable growth driven by technological advancements and a surge in consumer demand for interactive, educational experiences. These toys combine physical play with digital elements, utilizing sensors, cameras, and wireless connectivity to engage with apps and the internet. The trend of blended play, which merges physical and digital interactions, enhances children's learning and engagement. Connected toys offer personalized content and real-time feedback, appealing to both parents and educators. The market features a diverse array of products, including interactive dolls, action figures, educational tablets, and augmented reality playsets. Industry leaders are focused on innovation while prioritizing safety and addressing data privacy concerns to meet the evolving needs of consumers and enhance user experience.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Connected Toys market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Connected Toys Market Segments Analysis

Global Connected Toys Market is segmented by Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application and region. Based on Age Group, the market is segmented into 5 years, 6-8 years, 9-12 years and Teenagers (13-19 years). Based on Interfacing Device, the market is segmented into Smartphones, Tablets, Consoles & PCs and Wearables. Based on Technology, the market is segmented into Wi-Fi, Bluetooth, Radio Frequency Identification (RFID) or Near Field Communication (NFC), Artificial Intelligence (AI) and Augmented Reality (AR) and Virtual Reality (VR). Based on Distribution Channel, the market is segmented into Online Retail, Offline Retail, Specialty Stores and Direct Sales. Based on Type, the market is segmented into App-Connected Toys, Voice-Activated Toys, Screenless Connected Toys, Smart Toys with Wearable Integration, Robotics & Programmable Toys and Smart Action Figures and Dolls. Based on Application, the market is segmented into Educational, Entertainment, Fitness and Health and Security and Monitoring. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Connected Toys Market

The global connected toys market is propelled by swift technological advancements in areas such as the Internet of Things (IoT), Artificial Intelligence (AI), and augmented reality (AR). These innovations allow toys to deliver interactive and immersive experiences that significantly enhance children's engagement and learning. The incorporation of sensors, connectivity, and intelligent features into toys has created a notable demand among tech-savvy consumers eager for fresh and educational play experiences. This trend reflects a growing interest in products that not only entertain but also contribute to the developmental needs of children, further boosting the market's expansion.

Restraints in the Global Connected Toys Market

The Global Connected Toys market faces significant challenges due to concerns surrounding privacy and data security in relation to the personal information collected and transmitted by these devices. Vulnerabilities in the connectivity of toys can lead to the exposure of sensitive data, potentially endangering children's safety. As attention to data protection regulations increases, manufacturers are pressured to implement effective security measures. This growing scrutiny has created apprehension among parents and guardians regarding the adoption of connected toys, as they prioritize the safety and security of their children's personal information. Consequently, these factors contribute to a restraint on market growth.

Market Trends of the Global Connected Toys Market

The Global Connected Toys market is experiencing a significant trend driven by the integration of Internet of Things (IoT) technology, which enhances user interactivity and engagement. These toys connect to the internet, offering features like remote control, data collection, and real-time updates. Innovative use of sensors, cameras, and voice recognition technology furthers this trend, creating immersive experiences tailored to individual children. Additionally, seamless connectivity with other devices, including smartphones and tablets, allows parents to monitor and interact with their children's play activities. This convergence of technology fosters not only entertainment but also educational opportunities, making connected toys increasingly desirable in modern households.