Immune Health Supplements Market Forecasts to 2030 - Global Analysis By Product Type, Source, Form, Distribution Channel, Customer Orientation, Mode of Medication, Application and By Geography

According to Stratistics MRC, the Global Immune Health Supplements Market is accounted for $71.1 billion in 2023 and is expected to reach $171.4 billion by 2030 growing at a CAGR of 13.4% during the forecast period. Immune health supplements are dietary products formulated to support and strengthen the body's immune system, these supplements typically contain a combination of vitamins, minerals, antioxidants, and natural compounds that are believed to enhance the immune response to pathogens and external threats. Common ingredients include vitamin C, vitamin D, zinc, echinacea, and probiotics, which help in reduce the risk of illness, and aid in recovery from infections or diseases.

According to the Nutrition Business Journal, not surprisingly, the purchase of immune supplements in April 2020 surged significantly.

Market Dynamics:

Driver:

Growing awareness on health supplements

The market is projected to rise as a result of factors such as rising health awareness, changing lifestyles, and an increase in weight management programs. For instance, people seek out additional advantages or safety from the foods and drinks they consume every day. Furthermore, dietary supplements are a helpful and practical way to guarantee that all nutritional demands are met. It follows that during the forecast period, demand for immune health supplements is likely to increase.

Restraint:

High cost

The technology, which comprises sensors, equipment, and software, can require a substantial initial expenditure in order to acquire and implement. Moreover, the total cost of ownership is also increased by continuing upkeep, training, and system updates. Healthcare facilities and other institutions with limited budgets may find this expense to be an obstacle, which would prevent widespread adoption. Some businesses may view the initial cost as an obstacle to adopting Hand Hygiene Monitoring Systems, despite the long-term advantages in terms of decreased healthcare-associated infections and increased patient safety. Therefore, these factors hampers the growth of the market.

Opportunity:

New Innovations by R&D

Customers are progressively collecting effective products that they think can boost defence and immunity in the body. Additionally, immunity health supplement makers are deciding on substances that would have clinically established advantages because consumers place a high priority on health. Moreover, manufacturers have a significant demand for essential ingredients needed to make health supplements like probiotics, omega-3 fatty acids, elderberry, and button mushrooms. Furthermore, research and development efforts on immune health supplements are expanding consistently to provide really efficient dietary supplements for immunity-boosting purposes. Therefore, these factors significantly drive the market expansion.

Threat:

Side effects

Immune system will have changes when mixed with other medications or taken before surgery, several supplements which may cause negative side effects. For people with specific medical issues, immunity-boosting supplements can also be problematic. Additionally, many supplements' effects haven't been studied in children, pregnant women, or other groups, these supplements are controlled as foods rather than medications. Furthermore, the quality of supplements and their effects on the body are not evaluated by the Food and Drug Administration. There are no regulations on the list of potential side effects on the box of dietary supplements or guidelines for the chosen tablet size. Thus, as a result, the older population is being put at great risk, thereby hampering the market size.

COVID-19 Impact

On the market for immune health supplements, the COVID-19 pandemic has had a detrimental effect. However, as a result of manufacturing limitations, supply chain disruptions, and regulatory uncertainty, the market encountered difficulties. Lockdowns, travel restrictions, and economic uncertainty all had an effect on consumer purchasing power and personal expenditure, which resulted in a drop in sales. Moreover, in addition, attention was diverted from immune health supplements in favor of vaccinations and pharmacological therapies for COVID-19. Therefore, these elements combined to cause a slowdown in the market's expansion for immune health supplements during the epidemic.

The vitamins & minerals supplements segment is expected to be the largest during the forecast period

The vitamins & minerals supplements segment is estimated to hold the largest share, due to the use of dietary supplements to improve general wellness and boost immune function. Additionally, even though it has nothing to do with hand hygiene monitoring technology, this section emphasizes the value of an all-encompassing strategy for infection management. Moreover, the body's natural defences against infections can be strengthened by ensuring healthcare workers and individuals maintain proper quantities of vital vitamins and minerals, it emphasizes the complex nature of infection prevention and health maintenance by encouraging good health through nutritional supplementation and minimizing vulnerability to infections, which supports hand hygiene monitoring activities.

The plant based segment is expected to have the highest CAGR during the forecast period

The plant based segment is anticipated to have highest CAGR during the forecast period, due to the use of substances derived from plants in hand hygiene products like soaps and sanitizers, an eco-aware approach to hand hygiene is provided by these sustainable, cruelty-free, and environmentally friendly solutions. Moreover, this market segment shows a growing customer preference for goods that represent their ideals of sustainability and all-natural components, in line with a broader trend toward environmentally friendly practices, it emphasizes the value of providing plant-based hand hygiene products to cater to eco-conscious individuals and businesses. Therefore, these aspects gradually propel the market size.

Region with largest share:

Asia Pacific commanded the largest market share during the extrapolated period owing to the population growth and rising purchasing power have ultimately aided in the expansion of the health supplement market. Additionally, the Asia-Pacific area serves as a source of raw materials like ginkgo biloba as well as an inspiration for new product lines, including herbal tonics and beverages based on Indian Ayurveda and traditional Chinese medicine. Moreover, self-medication is becoming more popular in the region compared to western competitors, which has had a huge positive impact on the OTC industry. The demand for conventional goods like Ayurveda has drawn international and local investors to the Asia-Pacific area, where they are concentrating on exports to demand centers. Therefore, these aspects consequently drive the market expansion.

Region with highest CAGR:

North America is expected to witness profitable growth over the projection period, owing to the people's rising awareness of these topics, it is anticipated that health and well-being will continue to be at the forefront in the near future. For instance, almost 34.2 million Americans have diabetes, according to the Centers for Disease Control and Prevention (CDC), and in the United States, 88 million adults, or about one-third of the population, have prediabetes, in addition, regional development would be sparked by the rising prevalence of lifestyle diseases like diabetes and obesity. Therefore, as people's awareness of their own wellbeing and health grows, it is projected that North America will continue to dominate the market for immune health supplements.

Key players in the market:

Some of the key players in the Immune Health Supplements Market include: Abbott Laboratories, American Health, Amway Corp, Bayer AG, Boehringer Ingelheim, Danone, GlaxoSmithKline Inc., Herbalife Nutrition of America, Inc., Himalaya Global Holdings Ltd., Nestle, Novartis, Pfizer Inc., Sanofi, Sun Pharmaceutical Industries Limited, Swisse Wellness Pty Ltd., The Nature's Bounty Co. and Unilever.

Key Developments:

In September 2023, Nestle announced an agreement with Advent International to acquire a majority stake in Grupo CRM, a premium chocolate player in Brazil. Grupo CRM operates a successful direct-to-consumer model, with more than 1 000 chocolate boutiques under the Kopenhagen and Brasil Cacau brands and a strong, growing online presence.

In March 2023, Nestle and UNESCO announced a new partnership to provide young people with the resources and the skills they need to develop and carry forward innovative solutions to achieve positive social impact in their communities.

In July 2023, DTx Pharma, a preclinical stage biotechnology company addressing the delivery challenges of oligonucleotide therapeutics with its Fatty Acid Ligand Conjugated OligoNucleotide (FALCON™) platform, announced that it has been acquired by Novartis.

Product Types Covered:

• Vitamins & Minerals Supplements
• Probiotics
• Herbal/Botanical Extracts
• Omega-3 Fatty Acids
• Amino Acids
• Other Product Types

Sources Covered:

• Plant Based
• Animal Based

Forms Covered:

• Capsules
• Tablets
• Powder
• Liquid
• Gel
• Soft Gels
• Other Forms

Distribution Channels Covered:

• Convenience Stores
• Online Retail
• Pharmacies & drug stores
• Supermarkets and Hypermarkets
• Other Distribution Channels

Customer Orientations Covered:

• Men
• Women
• Senior Citizen
• Kids
• Toddlers
• Other Customer Orientations

Mode of Medications Covered:

• Prescription based
• Self-medication

Applications Covered:

• Hair growth
• Gut health
• Respiratory tract infection
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

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