PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1250734
PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1250734
According to Stratistics MRC, the Global Coconut Water Market is accounted for $5.86 billion in 2022 and is expected to reach $15.25 billion by 2028 growing at a CAGR of 17.27% during the forecast period. Coconut water is known as a top source of many essential nutrients, such as fiber, vitamins, minerals, and nutrients like calcium, sodium, and potassium. It is the best rehydration drink thanks to the aforementioned healthy ingredients, which raises its popularity among athletes and gym goers. Due to the harmful effects of synthetic beverages, consumers who are concerned about their health now choose natural beverages like tender coconut water. The demand for tender coconut water has increased over time in India. Over the next few years, it is anticipated that the coconut market will become more concentrated due to rising demand from significant developed nations like the U.S., Germany, UK, Italy, and Canada and growing awareness of the benefits associated with coconut products. Consequently, continued study and development in the medical sciences for the use of linolenic acid in antiviral drugs will create enormous market opportunities.
According to the World Bank, the demand for coconut has been surging at a significant rate with the global coconut production expected to exceed more than 70 million metric tons by 2020.
Healthy content of minerals & vitamins is driving the market
A strong market demand for tender coconut is being driven by the product's nutritious composition in terms of minerals, vitamins, and protein. Due to the harmful effects of synthetic beverages, consumers who are concerned about their health now choose natural beverages like coconut water. The demand for coconut water has increased over time in India. Additionally, consumers who have a preference for sports tend to prefer coconut because coconut water is frequently referred to as a natural energy drink because it contains antioxidants and other nutritional qualities that help replenish lost energy during athletic activity. As a result, consumers' use of coconut water in the market increased.
Preserving coconut water and false advertising
The preservation of tender coconut water, deceptive marketing tactics used by some coconut water brands, and the great distance between the two ends of the supply chain are just a few of the difficulties preventing market growth. Due to its therapeutic and nutritional benefits, tender coconut water has increased in demand and popularity worldwide. Processing and preservation are now of the utmost importance to meet the year-round demand for coconut water on a global scale. The greatest difficulty in maintaining tender coconut water is that during processing, the water's therapeutic and nutritional benefits may be lost, which is impeding market expansion.
Growing health consciousness
The coconut water market is expected to grow as a result of rising health consciousness. According to additional estimates, the market for coconut water will grow more slowly as demand for organic products rises. Additionally, due to its low cost and lack of side effects, coconut is expected to see increased capitalization in developing countries, which will likely lead to a faster expansion of the market.
Environmental factors and diseases
Numerous environmental factors and diseases have an impact on fruit production. The yield, quality, or occurrence of a crop disease can all be impacted by changes in environmental factors. Unexpected environmental changes have an impact on the supply of raw materials, which has an impact on the coconut market. In addition, in order to extend their shelf life or make them taste good and fresh, fruits are frequently tampered with using chemicals like citric acid, ethylene, etc. Adulterated raw materials don't produce the desired results or of the desired quality, which has an impact on the production and standard of coconuts on the world market.
The COVID-19 pandemic has temporarily shut down manufacturing facilities in a number of nations, initially having an effect on the food and beverage industry. The pandemic has, however, created a consumer demand for healthy living, which has caused consumers to turn their attention to nutritional food products, opening up new opportunities for the coconut water market. This increased interest in plant-based diets was sparked by worries about one's own health, the sustainability of the planet, and the ethical treatment of animals. It seems the coronavirus pandemic has only served to hasten this trend. As a result of the rising trend of functional and immunity-boosting product consumption, the demand for coconut water significantly increased during the pandemic times, and this trend is anticipated to continue.
The pure coconut water segment is expected to be the largest during the forecast period
The pure coconut water segment held a larger market share and is expected to remain dominant during the forecast period. Compared to blended or conventional coconut water, pure coconut water, also referred to as organic coconut water, is healthier. It is renowned for being a rich source of sodium, potassium, and magnesium in its natural state, all of which help to speed up the rehydration process. Additionally, dieticians and medical professionals advise patients to drink pure coconut water instead of sugary drinks, which is fueling the segment's expansion.
The bottles segment is expected to have the highest CAGR during the forecast period
The bottles segment is anticipated to experience the highest CAGR during the forecast period. One of the most popular options among consumers and manufacturers, with alternatives ranging from 50 mL to 1 L, has been bottled packaging. Small bottles that can hold a sufficient amount of coconut water are convenient to carry. Because they do not easily break, bottles are also simple to transport in bulk. Moreover, the demand for bottled coconut water is increasing globally as a result of the shelf life of coconut water being extended by sealed bottle caps.
Region with largest share:
In Brazil and other nearby nations, coconut water is a staple of the diet. Due to this, the South American region is estimated to hold the largest market share for coconut water over the forecast period. Coconut water is available in almost all stores as a result of the enormous demand. Additionally, the fact that oconut water is frequently used to treat hangovers in addition to being consumed as a nutritious health beverage will support the market for coconut water in the region's growth over the course of the forecast period.
Throughout the forecast period, the Asia-Pacific is anticipated to have the highest CAGR. Particularly in China, India, Indonesia, and Australia, packaged coconut water is consumed. As one of the healthiest drinks, coconut water is highly valued in Thailand. Additionally, the market for these products is anticipated to grow as more multinational corporations establish manufacturing facilities in the region.
Some of the key players profiled in the Coconut Water Market include All Market Inc, Amy & Brian Naturals, C2O Pure Coconut Water, LLC, Celebes Coconut Corporation, Del Monte Foods, Goya Foods, Inc., GraceKennedy Group, Harmless Harvest, Inc., MOJO Organics Inc, Naked Juice Company, New Age Inc., PepsiCo Inc, Pulse Beverage Corp, Taste Nirvana International, The Coca-Cola Company, The Vita Coco Company, Vaivai and ZICO Beverages, LLC (Powerplant Ventures, LLC).
In January 2022, Kalbe Farma launched coconut water, Hydro Coco, with vitamin D3. Indonesia's Kalbe Farma has introduced Hydro Coco VITA-D, which is said to be the first vitamin D3 drink. Coconut water offers 600 IU of vitamin D3, meeting 100% of the RDI for vitamin D3, which helps to improve immunity. The beverage comes with the Healthier Choice logo.
In June 2021, Danone Manifesto Ventures (DMV) announced that it had acquired a majority stake in Harmless Harvest, a leader in organic coconut-based products, including coconut water.
In June 2021, Del Monte launched its first packaged coconut water in India. The company claims King Coconut Water is loaded with electrolytes and helps hydrate and replenish lost body fluids. The company claims that the products contain Sodium, Potassium, and Calcium.
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