PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1447095
PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1447095
According to Stratistics MRC, the Global Weight Loss Supplements Market is accounted for $40.12 billion in 2023 and is expected to reach $61.09 billion by 2030 growing at a CAGR of 6.1% during the forecast period. Weight loss supplements are products designed to aid in reducing weight. They often contain a variety of ingredients such as vitamins, minerals, herbs, or other substances like caffeine or fiber. Weight loss supplements are used alongside a healthy diet and exercise regimen. They help to boost metabolism, curb appetite, increase energy levels, and promote fat burning.
According to data published by William Reed Business Media Ltd. in 2016, approximately 79% of Europeans are willing to pay more for products, such as organic weight loss supplements, owing to greater interest in improving overall wellbeing.
Increasing urbanization and sedentary lifestyles
Increasing urbanization and sedentary lifestyles fosters higher incidences of obesity and related health concerns among urban populations. As more individuals lead sedentary lifestyles in urban environments, the demand for weight loss supplements rises as a means to manage weight and improve health. Urbanization amplifies the need for convenient solutions to combat weight gain; making weight loss supplements an attractive option for those seeking to address weight-related issues amidst busy urban lifestyles. This trend fuels market growth as urban populations increasingly turn to supplements to support their weight management goals.
Lack of efficacy evidence
The lack of efficacy evidence in Weight Loss Supplements often stems from insufficient or inconclusive scientific research on product effectiveness. Without robust evidence supporting their claims, consumers may doubt the efficacy and safety of these supplements, leading to skepticism and hesitancy in purchasing. This lack of credibility hampers market growth by undermining consumer trust and confidence in the products, hindering widespread adoption.
Growing celebrity endorsements & influencer marketing
Endorsements from well-known figures and influencers create widespread awareness and credibility for weight loss supplements, influencing consumer perceptions and purchasing decisions. Through strategic partnerships and impactful campaigns, celebrities and influencers promote these products as integral to achieving fitness goals, encouraging consumer adoption. Their endorsements capitalize on aspirational lifestyles, making weight loss supplements desirable and accessible to a broader audience. This trend fuels market growth as consumers are inspired by influential personalities to incorporate these supplements into their wellness routines.
Consumer skepticism
Consumer skepticism poses a significant challenge to the weight loss supplements by eroding trust and confidence in product efficacy and safety. Skeptical consumers are hesitant to purchase supplements due to doubts about exaggerated marketing claims and lack of transparency regarding ingredients and potential side effects. Moreover, negative word-of-mouth and online reviews from skeptical consumers can further deter potential buyers, creating a ripple effect that hampers the market's overall expansion and profitability.
Covid-19 Impact
The covid-19 pandemic has had a mixed impact on the Weight Loss Supplements market. While initial lockdowns and economic uncertainties led to a decline in consumer spending on discretionary items like supplements, the pandemic also heightened awareness about the importance of health and wellness. This increased focus on personal health and fitness has driven some consumers to invest in weight loss supplements as part of their wellness routines. However, supply chain disruptions and changes in consumer purchasing behaviour have also posed challenges, impacting the market's overall growth trajectory.
The capsules segment is expected to be the largest during the forecast period
The capsules segment is estimated to have a lucrative growth. Weight loss supplements in capsule form offer convenient and easy-to-use options for consumers seeking to manage their weight. Capsules typically contain concentrated doses of active ingredients, providing a convenient way to incorporate them into daily routines. Capsules also offer portability and discretion, allowing consumers to take them on-the-go without hassle. Additionally, capsule formulations often come in a variety of options, catering to different dietary preferences and needs, further enhancing their appeal in the weight loss supplements market.
The general health & wellness segment is expected to have the highest CAGR during the forecast period
The general health & wellness segment is anticipated to witness the highest CAGR growth during the forecast period. These supplements are often perceived as aids in achieving weight management goals alongside balanced diets and exercise regimens. By providing essential nutrients, appetite control, or metabolism support, they contribute to overall well-being. Incorporating weight loss supplements into a wellness routine can empower individuals to take proactive steps towards maintaining a healthy weight and improving their overall health, aligning with the broader goals of general health and wellness practices.
Asia Pacific is projected to hold the largest market share during the forecast period owing to rising obesity rates and increasing health consciousness. Urbanization and sedentary lifestyles contribute to the demand for weight management solutions, prompting consumers to turn to supplements. Rapid economic development and expanding middle-class populations provide greater purchasing power for such products. Additionally, the popularity of online shopping platforms facilitates easy access to a wide range of weight loss supplements, contributing to the market's robust growth in the Asia-Pacific region.
Europe is projected to have the highest CAGR over the forecast period, owing to mounting flabbiness rates, driven by sedentary lifestyles and unhealthy dietary habits. High obesity rates and lifestyle-related health concerns in the region contribute to the popularity of these supplements among consumers seeking to achieve weight loss goals. Moreover, the presence of well-established health and wellness industries, coupled with robust marketing strategies, further sustains expansion and innovation within the European market.
Key players in the market
Some of the key players profiled in the Weight Loss Supplements Market include Herbalife Nutrition, Amway, Glanbia PLC, Abbott Laboratories, GlaxoSmithKline PLC, Nestle, Nutrisystem Inc., SlimFast, Atkins Nutritionals, NOW Foods, MuscleTech, Cellucor, Nature's Bounty Company, GNC Holdings Inc., The Vitamin Shoppe, NutraBio Labs, Plexus Worldwide, Isagenix International, Beachbody LLC and BioTrust Nutrition.
In February 2024, Herbalife, a premier health and wellness company and community launched the Herbalife(R) GLP-1 Nutrition Companion, a new range of food and supplement product combos fueled by the #1 Protein Shake in the World* and intended to support the nutritional needs of individuals on GLP-1 and other weight-loss medications.
In January 2024, GNC has debuted a new weight loss supplement, Total Lean GlucaTrim, which is formulated to support weight loss, lean muscle mass, and healthy blood sugar and insulin levels. Acording to the company, it's suitable for "health-conscious consumers interested in weight loss without a prescription.
In January 2024, Abbott, a global leader in science-based nutrition, launched its new PROTALITY(TM) brand. The high-protein nutrition shake is the first product in this line to support the growing number of adults interested in pursuing weight loss while maintaining muscle mass and good nutrition.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.