Pet Fitness Apps Market Forecasts to 2032 - Global Analysis By Pet Type (Dogs, Cats and Other Pets), App Type, Platform, Connectivity, Application, End User and By Geography

According to Stratistics MRC, the Global Pet Fitness Apps Market is accounted for $7.7 billion in 2025 and is expected to reach $15.3 billion by 2032 growing at a CAGR of 10.3% during the forecast period. Pet fitness apps are digital tools designed to help pet owners monitor and improve their animals' daily health, activity, and overall well-being. These apps sync with smart collars, trackers, or manual inputs to log steps, calories burned, sleep quality, heart rate, and behavioral patterns. They offer personalized exercise plans, reminders, nutrition insights, and goal-setting features to keep pets active and healthy. Many also include vet-approved recommendations, weight-management programs, and real-time alerts. By blending technology with everyday care, pet fitness apps support responsible ownership, prevent obesity, and help pets maintain long-term vitality bringing modern convenience to a timeless bond between humans and their companions.

Market Dynamics:

Driver:

Rising pet humanization

The rising trend of pet humanization is a key driver for the pet fitness apps market. Owners increasingly treat pets as family members, prioritizing their health, wellness, and lifestyle. This shift fuels demand for digital tools that monitor activity, nutrition, and overall well-being. Fitness apps provide personalized plans, vet-approved recommendations, and real-time alerts, aligning with owners' desire to ensure pets live longer, healthier lives. As humanization grows globally, adoption of fitness apps continues to accelerate.

Restraint:

Limited tech adoption

Limited technology adoption remains a restraint in the pet fitness apps market. Many pet owners, particularly in developing regions, are hesitant to invest in digital solutions due to lack of awareness, limited smartphone penetration, or skepticism about app effectiveness. Older demographics may prefer traditional care methods over tech-driven monitoring. This gap slows market expansion, as widespread adoption requires education, affordability, and trust-building initiatives. Bridging the digital divide is essential to unlock the full potential of pet fitness apps.

Opportunity:

Expansion of wearable's and smart collars

The expansion of wearables and smart collars presents a major opportunity for the pet fitness apps market. These devices seamlessly integrate with apps to track steps, calories, heart rate, and sleep quality, offering real-time insights into pet health. As technology advances, wearables become more affordable and accessible, driving adoption among a wider audience. Enhanced connectivity and IoT integration enable predictive analytics and personalized care, positioning smart collars as a catalyst for growth in the pet fitness ecosystem.

Threat:

High device/app costs

High device and app costs pose a threat to the pet fitness apps market. Premium smart collars, trackers, and subscription-based apps often remain unaffordable for average pet owners, limiting penetration. This cost barrier is particularly significant in price-sensitive markets, where owners prioritize basic care over advanced digital solutions. Without affordable options, adoption rates may stagnate. Providers must balance innovation with cost-effectiveness to ensure broader accessibility and sustain long-term growth.

Covid-19 Impact:

The Covid-19 pandemic had mixed effects on the pet fitness apps market. Initially, economic uncertainty slowed spending on non-essential products. However, increased pet adoption during lockdowns and heightened focus on health boosted demand for fitness apps. Owners sought digital tools to monitor pets' activity and well-being while working remotely. The pandemic accelerated awareness of preventive care and digital convenience, positioning fitness apps as essential tools for responsible ownership.

The weight management segment is expected to be the largest during the forecast period

The weight management segment is expected to account for the largest market share during the forecast period, due to rising concerns about pet obesity and related health issues drive demand for apps offering diet tracking, calorie monitoring, and exercise plans. Owners increasingly rely on digital solutions to maintain pets' ideal weight, prevent chronic conditions, and improve quality of life. With vet-approved programs and personalized recommendations, weight management apps provide practical tools for everyday care, making this segment the dominant contributor.

The health vitals tracking segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the health vitals tracking segment is predicted to witness the highest growth rate, due to growing awareness of preventive healthcare and the need for real-time monitoring of heart rate, sleep quality, and behavioral patterns fuel adoption. Advanced apps integrated with smart collars provide continuous insights, enabling early detection of health issues. As owners prioritize proactive care and veterinary collaboration, demand for vitals tracking solutions rises sharply, positioning this segment as the fastest-growing in the market.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising pet ownership, urbanization, and growing disposable incomes across countries such as China, India, and Japan drive demand for digital pet care solutions. Increasing awareness of pet health and wellness, coupled with expanding smartphone penetration, supports adoption of fitness apps. Local and international providers are actively entering the region, offering affordable solutions tailored to diverse consumer needs, cementing Asia Pacific's leadership in market share.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to region benefits from advanced technology adoption, high pet ownership rates, and strong awareness of preventive healthcare. Owners increasingly invest in smart collars, trackers, and subscription-based apps to monitor pets' activity and health. The presence of leading app developers and innovative startups accelerates growth. With rising demand for personalized, data-driven pet care, North America is set to lead in growth momentum during the forecast period.

Key players in the market

Some of the key players in Pet Fitness Apps Market include FitBark, Gibi Technologies, Whistle Labs, Dogtra, Tractive, PoochPlay, Garmin Ltd., Jiobit, PetPace, Felcana, PitPat, Kyon, Link AKC, Sure Petcare and Wagz, Inc.

Key Developments:

In June 2025, Tractive and mammaly have formed a strategic partnership to "revolutionize pet health" by combining Tractive's real-time vital-sign data with mammaly's scientifically backed dog supplements, enabling large-scale, data-driven evaluation of health effects.

In April 2025, LG and Tractive have teamed up to launch a Tractive App for Homey, enabling pet owners to monitor and protect their pets via smart home automations-such as triggering lights or speakers when a pet leaves home or returns.

Pet Types Covered:

• Dogs
• Cats
• Other Pets

App Types Covered:

• Activity Tracking Apps
• Health Monitoring Apps
• Nutrition & Diet Apps
• Training & Behavior Apps

Platforms Covered:

• Android
• iOS
• Cross-Platform

Connectivities Covered:

• Bluetooth-Enabled
• Wearables-Integrated
• Wi-Fi Enabled

Applications Covered:

• Weight Management
• Health Vitals Tracking
• Daily Activity Monitoring
• Behavior & Training Support

End Users Covered:

• Trainers
• Pet Owners
• Veterinary Clinics
• Pet Care Service Providers

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

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