Broadcast Equipment Market Forecasts to 2028 - Global Analysis By Frequency, By Product, By Technology, By Application and By Geography

According to Stratistics MRC, the Global Broadcast Equipment Market is accounted for $6.83 billion in 2022 and is expected to reach $19.99 billion by 2028 growing at a CAGR of 19.6% during the forecast period. The distribution of audio and video content to a dispersed audience through any electronic communications device is known as broadcasting. In one-to-many models, it is often distributed using electromagnetic or radio frequencies. The primary types of air broadcasting over time have been television and radio. In recent years, cable networks such as fiber optic cable networks have handled both radio and television broadcasting operations. There are many automated systems used in broadcasting that are specifically designed to transmit audio and visual content.

According to International Trade Association for Broadcast & Media Technology (IABM), the broadcast and media industry, is affected with the due to the cancellation of media events, sports, and advertising in the 1st and 2nd quarter of 2020. This has ultimately disrupted the sale of broadcast equipment which affected the overall revenue generated for the global market.

Market Dynamics:

Driver:

Implementation of OTT services

Most evolving online video and audio content consumers prefer web-based OTT platforms to watch various online series, movies, and listen to podcasts and music. For viewers, over-the-top video and audio services become a regular part of life. A growing number of viewers are adopting OTT services in nations with dense populations, including India. However, in India, streaming services including MX Player, Zee 5, Alt Balaji, VooT, Sony LIV, Hotstar, Amazon Prime, and Netflix have become more popular. The market is driven internationally by the rising need for attractive subscription plans for OTT platforms and the expanding number of online viewers.

Restraint:

High initial costs and shortage of skilled workers

In the last few decades, demand for broadcasting equipment has rapidly grown. Cables, video servers, and dish antennas are among the devices with high initial costs than more common equipment. Also, small service providers cannot afford to upgrade to new broadcast equipment technologies or replace the current broadcasting system. The worldwide market is also constrained by a number of issues, including cyberattacks and threats from external sources. Moreover, issues including a shortage of skilled labor for the operation of equipment manufacture, such as the production of transmitters and encoders, which requires greater accuracy, may restrain market growth during the forecast period.

Opportunity:

Modernization of broadcasting innovations

The combination of internet and satellite broadcasting technology in smartphones significantly altered the future of broadcasting technology. End consumers have a wide range of methods to explore the material on servers, even if technological development is still occurring with the rise of television and the internet. The majority of people use satellite television to watch different shows and news. With several positive effects, satellite technology transformed the broadcast sector. Traveling the world without being limited in obtaining one's preferred content is possible. Customers have the choice to fast-forward and rewind information when using the internet and satellite, improving the experience. The broadcasting sector's continual development is expanding the market on a worldwide scale.

Threat:

Covid-19 hindering revenue generation for broadcast equipment

The COVID-19 outbreak has a significant influence on the broadcaster's revenue since businesses around the world are not willing to spend money on advertisements. The brands must use their limited cash reserves, particularly when demand is subdued during an economic recession. This is anticipated to last through the end of 2021, followed by a modest recovery, before the market resumes normal investment in 2023. Despite an increase in media consumption, the COVID-19 epidemic has had a substantial negative impact on the broadcast equipment market due to a lack of end-user expenditures.

Covid-19 Impact:

The sector is anticipated to benefit from an economic recovery and the migration to IP and cloud-based solutions because of the uncertainty brought on by COVID-19. The majority of broadcast and media businesses have settled into new working habits and practices that have been approved by the industry. It is projected that cloud infrastructure will keep enabling remote processes and reducing dependence on on-premises systems. The epidemic has ramped up the use of distributed workflows for broadcasters in order to improve operational agility.

The television segment is expected to be the largest during the forecast period.

The television segment generated the largest revenue and will follow this trend over the course of the projected period due to the rising demand for live content transmission and to its significant audio-visual benefits, real-time telecasting of a program on television has become increasingly necessary Moreover, it is easier for customers to understand because it can deliver both audio and video content.

The encoder segment is expected to have the highest CAGR during the forecast period

Because encoders transform analog or digital video into another digital video format before sending it to a decoder, this encoder segment is predicted to grow at the highest rate over the projected period. For television broadcasting, video encoders input SDI as an uncompressed digital video feed into H.264 or HEVC. These encoders are made for ISR, and IPTV typically accepts audio composite video, SDI, or Ethernet, along with metadata specific to the application, for transport to various viewing or storage devices over a wireless or IP-based network, for viewing via computer monitors, or for being recorded by storage devices.

Region with largest share:

Asia-Pacific is home to certain densely populated nations like India and China, it is anticipated that Asia-Pacific will hold the largest market share over the forecast period. A growing number of residents of the region are using high-speed internet, making it one of the fastest technological adopters. Another factor driving demand for high-definition videos and audio in the region is the growth of smart devices. According to the GSMA, 64% of people in APAC already own smartphones, and by 2025, that number is predicted to reach 80%. However, transmitters and receivers for broadcast equipment are developed at a high level in China. It is integrating upcoming mass communication trends into routine business and residential applications, which will increase the country's market's utilisation.

Region with highest CAGR:

The market in the APAC region is also being boosted by the rise of SME equipment producers in developing nations like China, Japan, South Korea, and Australia. Furthermore, initiatives like "Atmanirbhar Bharat" and the made-in-India program, which the broadcasting ministry and other government organizations are increasingly interested in, will fuel the growth of the market for broadcasting equipment in the area. However, top Chinese organizations have used a variety of technologies, including business expansion, partnership, and collaboration, which is driving the market's expansion.

Key Players in the market

Some of the key players in Broadcast Equipment market include ACORDE Technologies S.A., AVL Technologies Inc, Cisco Systems Inc., Clyde Broadcast, CommScope, Eletec Broadcast Telecom Sarl, ETL Systems Ltd, Evertz Microsystems Ltd., Evs Broadcast Equipment SA, Global Invacom Group Limited, Grass Valley, Harmonic Inc., Sencore Inc. and Telefonaktiebolaget LM Ericsson.

Key Developments:

In July 2022, A new line of ATEM production switchers with a 3G-SDI connection was introduced by Blackmagic Design. With standards converters on all inputs, a built-in Fairlight audio mixer with six bands parametric EQ, compressors, and limiters on all inputs, internal DVEs, chroma keyers, and professional transitions, the new ATEM SDI series of switchers have been intended to be quick to set up and simple to operate. The ATEM SDI live production switcher could be ideal for broadcasters searching for highly portable and advanced professional functionality.

In May 2022, Sky Wire Broadcast, a provider of various mass communication equipment, launched a wide range of PTZ Camera series, video encoders, video switchers, and wireless transmitters, with inbuilt latest technology NDI and SRT for its Client.

In April 2022, CommScope which is provider of residential network solution collaborated with Orange Belgiun which is telecommunication service provider company for the television service provider. By this strategic partnership Orange Belgium able to provide latest generation Android TV operating system based setup box to its customers. Which is helping to enhance streaming service as well as live television service.

In March 2022, Telstra Broadcast Services chose Grass Valley for Stan Sport to broadcast premium live and on-demand add-on sports streaming. Stan Sport, with this support, can provide its members with UHD coverage of expensive live events, such as the UEFA Champions League.

In January 2022, Sony Corporation collaborated with Canadian broadcast agency Canada news. By this partnership, Sony provided broadcasting cameras and lenses to the Canadian news agency.

Frequencies Covered:

• Low Frequency
• Medium Frequency
• High Frequency
• Very High Frequency
• Ultra High Frequency
• Super High Frequency

Products Covered:

• Amplifiers
• Dish Antennas
• Switches
• Encoders
• Transmitters/Repeaters
• Video Servers
• Modulators
• Other Products

Technologies Covered:

• Digital Broadcasting
• Analog Broadcasting
• Other Technologies

Applications Covered:

• Television
• Radio
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

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