Basmati Rice Market Forecasts to 2030 - Global Analysis By Type (Traditional Basmati, Pusa Basmati, Sugandha Basmati, Brown Basmati and Other Types), Grade, Packaging, Processing Method, Distribution Channel, End User and By Geography

According to Stratistics MRC, the Global Basmati Rice Market is accounted for $20.67 billion in 2023 and is expected to reach $43.47 billion by 2030 growing at a CAGR of 11.3% during the forecast period. Basmati rice, renowned for its distinct aroma and long, slender grains, originates from the Indian subcontinent. This premium rice variety is prized for its delicate flavor, fluffy texture, and non-sticky consistency when cooked. Basmati rice is primarily cultivated in the fertile plains of northern India and Pakistan, where ideal climate conditions foster its growth. It has gained worldwide recognition as a staple ingredient in various cuisines, particularly in Indian, Pakistani, Middle Eastern, and Persian dishes. Its versatility makes it a favourite choice for pilafs, biryanis, and other rice-based recipes, appealing to culinary enthusiasts globally.

According to a report by Tridge, demand for basmati rice increased by 70% in 2020-21 in European Union. Moreover, India exported 231,930 metric tons of basmati rice to the EU from April 2020 to November 2020.

Market Dynamics:

Driver:

Growing demand for ethnic foods

The growing demand for ethnic foods, particularly in regions with diverse culinary preferences, acts as a significant driver for the basmati rice. As consumers increasingly seek authentic and traditional flavors, Basmati rice emerges as a preferred choice due to its aromatic qualities and versatility in various ethnic cuisines such as Indian, Middle Eastern, and Southeast Asian. This demand surge is fueled by a global appreciation for the distinct taste and cultural significance of Basmati rice, propelling its market growth and expanding its presence on international shelves and menus.

Restraint:

Fluctuations in prices

Price volatility can disrupt supply chains, making it difficult for producers to plan production and investment decisions effectively. High prices may deter consumers from purchasing Basmati rice, leading to a decline in demand, while low prices may affect the profitability of producers and discourage investment in cultivation. Moreover, price volatility can erode trust and stability in the market, making it less attractive for investors and hindering long-term growth prospects for the Basmati rice industry.

Opportunity:

Rising incomes and urbanization

As incomes increase, consumers often prioritize higher-quality and premium food options, with Basmati rice being a favoured choice due to its superior taste and perceived quality. Additionally, urbanization leads to lifestyle changes and a shift towards convenience foods, with Basmati rice offering a convenient yet nutritious option for urban dwellers. The combination of rising incomes and urbanization therefore results in increased consumption of Basmati rice, driving market growth globally.

Threat:

Trade barriers

Trade barriers in the basmati rice market include tariffs, quotas, and stringent regulatory requirements imposed by importing countries. Additionally, non-tariff barriers such as sanitary and phytosanitary standards pose challenges for exporters, requiring compliance with specific regulations. Such barriers restrict the volume of Basmati rice traded internationally, impacting market expansion and profitability for producers. These barriers hinder market growth by increasing the cost of exporting basmati rice and limiting market access for producers.

Covid-19 Impact

The covid-19 pandemic profoundly impacted the basmati rice market. Initially, disruptions in transportation and logistics hindered supply chains, causing temporary shortages and price fluctuations. However, as people cooked more at home due to lockdowns and restrictions on dining out, demand for basmati rice surged, leading to increased sales. Despite challenges, the basmati rice market demonstrated resilience, adapting to new circumstances and leveraging digital platforms for distribution, ensuring continued availability and stability amidst the pandemic's uncertainties.

The premium grade segment is expected to be the largest during the forecast period

The premium grade segment is estimated to have a lucrative growth. Premium grade basmati rice is renowned for its exceptional quality, characterized by long, slender grains and exquisite aroma. Sourced predominantly from the foothills of the Himalayas, where unique soil and climate conditions impart unparalleled flavor and texture, it stands out as a coveted variety among rice connoisseurs worldwide. With rigorous quality standards ensuring uniformity and purity, premium grade basmati rice consistently delivers a superior culinary experience, earning its place as a hallmark of excellence in the realm of rice varieties.

The raw segment is expected to have the highest CAGR during the forecast period

The raw segment is anticipated to witness the highest CAGR growth during the forecast period. Raw Basmati rice, renowned for its unique aroma and long, slender grains, is a staple ingredient in cuisines worldwide. Cultivated primarily in the Indian subcontinent, it's cherished for its delicate flavor and fluffy texture when cooked. Prized for its quality, it's often used in various dishes, from savoury pilafs to aromatic biryanis. With its global appeal, raw Basmati rice continues to be a preferred choice for discerning cooks seeking exceptional taste and texture in their culinary creations.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period. Basmati rice, renowned for its aromatic fragrance and long grains, holds a significant position in the culinary landscape of the Asia-Pacific region. Indigenous to the Indian subcontinent, Basmati rice cultivation extends across countries like India, Pakistan, and Nepal, where it is a staple in numerous traditional dishes. Its popularity has transcended borders, becoming a favoured choice in various Asian cuisines and beyond. Basmati rice's cultural and economic importance continues to thrive, contributing to the rich culinary heritage of the Asia-Pacific region.

Region with highest CAGR:

Europe is projected to have the highest CAGR over the forecast period. Basmati rice has gained popularity in Europe, cherished for its delicate aroma, long grains, and versatile culinary applications. It has become a staple ingredient in European kitchens, featured prominently in various dishes. European consumers appreciate Basmati rice for its versatility, nutritional benefits, and ability to complement a wide range of ingredients and flavours. It's readily available in supermarkets and specialty stores across Europe, catering to the diverse culinary preferences of individuals and families across the continent.

Key players in the market

Some of the key players profiled in the Basmati Rice Market include KRBL Limited, LT Foods Limited, Amira Nature Foods Limited, McCormick & Company, Kohinoor Foods Limited, Aeroplane Rice, Best Foods Limited, Tilda Basmati Rice, Hanif Rajput Rice Mills, Hanuman Rice Mills, Matco Foods Limited and Amar Singh Chawal Wala Company.

Key Developments:

In December 2023, KRBL owned India Gate Foods, a company that sells basmati rice, has launched a new campaign "Basmati Rice Se No Compromise", nudging consumers to pick packaged basmati over loose basmati.

In June 2023, LT Foods' Daawat Basmati Rice has launched a 360-degree multi-country digital campaign supported by a television, digital, radio campaign, an outdoor and an influencer both national and regional marketing initiative with on-ground events.

Types Covered:

• Traditional Basmati
• Pusa Basmati
• Sugandha Basmati
• Brown Basmati
• Other Types

Grades Covered:

• Premium Grade
• Grade A
• Grade B
• Grade C
• Other Grades

Packagings Covered:

• Bulk
• Retail
• Ready-to-Cook
• Other Packagings

Processing Methods Covered:

• Raw
• Parboiled
• Steamed
• Other Processing Methods

Distribution Channels Covered:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Other Distribution Channels

End Users Covered:

• HoReCa (Hotels, Restaurants, Cafes)
• Food Processing Industries
• Household
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances