Video Streaming Software Market Forecasts to 2028 - Global Analysis By Monetization Model, Streaming Type, Delivery Channel, Component, Deployment Mode, End User and Geography

According to Stratistics MRC, the Global Video Streaming Software Market is accounted for $9.0 billion in 2022 and is expected to reach $37.4 billion by 2028 growing at a CAGR of 26.68% during the forecast period. The term "video streaming" describes a technological method for transferring video data with the use of special software. Video streaming, to put it simply, is a way to watch videos without actually downloading the media file. Recent years have seen a considerable increase in the use of video streaming software as a result of advancing technology and the spread of high-speed internet.

According to the Internet Live Stats, in 2016, there were around 462, 124,989 internet users in India, which is around 34.8% of the total population. According to the same source, total internet users across the globe in 2016 were over 3 billion. According to the Internet and Mobile Association of India (IMAI), in 2019, India had over 500 million internet users across the country.

Market Dynamics:

Driver:

Optimization of network bandwidth & Rising preference for online streaming service over conventional TV

The effectiveness of video streaming software is greatly influenced by network bandwidth. Higher network bandwidth will enable faster streaming of high-quality material. Lower bandwidth will, however, degrade the content's quality. Market participants may have a lot of chances if network bandwidth is optimised since it will allow them to provide high-quality material more quickly. Online streaming services are becoming more and more popular among consumers over traditional television. This is because, in comparison to traditional TV, online streaming services offer a more effective way to see the material. Anywhere in the world may use a laptop, tablet, or smartphone to access these streaming services. By offering innovative solutions, major market players may take advantage of these possibilities and earn a considerable competitive edge.

Restraint:

High content creation cost

The demand for original content is always growing, but streaming services are under pressure to turn a profit as the cost of producing such material rises. Due to their ignorance of the many stages of video content distribution, businesses frequently invest more money in creating videos than is necessary. It has been a regular challenge to duplicate video footage for content development across geographies and verticals, which raises the total cost structure as well. Before the content's scheduled release date, they can break into computer systems and upload the content online for free. Because the servers that leak the content are dispersed globally and might be located in several countries, the internet's structure makes it even more challenging to find stolen content.

Opportunity:

Rising demand for on demand video streaming as well as cloud-based services

The market is expected to increase in the next years as a result of growing demand for on-demand and online video streaming services as well as rising use of digital platforms in corporate training programmes. A survey on the usage of video platforms and its effects on corporate training were also done by Kaltura, a top provider of video technology services. They discovered that 69% of workers believed that learning via video streaming platforms was more effective than reading textual materials. This element is directly accelerating market expansion during the anticipated period. Additionally, it is anticipated that rising demand for on-demand video streaming services due to technological improvements, the availability of high-speed internet connections, and others will encourage market expansion in the nearest future.

Threat:

Challenges related to piracy

Internet piracy is a significant issue for firms who develop video streaming software. Downloading content without a licence is always prohibited since it goes against the owner's consent. Companies that make video streaming software suffer revenue losses as a result of such violations. Additionally, persistent piracy problems might result in virus exposure, defective discs, and negative legal repercussions. Thus, during the course of the forecast period, these factors are anticipated to restrain the expansion of the worldwide video streaming software market.

COVID-19 Impact:

The whole market for video streaming software is expected to benefit from the new corona virus outbreak. The use of cloud platforms, educational portals, social media, gaming, and video conferencing and collaboration tools like Zoom has increased dramatically throughout the epidemic. Significant players are also employing a variety of strategies, such as new product releases, product upgrades, and the introduction of new technologies, to increase their market share in the worldwide market. During the lockup period, this factor had a major impact on the growth of the worldwide video streaming software industry.

The Subscription-based segment is expected to be the largest during the forecast period

The Subscription-based segment is estimated to have a lucrative growth, since it gives companies a direct source of customer income without requiring them to seek out or deal with marketers. Pricing plans for subscription services may be based on functionality, reduced to encourage bulk purchases, metered based on consumption levels, or optimised to reward loyalty. An ongoing cost is imposed on customers in order to grant them access to a platform's content under a subscription-based monetization model for online video. Users who pay the membership cost get unrestricted access to the platform's content repository on a monthly or annual basis. Users are not charged extra fees to watch videos, movies, TV series, or other sorts of entertainment. For video streaming services, the subscription-based business model offers a reliable source of income and pushes companies to engage in producing top-notch content in order to draw and keep members.

The Over-The-Top (OTT) segment is expected to have the highest CAGR during the forecast period

The Over-The-Top (OTT) segment is anticipated to witness the fastest CAGR growth during the forecast period, due to more customers resort to streaming services for their entertainment demands in recent years. The media environment has changed as a result of the expansion of OTT, with conventional broadcasters and cable companies finding it difficult to meet the needs of consumers who prefer to receive material on their own terms. OTT services are a flexible and easy method for consumers to get content since they can be accessible through a variety of devices, such as smart TVs, smartphones, tablets, and game consoles. Prominent OTT services as examples. The ability to access a worldwide audience without the need of expensive infrastructure, such as satellite or cable networks, is one of the main benefits of OTT distribution platforms. This has raised the number of providers of specialised content and the level of competition in the media environment.

Region with highest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to Customers are increasingly requesting on-demand and live video streaming platforms, and businesses are using them for training and teamwork. Furthermore, to modernise and progress their commercial operations, emerging nations in this area are always focusing on infrastructure enhancement through video streaming platforms. In the upcoming years, it is projected that this factor would fuel market expansion.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to a variety of variables, including the presence of significant businesses with advanced IT infrastructure and the availability of technical talent. As major corporations and small and medium-sized businesses concentrate on creating cutting-edge video streaming solutions along with technology developments like video analytics, AI, and ML, North America is predicted to promote market growth. The US and Canada are the two countries that contribute the most to the market for video streaming software in North America.

Key players in the market

Some of the key players profiled in the Video Streaming Software Market include Akamai Technologies, Wowza Media Systems LLC, Brightcove , IBM, International Business Machines Corp., Microsoft Corp., Apple Inc., NVIDIA Corp., Vbrick, Qumu, Twitch Interactive Inc and Ooyala.

Key Developments:

In April 2023, Akamai Technologies announced new cloud computing capabilities for streaming video at the 2023 NAB Show. The capabilities are designed to help OTT operators deliver higher quality and more personalized video experiences to viewers. They can also help operators realize lower, more predictable operational costs and improve efforts to monetize content. Additionally, Akamai has also announced enhancements to its support of the Common Media Client Data (CMCD) specification and highlighted the latest members of its Qualified Computing Partner program.

In March 2023, Brightcove has expanded its E-Commerce capabilities with new platform integrations with Shopify, Instagram, and Salesforce Sales Cloud to its video cloud platform. The integrations are designed to enable companies to reach, engage and activate audiences with immersive, interactive, and live and on-demand video content.

In January 2023, IBM Watson Media has announced new event registration features added to IBM enterprise video streaming. These virtual event enhancements for registration form logic and improved editing make it easier and more efficient for users to manage their digital events. The enhancements include advanced form logic to control what fields are displayed for specific attendees as well as increased flexibility for editing a form once it's been published and there are active registrations.

Monetization Models Covered:

• Transaction-Based
• Subscription-Based
• Advertising-Based

Streaming Types Covered:

• Video-on-Demand (VoD) Streaming
• Live Streaming

Delivery Channels Covered:

• Internet Protocol TV (IPTV)
• Over-The-Top (OTT)
• Pay-Tv

Components Covered:

• Services
• Solutions
• Other Components

Deployment Mode Covered:

• Cloud
• On-Premises

End Users Covered:

• Government
• Media and Entertainment
• Healthcare
• Banking, Financial Services and Insurance (BFSI)
• Academia and Education
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances