PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1896202
PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1896202
Nutraceuticals & Daily Nutrition Products Market Forecasts to 2032 - Global Analysis By Product Type, Form, Distribution Channel, Application, End User and By Geography
According to Stratistics MRC, the Global Nutraceuticals & Daily Nutrition Products Market is accounted for $547.74 billion in 2025 and is expected to reach $902.82 billion by 2032 growing at a CAGR of 7.4% during the forecast period. Nutraceuticals and daily nutrition products refer to specialized food-based offerings and supplements developed to enhance health in addition to fulfilling daily nutritional needs. Enriched with functional components like essential vitamins, minerals, botanicals, probiotics, proteins, and healthy fats, they help maintain overall well-being and address modern lifestyle challenges. Consumed as part of a regular diet, these products support immunity, digestive health, vitality, and metabolic balance, playing a key role in promoting preventive healthcare and sustained nutritional adequacy.
Market Dynamics:
Driver:
E-Commerce & digital accessibility
Consumers increasingly prefer online channels for convenient access to vitamins, supplements, and functional nutrition products, supported by home delivery and subscription models. Digital platforms enable brands to reach a wider audience, including health-conscious millennials and urban populations. The availability of product information, reviews, and personalized recommendations enhances consumer trust and purchase decisions. Social media, fitness apps, and influencer marketing are further strengthening digital engagement with nutraceutical brands. As smartphone penetration and internet access improve globally, online sales are becoming a key growth catalyst for the market.
Restraint:
Availability of counterfeit products
Fake supplements often mimic branded packaging, making it difficult for consumers to distinguish genuine products from imitations. These products may contain incorrect dosages or harmful ingredients, undermining consumer safety and confidence. Regulatory oversight varies across regions, allowing counterfeit products to penetrate informal and online distribution channels. Legitimate manufacturers face reputational damage and revenue losses due to unfair competition from low-quality alternatives.
Opportunity:
Sustainable & plant-based alternatives
Demand for vegan proteins, herbal supplements, and clean-label formulations is rising across developed and emerging markets. Manufacturers are increasingly sourcing natural, organic, and responsibly cultivated ingredients to meet evolving preferences. Sustainable packaging solutions are also gaining traction, aligning with environmental goals and brand differentiation strategies. Innovations in plant-derived bioactives and fermentation technologies are expanding product portfolios. This shift toward sustainable nutrition is opening new avenues for premiumization and long-term market growth.
Threat:
Intense market fragmentation
Low entry barriers encourage new brands, intensifying competition across pricing, formulation, and marketing strategies. Smaller companies often rely on niche positioning, while large players leverage scale and brand recognition. This fragmentation leads to high promotional spending and pressure on profit margins. Consumers face an overwhelming variety of choices, making brand loyalty difficult to sustain.
Covid-19 Impact
The COVID-19 pandemic significantly reshaped demand patterns within the nutraceuticals and daily nutrition products market. Heightened focus on immunity, preventive healthcare, and overall wellness led to a surge in supplement consumption. Supply chains initially faced disruptions due to lockdowns, raw material shortages, and logistics constraints. Regulatory bodies in several regions introduced flexible guidelines to ensure product availability. Post-pandemic, sustained health awareness continues to support long-term market expansion.
The tablets & capsules segment is expected to be the largest during the forecast period
The tablets & capsules segment is expected to account for the largest market share during the forecast period, due to ease of consumption, precise dosage, and longer shelf life. Tablets and capsules are suitable for a broad range of products, including vitamins, minerals, herbal extracts, and probiotics. Manufacturers favor this segment because of cost-effective production and standardized formulations. Consumers also associate capsules and tablets with clinical credibility and convenience. The continued demand for daily supplementation is reinforcing the dominance of this segment.
The athletes & fitness enthusiasts segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the athletes & fitness enthusiasts segment is predicted to witness the highest growth rate, due to rising participation in sports, gym activities, and endurance training is driving demand for performance-enhancing nutrition. Products such as protein supplements, amino acids, and recovery formulations are gaining strong traction among this group. Increased awareness of muscle recovery, stamina, and injury prevention supports higher consumption levels. Social media influence and fitness communities are also shaping purchasing behavior.
Region with largest share:
During the forecast period, the North America region is expected to hold the largest market share, due to high consumer awareness regarding health, wellness, and preventive nutrition supports strong product adoption. The region benefits from a well-established dietary supplements industry and robust regulatory frameworks. Advanced retail infrastructure, including online platforms and specialty health stores, enhances product accessibility. Strong presence of leading nutraceutical brands drives innovation and marketing investments. Rising demand for personalized and functional nutrition further strengthens regional dominance.
Region with highest CAGR:
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, owing to rapid urbanization, rising disposable incomes, and changing dietary habits are fueling demand for daily nutrition products. Countries such as China, India, and Japan are witnessing growing interest in preventive healthcare and supplementation. Expanding middle-class populations are increasingly adopting vitamins, minerals, and herbal nutraceuticals. E-commerce growth and digital health awareness are accelerating market penetration.
Key players in the market
Some of the key players profiled in the Nutraceuticals & Daily Nutrition Products Market include Nestle S.A., Swisse We, Herbalife, Blackmore, Amway Co, Nature's B, Bayer AG, Otsuka Ho, Glanbia plc, General M, Abbott Lab, Danone S., DSM-Firm, Archer Da, and GNC Hold.
Key Developments:
In November 2025, Nestle has been chosen to join the Frontier Firm AI Initiative, a multi-year collaboration launched by the Digital Data Design Institute at Harvard (D^3) and Microsoft. The initiative brings together forward-focused organizations and academic minds to explore and shape the future of human-led, AI-driven business.
In November 2025, Abbott and Exact Sciences announced a definitive agreement for Abbott to acquire Exact Sciences, which will enable it to enter and lead in fast-growing cancer diagnostics segments, serving millions more people. Under the terms of the agreement, Exact Sciences shareholders will receive $105 per common share, representing a total equity value of approximately $21 billion.
Product Types Covered:
- Vitamins & Minerals
- Dietary Supplements
- Functional Foods & Beverages
- Sports Nutrition Products
- Weight Management Nutrition
- Other Product Types
Forms Covered:
- Tablets & Capsules
- Powders
- Liquids & Syrups
- Gummies & Chewables
- Bars & Snacks
Distribution Channels Covered:
- Online Retail
- Offline Retail
Applications Covered:
- General Health & Wellness
- Immunity Boosting
- Digestive Health
- Cardiovascular Health
- Bone & Joint Health
- Cognitive & Brain Health
- Energy & Endurance
- Weight Management
- Sports & Performance Enhancement
End Users Covered:
- Adults
- Seniors
- Children & Infants
- Athletes & Fitness Enthusiasts
- Pregnant & Lactating Women
- Other End Users
Regions Covered:
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- Italy
- France
- Spain
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
- South America
- Argentina
- Brazil
- Chile
- Rest of South America
- Middle East & Africa
- Saudi Arabia
- UAE
- Qatar
- South Africa
- Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
- Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
- Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
- Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
- 2.1 Abstract
- 2.2 Stake Holders
- 2.3 Research Scope
- 2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
- 2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions
3 Market Trend Analysis
- 3.1 Introduction
- 3.2 Drivers
- 3.3 Restraints
- 3.4 Opportunities
- 3.5 Threats
- 3.6 Product Analysis
- 3.7 Application Analysis
- 3.8 End User Analysis
- 3.9 Emerging Markets
- 3.10 Impact of Covid-19
4 Porters Five Force Analysis
- 4.1 Bargaining power of suppliers
- 4.2 Bargaining power of buyers
- 4.3 Threat of substitutes
- 4.4 Threat of new entrants
- 4.5 Competitive rivalry
5 Global Nutraceuticals & Daily Nutrition Products Market, By Product Type
- 5.1 Introduction
- 5.2 Vitamins & Minerals
- 5.2.1 Multivitamins
- 5.2.2 Single Vitamins
- 5.2.3 Mineral Supplements
- 5.3 Dietary Supplements
- 5.3.1 Protein & Amino Acids
- 5.3.2 Omega-3 & Fatty Acids
- 5.3.3 Probiotics & Prebiotics
- 5.3.4 Herbal & Botanical Extracts
- 5.4 Functional Foods & Beverages
- 5.4.1 Fortified Foods
- 5.4.2 Nutrient-based Beverages
- 5.5 Sports Nutrition Products
- 5.5.1 Performance Bars
- 5.5.2 Hydration & Electrolyte Products
- 5.6 Weight Management Nutrition
- 5.6.1 Meal Replacements
- 5.6.2 Fat-Burner Supplements
- 5.7 Other Product Types
6 Global Nutraceuticals & Daily Nutrition Products Market, By Form
- 6.1 Introduction
- 6.2 Tablets & Capsules
- 6.3 Powders
- 6.4 Liquids & Syrups
- 6.5 Gummies & Chewables
- 6.6 Bars & Snacks
7 Global Nutraceuticals & Daily Nutrition Products Market, By Distribution Channel
- 7.1 Introduction
- 7.2 Online Retail
- 7.2.1 E-commerce Marketplaces
- 7.2.2 Brand & D2C Websites
- 7.3 Offline Retail
- 7.3.1 Pharmacy & Drug Stores
- 7.3.2 Health & Nutrition Specialty Stores
- 7.3.3 Supermarkets & Hypermarkets
- 7.3.4 Direct Sales / Multi-Level Marketing
8 Global Nutraceuticals & Daily Nutrition Products Market, By Application
- 8.1 Introduction
- 8.2 General Health & Wellness
- 8.3 Immunity Boosting
- 8.4 Digestive Health
- 8.5 Cardiovascular Health
- 8.6 Bone & Joint Health
- 8.7 Cognitive & Brain Health
- 8.8 Energy & Endurance
- 8.9 Weight Management
- 8.10 Sports & Performance Enhancement
9 Global Nutraceuticals & Daily Nutrition Products Market, By End User
- 9.1 Introduction
- 9.2 Adults
- 9.3 Seniors
- 9.4 Children & Infants
- 9.5 Athletes & Fitness Enthusiasts
- 9.6 Pregnant & Lactating Women
- 9.7 Other End Users
10 Global Nutraceuticals & Daily Nutrition Products Market, By Geography
- 10.1 Introduction
- 10.2 North America
- 10.2.1 US
- 10.2.2 Canada
- 10.2.3 Mexico
- 10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 Italy
- 10.3.4 France
- 10.3.5 Spain
- 10.3.6 Rest of Europe
- 10.4 Asia Pacific
- 10.4.1 Japan
- 10.4.2 China
- 10.4.3 India
- 10.4.4 Australia
- 10.4.5 New Zealand
- 10.4.6 South Korea
- 10.4.7 Rest of Asia Pacific
- 10.5 South America
- 10.5.1 Argentina
- 10.5.2 Brazil
- 10.5.3 Chile
- 10.5.4 Rest of South America
- 10.6 Middle East & Africa
- 10.6.1 Saudi Arabia
- 10.6.2 UAE
- 10.6.3 Qatar
- 10.6.4 South Africa
- 10.6.5 Rest of Middle East & Africa
11 Key Developments
- 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
- 11.2 Acquisitions & Mergers
- 11.3 New Product Launch
- 11.4 Expansions
- 11.5 Other Key Strategies
12 Company Profiling
- 12.1 Nestle S.A.
- 12.2 Swisse Wellness Pty Ltd
- 12.3 Herbalife Nutrition Ltd.
- 12.4 Blackmores Limited
- 12.5 Amway Corporation
- 12.6 Nature's Bounty
- 12.7 Bayer AG
- 12.8 Otsuka Holdings Co., Ltd.
- 12.9 Glanbia plc
- 12.10 General Mills Inc.
- 12.11 Abbott Laboratories
- 12.12 Danone S.A.
- 12.13 DSM-Firmenich
- 12.14 Archer Daniels Midland Company (ADM)
- 12.15 GNC Holdings
List of Tables
- Table 1 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Region (2024-2032) ($MN)
- Table 2 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Product Type (2024-2032) ($MN)
- Table 3 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Vitamins & Minerals (2024-2032) ($MN)
- Table 4 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Multivitamins (2024-2032) ($MN)
- Table 5 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Single Vitamins (2024-2032) ($MN)
- Table 6 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Mineral Supplements (2024-2032) ($MN)
- Table 7 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Dietary Supplements (2024-2032) ($MN)
- Table 8 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Protein & Amino Acids (2024-2032) ($MN)
- Table 9 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Omega-3 & Fatty Acids (2024-2032) ($MN)
- Table 10 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Probiotics & Prebiotics (2024-2032) ($MN)
- Table 11 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Herbal & Botanical Extracts (2024-2032) ($MN)
- Table 12 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Functional Foods & Beverages (2024-2032) ($MN)
- Table 13 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Fortified Foods (2024-2032) ($MN)
- Table 14 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Nutrient-based Beverages (2024-2032) ($MN)
- Table 15 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Sports Nutrition Products (2024-2032) ($MN)
- Table 16 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Performance Bars (2024-2032) ($MN)
- Table 17 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Hydration & Electrolyte Products (2024-2032) ($MN)
- Table 18 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Weight Management Nutrition (2024-2032) ($MN)
- Table 19 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Meal Replacements (2024-2032) ($MN)
- Table 20 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Fat-Burner Supplements (2024-2032) ($MN)
- Table 21 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Other Product Types (2024-2032) ($MN)
- Table 22 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Form (2024-2032) ($MN)
- Table 23 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Tablets & Capsules (2024-2032) ($MN)
- Table 24 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Powders (2024-2032) ($MN)
- Table 25 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Liquids & Syrups (2024-2032) ($MN)
- Table 26 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Gummies & Chewables (2024-2032) ($MN)
- Table 27 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Bars & Snacks (2024-2032) ($MN)
- Table 28 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Distribution Channel (2024-2032) ($MN)
- Table 29 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Online Retail (2024-2032) ($MN)
- Table 30 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By E-commerce Marketplaces (2024-2032) ($MN)
- Table 31 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Brand & D2C Websites (2024-2032) ($MN)
- Table 32 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Offline Retail (2024-2032) ($MN)
- Table 33 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Pharmacy & Drug Stores (2024-2032) ($MN)
- Table 34 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Health & Nutrition Specialty Stores (2024-2032) ($MN)
- Table 35 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
- Table 36 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Direct Sales / Multi-Level Marketing (2024-2032) ($MN)
- Table 37 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Application (2024-2032) ($MN)
- Table 38 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By General Health & Wellness (2024-2032) ($MN)
- Table 39 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Immunity Boosting (2024-2032) ($MN)
- Table 40 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Digestive Health (2024-2032) ($MN)
- Table 41 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Cardiovascular Health (2024-2032) ($MN)
- Table 42 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Bone & Joint Health (2024-2032) ($MN)
- Table 43 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Cognitive & Brain Health (2024-2032) ($MN)
- Table 44 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Energy & Endurance (2024-2032) ($MN)
- Table 45 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Weight Management (2024-2032) ($MN)
- Table 46 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Sports & Performance Enhancement (2024-2032) ($MN)
- Table 47 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By End User (2024-2032) ($MN)
- Table 48 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Adults (2024-2032) ($MN)
- Table 49 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Seniors (2024-2032) ($MN)
- Table 50 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Children & Infants (2024-2032) ($MN)
- Table 51 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Athletes & Fitness Enthusiasts (2024-2032) ($MN)
- Table 52 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Pregnant & Lactating Women (2024-2032) ($MN)
- Table 53 Global Nutraceuticals & Daily Nutrition Products Market Outlook, By Other End Users (2024-2032) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
