Mobile Analytics Market Size - By Application, By Enterprise Size, By Platform, By Deployment Model, By Offering, By End User- Regional Outlook, Competitive Strategies and Segment Forecasts to 2030

Description

Global Mobile Analytics Market Overview:

According to SPER Market Research, the Global Mobile Analytics Market is estimated to reach USD 24.72 billion by 2030 with a CAGR of 20.2%.

The technique of monitoring and analysing user data to better understand user behaviour and the effectiveness of a website or service is known as analytics. Analysing data produced by mobile platforms and assets, such as mobile websites and mobile applications, requires measuring and quantifying the data. Along with app-specific data like installations, launches, taps, screens, events, versions, flows, user retention, funnel analytics, and more, mobile analytics also tracks how users interact with the app. Additionally, mobile analytics collects and evaluates comparable user metrics to web analytics, including how many new users are using the app, their country of origin, their device type, and their operating system version.

Impact of COVID-19 on the Global Mobile Analytics Market

The Corona pandemic had a beneficial effect on the mobile analytics market, which also frequently experienced growth during the period due to the significant rise in smartphone usage, the global adoption of the internet, and the uptake of mobile analytics solutions in industries like retail and healthcare. All of these factors helped drive the market's expansion during the period.

Scope of the Report:

Market size available for years 2019-2030

Base year considered 2021

Forecast period 2022-2030

Segments covered By Application, By Enterprise Size, By Platform, By Deployment Model, By Offering, By End User

Geographies covered: North America, Europe, Asia Pacific, Latin America, Middle East and Africa

Companies Covered Adobe Systems Inc., Amazon Web Services Inc., App Annie, CleverTap, ComScore Inc., Flurry Inc., Google LLC, IBM Corp., Localytics, Microsoft Corporation, Mixpanel Inc., Pendo.io, Tune Inc., Upland Software Inc., Webtrends Inc.

Global Mobile Analytics Market Segmentation:

By Application: Based on the Application, Global Mobile Analytics Market is segmented as; Application Performance Analytics, Mobile Advertisement and Marketing Analytics, Targeting and Behavioural Analytics, Others.

By Enterprise Size: Based on the Enterprise Size, Global Mobile Analytics Market is segmented as; Large Enterprises, SMEs.

By Platform: Based on the Platform, Global Mobile Analytics Market is segmented as; Android, IOS, Windows, Other.

By Deployment Model: Based on the Deployment Model, Global Mobile Analytics Market is segmented as; Cloud, On-Premises.

By Offering: Based on the Offering, Global Mobile Analytics Market is segmented as; Service, Solution.

By End User: Based on the End User, Global Mobile Analytics Market is segmented as; BFSI, Energy and Utility, Government, Healthcare, IT & Telecom, Media & Entertainment, Retail & E-commerce, Travel & Hospitality, Others.

By Region: Due to the considerable acceptance rate of mobile analytics solutions due to its affordability and scalability, North America now dominates the market for mobile analytics and is predicted to keep doing so throughout the course of the forecast period. Additionally, in order to improve workflow, retail businesses are investing in their cutting-edge technologies. Adoption of mobile analytics enhances customer management and retail sales success. The adoption of cloud-based mobile analytics is increased by developed telecommunications infrastructure in nations like the United States and Canada. Mobile analytics are increasingly projected to be used by retail companies to develop their operations and enhance consumer satisfaction, which is good for the market's expansion. Businesses in North America are also expected to significantly contribute to the market expansion by extending their lot business capabilities.

Product Code: IACT2210

1. Introduction

1.1. Scope of the report
1.2. Market segment analysis

2. Research Methodology

2.1 Research data source
- 2.1.1 Secondary data
- 2.1.2 Primary data
- 2.1.3 SPER's internal database
- 2.1.4 Premium insight from KOL's
2.2 Market size estimation
- 2.2.1 Top-down and Bottom-up approach
2.3 Data triangulation

3. Executive Summary

4. Market Dynamics

4.1. Driver, Restraint, Opportunity and Challenges analysis
- 4.1.1 Drivers
- 4.1.2 Restraints
- 4.1.3 Opportunities
- 4.1.4 Challenges
4.2. COVID-19 Impacts of the Global Mobile Analytics Market

5. Market variables and outlook

5.1. SWOT analysis
- 5.1.1 Strengths
- 5.1.2 Weaknesses
- 5.1.3 Opportunities
- 5.1.4 Threats
5.2. PESTEL analysis
- 5.2.1 Political landscape
- 5.2.2 Economic landscape
- 5.2.3 Social landscape
- 5.2.4 Technological landscape
- 5.2.5 Environmental landscape
- 5.2.6 Legal landscape
5.3. PORTER'S five forces analysis
- 5.3.1 Bargaining power of suppliers
- 5.3.2 Bargaining power of Buyers
- 5.3.3 Threat of Substitute
- 5.3.4 Threat of new entrant
- 5.3.5 Competitive rivalry
5.4. Heat map analysis

6. Global Mobile Analytics Market, By Application, 2019-2030 (USD Million)

6.1. Application Performance Analytics
6.2. Mobile Advertisement and Marketing Analytics
6.3. Targeting and Behavioural Analytics
6.4. Others

7. Global Mobile Analytics Market, By Enterprise Size, 2019-2030 (USD Million)

7.1. Large Enterprises
7.2. SMEs

8. Global Mobile Analytics Market, By Platform, 2019-2030 (USD Million)

8.1. Android
8.2. IOS
8.3. Windows
8.4. Other

9. Global Mobile Analytics Market, By Deployment Model, 2019-2030 (USD Million)

9.1. Cloud
9.2. On-Premises

10. Global Mobile Analytics Market, By Offering, 2019-2030 (USD Million)

10.1 Service
10.2 Solution

11. Global Mobile Analytics Market, By End User, 2019-2030 (USD Million)

11.1 BFSI
11.2 Energy and Utility
11.3 Government
11.4 Healthcare
11.5 IT & Telecom
11.6 Media & Entertainment
11.7 Retail & E-commerce
11.8 Travel & Hospitality
11.9 Others

12. Global Mobile Analytics Market, By Region, 2019-2030 (USD Million)

12.1 North America
- 12.1.1 United States
- 12.1.2 Canada
- 12.1.3 Mexico
12.2 Europe
- 12.2.1 Germany
- 12.2.2 United Kingdom
- 12.2.3 France
- 12.2.4 Italy
- 12.2.5 Spain
- 12.2.6 Rest of Europe
12.3 Asia-Pacific
- 12.3.1 China
- 12.3.2 Japan
- 12.3.3 India
- 12.3.4 Australia
- 12.3.5 South Korea
- 12.3.6 Rest of Asia-Pacific
12.4 South America
- 12.4.1 Brazil
- 12.4.2 Argentina
- 12.4.3 Rest of South America
12.5 Middle East & Africa
- 12.5.1 Kingdom of Saudi Arabia
- 12.5.2 United Arab Emirates
- 12.5.3 Rest of Middle East & Africa

13. Company Profiles

13.1 Adobe Systems Inc.
- 13.1.1 Company details
- 13.1.2 Financial outlook
- 13.1.3 Product summary
- 13.1.4 Recent developments
13.2 Amazon Web Services Inc.
- 13.2.1 Company details
- 13.2.2 Financial outlook
- 13.2.3 Product summary
- 13.2.4 Recent developments
13.3 App Annie
- 13.3.1 Company details
- 13.3.2 Financial outlook
- 13.3.3 Product summary
- 13.3.4 Recent developments
13.4 CleverTap
- 13.4.1 Company details
- 13.4.2 Financial outlook
- 13.4.3 Product summary
- 13.4.4 Recent developments
13.5 ComScore Inc.
- 13.5.1 Company details
- 13.5.2 Financial outlook
- 13.5.3 Product summary
- 13.5.4 Recent developments
13.6 Flurry Inc.
- 13.6.1 Company details
- 13.6.2 Financial outlook
- 13.6.3 Product summary
- 13.6.4 Recent developments
13.7 Google LLC
- 13.7.1 Company details
- 13.7.2 Financial outlook
- 13.7.3 Product summary
- 13.7.4 Recent developments
13.8 IMB Corp.
- 13.8.1 Company details
- 13.8.2 Financial outlook
- 13.8.3 Product summary
- 13.8.4 Recent developments
13.9 Localytics
- 13.9.1 Company details
- 13.9.2 Financial outlook
- 13.9.3 Product summary
- 13.9.4 Recent developments
13.10 Microsoft Corporation
- 13.10.1 Company details
- 13.10.2 Financial outlook
- 13.10.3 Product summary
- 13.10.4 Recent developments
13.11 Mixpanel Inc.
- 13.11.1 Company details
- 13.11.2 Financial outlook
- 13.11.3 Product summary
- 13.11.4 Recent developments
13.12 Pendo.io
- 13.12.1 Company details
- 13.12.2 Financial outlook
- 13.12.3 Product summary
- 13.12.4 Recent developments
13.13 Tune Inc.
- 13.13.1 Company details
- 13.13.2 Financial outlook
- 13.13.3 Product summary
- 13.13.4 Recent developments
13.14 Upland Software Inc.
- 13.14.1 Company details
- 13.14.2 Financial outlook
- 13.14.3 Product summary
- 13.14.4 Recent developments
13.15 Webtrends Inc.
- 13.15.1 Company details
- 13.15.2 Financial outlook
- 13.15.3 Product summary
- 13.15.4 Recent developments