10-Minute Delivery For Impulse Buys Market Forecasts to 2032 - Global Analysis By Product Type (Snacks, Beverages, Groceries, and OTC Items), Delivery Mode, Service Type, Urban Density, Vendor Type and By Geography

According to Stratistics MRC, the Global 10-Minute Delivery For Impulse Buys Market is accounted for $3.4 billion in 2025 and is expected to reach $4.7 billion by 2032 growing at a CAGR of 4.3% during the forecast period. 10-Minute Delivery for Impulse Buys is a rapid on-demand service that delivers everyday essentials or snacks within ten minutes. Driven by micro-warehouses and real-time logistics, it targets spontaneous or urgent purchases, offering instant gratification. This model thrives on convenience, speed, and urban proximity, minimizing wait times for last-minute needs or cravings. Popular in dense cities, it appeals to consumers seeking fast solutions for forgotten items, sudden cravings, or unexpected needs-transforming impulse buying into a seamless, ultra-fast experience.

According to Bain & Company, ultra-fast delivery models are reshaping impulse buying behavior, with dark stores and predictive inventory systems enabling sub-15-minute fulfillment across snacks, drinks, and personal care.

Market Dynamics:

Driver:

Rising demand for instant deliveries

Rising demand for instant deliveries is propelling market expansion as consumers increasingly seek rapid fulfillment for everyday essentials and impulse items. Fueled by urbanization and the growing preference for convenience-driven purchases, quick commerce players are adopting micro-fulfillment centers to accelerate order turnaround. Spurred by the proliferation of smartphone-based applications, this trend is redefining the retail experience, encouraging leading e-commerce platforms to optimize delivery windows and enhance consumer satisfaction through technology-driven logistics networks.

Restraint:

High operational and fuel costs

High operational and fuel costs remain key restraints in the 10-minute delivery model, impacting profitability across emerging and developed markets. Maintaining real-time inventory, rapid dispatch systems, and high rider density drives up cost per delivery. Additionally, fluctuating fuel prices and rising wages intensify financial pressure on service providers. Consequently, companies are focusing on route optimization and electric delivery vehicles to balance operational efficiency with sustainable last-mile logistics in this capital-intensive model.

Opportunity:

AI-based demand prediction technology

AI-based demand prediction technology presents a transformative opportunity for quick commerce operators. By leveraging predictive analytics and machine learning, firms can forecast purchase trends and optimize inventory across micro-warehouses. This technological integration minimizes stockouts, reduces waste, and enhances fulfillment precision. Moreover, predictive modeling enables dynamic pricing and targeted marketing for impulse-driven consumers, strengthening profitability while improving customer loyalty in hyper-local delivery ecosystems.

Threat:

Labor shortages and logistics restrictions

Labor shortages and logistics restrictions continue to threaten the market's operational scalability. Shortage of delivery personnel and increasing regulatory scrutiny around gig work models challenge service reliability. Furthermore, restrictions on late-night delivery and traffic congestion in urban centers hinder seamless fulfillment. These challenges are pushing companies toward automation, including delivery drones and robotics, to ensure long-term sustainability in ultra-fast commerce.

Covid-19 Impact:

The COVID-19 pandemic accelerated the adoption of 10-minute delivery platforms as lockdowns intensified demand for hyper-local and contactless shopping experiences. Spurred by shifting consumer behavior toward safety and convenience, quick commerce became a mainstream retail channel. However, the crisis also disrupted supply chains and labor availability, creating operational bottlenecks. Post-pandemic, the sector retained strong traction, as consumers continued favoring instant gratification models supported by AI logistics and decentralized micro-warehousing systems.

The snacks segment is expected to be the largest during the forecast period

The snacks segment is expected to account for the largest market share during the forecast period, owing to its high consumption frequency and suitability for impulse-driven purchases. Spurred by demand for ready-to-eat, convenience-based food items, snacks dominate quick commerce baskets. Brands are capitalizing on this trend through targeted marketing, smart packaging, and instant delivery tie-ups, enabling quicker conversion of consumer cravings into real-time purchases.

The bike segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the bike segment is predicted to witness the highest growth rate, reinforced by its agility and cost efficiency in dense urban environments. Fueled by the increasing use of electric two-wheelers and compact delivery fleets, bikes enable rapid fulfillment and reduced carbon emissions. Companies are investing in EV adoption and smart navigation tools, further enhancing speed, sustainability, and operational control across city-based delivery networks.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to its dense urban populations, smartphone penetration, and strong e-commerce infrastructure. Countries such as India, China, and Japan are witnessing surging consumer preference for hyperlocal delivery platforms. Furthermore, the proliferation of dark stores and rising investments from regional players are strengthening Asia Pacific's leadership in instant commerce ecosystems.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with the rapid expansion of tech-driven fulfillment networks and consumer preference for ultra-fast convenience delivery. Supported by investments from retail giants and startups, the U.S. and Canada are witnessing growing adoption of AI-enabled logistics and last-mile automation. This region's focus on innovation and sustainability is expected to fuel continued growth in quick commerce infrastructure.

Key players in the market

Some of the key players in 10-Minute Delivery For Impulse Buys Market include Amazon, Walmart, DoorDash, Uber Eats, Instacart, Glovo, Gopuff, Deliveroo, Postmates, 7-Eleven Inc, JD.com, Carrefour, Tesco, Aldi, Walgreens, Kroger, Target Corp, and Costco.

Key Developments:

In October 2025, Uber Eats announced a major expansion of its "Delivery Now" service, integrating AI-powered predictive stocking in partner dark stores to slash average delivery times for snack, beverage, and essential categories to under 9 minutes in key metro areas.

In September 2025, Amazon launched its new, compact "Amazon Mini-Fulfillment Hub" robot, designed for the back of partner stores like 7-Eleven and Walgreens to automate order-picking for impulse buy categories, increasing the speed and volume of 10-minute deliveries from third-party locations.

In August 2025, DoorDash announced a nationwide partnership with Kroger and Target Corp to launch "DashCorner" dedicated pickup zones, exclusively for 10-minute impulse buy orders, leveraging in-store inventory for immediate fulfillment of items like ice cream, chips, and phone chargers.

Product Types Covered:

• Snacks
• Beverages
• Groceries
• OTC Items

Delivery Modes Covered:

• Bike
• E-Scooter
• EV Van

Service Types Covered:

• Instant Delivery
• Express
• Scheduled

Urban Densities Covered:

• Tier 1
• Tier 2
• Metro Core
• College Zone

Vendor Types Covered:

• Q-Commerce Platforms
• Retail Chains
• Cloud Warehouses
• Aggregators

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
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• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

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