PUBLISHER: SPER Market Research Pvt. Ltd. | PRODUCT CODE: 1159594
PUBLISHER: SPER Market Research Pvt. Ltd. | PRODUCT CODE: 1159594
Global Electrolyte Drinks Market Overview:
According to SPER Market Research, the Global Electrolyte Drinks Market is estimated to reach USD 3.17 billion by 2030 with a CAGR of 8.9%.
In science, "salt" is referred to as an electrolyte. In an ionising liquid like water, salt and sugar are the main ingredients of an electrolyte drink. Electrolyte drinks are frequently used to support energy maintenance and post-activity recovery. The primary objective of the beverage is to replenish electrolytes lost by athletes and those who regularly exercise. Electrolyte levels vary from person to person depending on a number of variables, including age, gender, level of fitness, length of activity, and environmental effects.
Producers of electrolyte beverages are widely known for spending millions of dollars to get sponsorship deals with significant athletic events. The most effective method of communication, sponsorship has developed as a top-notch marketing strategy that allows for the direct identification of a brand with an event that appeals to a particular target audience. The aforementioned changes have led to a sharp rise in the sales of electrolyte drinks in recent years.
Red Bull has developed a distinctive brand identity that is fast taking over the beverage industry with the use of sponsorship activation, sponsored content, and endorsements.
Given the rapid growth in the consumption of these beverages by both athletes and regular customers, the isotonic category is expanding significantly. An isotonic drink's main objectives are to boost nutritional, mineral, and water intake as well as athletic performance. Due to these benefits, isotonic electrolyte drinks are expected to grow faster than the market as a whole throughout the projected period. The market for electrolyte drinks is anticipated to develop modestly in the hypertonic sector over the course of the forecast period.
The market for electrolyte drinks was dominated by the PET bottles segment and is anticipated to continue to do so over the coming years. The most common type of packaging used by beverage firms worldwide is PET bottles. Ever since technical advancements in PET bottles were introduced, the PET bottle industry has experienced substantial development. New technological developments are projected to encourage the expansion of PET bottles in the electrolyte drink market throughout the forecast period.
The sector for hypermarkets and supermarkets had the most share. Hypermarkets and supermarkets provide customers the convenience of shopping for a range of goods under one roof.
Customers benefit greatly from the availability of a large variety of items, product discounts, sales representative help, and rapid checkouts at hypermarkets and supermarkets. The benefits are predicted to boost the rise in the hypermarket/supermarket segment throughout the forecast period for the electrolyte drinks market.
Impact of COVID-19 on the Global Electrolyte Drinks Market
During the COVID-19 pandemic, a dual impact was observed. During the height of the pandemic crisis, the industry experiences decreased sales and falling profit margins due to the strict implementation of restrictions and lockdowns. Manufacturing facilities were shut down to prevent the virus from spreading. While infection curves flattened, production roughly maintained pre-pandemic expectations. Electrolytes were even more necessary during the pandemic since COVID-19 patients' overall health depended on staying hydrated. Additionally, people are becoming more health-conscious, striving to be physically fit and engaging in sports and exercise regimens, which is driving up demand for electrolyte drinks.
Scope of the report
Report Metric Details
Market size available for years 2019-2030
Base year considered 2021
Forecast period 2022-2030
Segments covered By Type, By Packaging, By Distribution Channel, By Application, By Electrolyte Concentration
Geographies covered: North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Companies Covered Abbott Laboratories, Arizona Beverage Company, Cia Brasileira de Bebidas, Drinkwel, LLC, Extreme Drinks Co., Gainful, GlaxoSmithKline plc, GrupoGuangdong Jianlibao Group, Hammer Nutrition, Jumex SA de CV, Kent Corporation, Laboratorios PiSA, Liquid I.V., Inc., NOOMA, Nuun, Otsuka Holdings Co Ltd., Pepsico, Inc., PURE Sports Nutrition, Skratch Labs, SOS Hydration, Inc., Sports Drinks USA, Steric Trading Pty Ltd, Suntory Ltd, The Coca Cola Company, The Kraft Heinz Company, The Vita Coco Company, Inc., Vitamin Well.
Global Electrolyte Drinks Market Segmentation:
By Type: Based on the Type, Global Electrolyte Drinks Market is segmented as; Isotonic, Hypotonic, Hypertonic.
By Packaging: Based on the Packaging, Global Electrolyte Drinks Market is segmented as; PET Bottles, Cartons, Beverage Cans.
By Distribution Channel: Based on the Distribution Channel, Global Electrolyte Drinks Market is segmented as; Hypermarkets/Supermarkets Drug Stores, Convenience Stores, Online Channels, Others.
By Application: Based on the Application, Global Electrolyte Drinks Market is segmented as; Sports, Medical Centres.
By Electrolyte Concentration: Based on the Electrolyte Concentration, Global Electrolyte Drinks Market is segmented as; Less than 100mg, 100-600mg, 600-1000mg, 1000-1600mg, 1600-2000mg, 2000-3500mg and More than 3500mg.
By Region: North America, followed by Europe, and Asia-Pacific, will see the fastest regional growth throughout the projection period. The two most significant nations, China and the United States, together account for a sizable portion of the worldwide electrolyte drink industry.