Licorice Candy Market Size, Share, and Growth Analysis, By Product Type (Black Licorice, Fruit-Flavored Licorice), By Form (Twists, Ropes), By Packaging, By Distribution Channel, By Consumer Age Group, By Region - Industry Forecast 2026-2033

Global Licorice Candy Market size was valued at USD 1.8 billion in 2024 and is poised to grow from USD 1.92 billion in 2025 to USD 3.28 billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global licorice candy market is witnessing robust growth, propelled by a resurgence of nostalgic confections, an increasing preference for clean-label options, and the rise of fruit-flavored varieties. These candies are essential players in the snacking sector, appealing to a broad demographic with their diverse textures and natural ingredient formulations. Fruit-flavored licorice dominates consumption due to its broader sensory appeal compared to the polarizing black licorice. Europe remains the dominant region, bolstered by strong cultural traditions and a luxury market presence, while North America follows closely with high red licorice consumption through mass merchandisers. The Asia-Pacific region is emerging as the fastest-growing market, influenced by Western trends and improved retail channels. Suppliers are actively investing in sugar-free options and sustainable packaging to stand out amid fluctuating raw material costs, ensuring consistent global demand.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Licorice Candy market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Licorice Candy Market Segments Analysis

Global Licorice Candy Market is segmented by Product Type, Form, Packaging, Distribution Channel, Consumer Age Group and region. Based on Product Type, the market is segmented into Black Licorice, Fruit-Flavored Licorice and Others. Based on Form, the market is segmented into Twists, Ropes, Bites and Others. Based on Packaging, the market is segmented into Bags, Boxes and Tins. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail and Specialty Stores. Based on Consumer Age Group, the market is segmented into Kids and Adults. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Licorice Candy Market

One key market driver for the global licorice candy market is the growing consumer preference for natural and organic food products. As health-conscious consumers increasingly seek alternatives to artificial flavors and additives, licorice candy, with its natural ingredients and perceived health benefits, has gained popularity. Furthermore, licorice is known for its traditional medicinal properties, enhancing its appeal among those looking for confectionery options that also provide wellness benefits. This shift towards cleaner labels and a focus on holistic nutrition is pushing manufacturers to innovate and expand their product offerings, thereby fueling market growth in the licorice candy segment.

Restraints in the Global Licorice Candy Market

One key market restraint for the global licorice candy market is the growing health consciousness among consumers, which has led to a decline in the demand for sugary confections. As more individuals prioritize their health and wellness, there is an increasing shift towards low-sugar or sugar-free alternatives, posing a challenge for traditional licorice candy producers. Additionally, concerns regarding the potential side effects of excessive licorice consumption, such as high blood pressure and other health issues, further deter consumers from purchasing these products. This shift in consumer preferences could hinder market growth and profitability for manufacturers within the sector.

Market Trends of the Global Licorice Candy Market

The global licorice candy market is experiencing a significant shift towards mainstream adoption of vegan and gelatin-free formulations. As consumer preferences evolve, manufacturers are reformulating their products by replacing traditional ingredients like gelatin and beeswax with plant-based alternatives such as pectin and corn starch. This trend caters to the growing vegan population and consumers adhering to ethical dietary restrictions, enabling licorice candies to appeal to a broader audience. The emphasis on healthier, sustainable, and ethical confectionery options is not only enhancing product diversity but also driving market growth, creating new opportunities within the licorice segment for innovative and inclusive offerings.