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PUBLISHER: SPER Market Research Pvt. Ltd. | PRODUCT CODE: 1260085

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PUBLISHER: SPER Market Research Pvt. Ltd. | PRODUCT CODE: 1260085

India Online Furniture and Home Decor Market Size- By Product Category, By Furniture Items, By Furnishing Items, By Furnishings and Home Decor, By Usage- Regional Outlook, Competitive Strategies and Segment Forecast to 2032

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India Online Furniture and Home Decor Market Overview

According to SPER Market Research, the India Online Furniture and Home Decor Market is estimated to reach USD XX billion by 2032 with a CAGR of 37.05%.

Online Furniture & Home Decor refers to the purchase of furniture and home decor items over the internet. It's a convenient way to shop from the comfort of your own home, and it gives you access to a wide range of products that you might not find in local stores. You can shop online for furniture for your living room, bedroom, kitchen, and other rooms, as well as decorative items such as curtains, rugs, and wall hangings. Many online furniture and home decor stores also provide customization options, allowing you to tailor your furniture or home decor to your preferences.

Exploring the Growth Drivers of the India Online Furniture and Home Decor Industry

The India Online Furniture and Home Decor Market has experienced significant growth in recent years and is expected to record a positive CAGR of 37.05% during the forecast period, driven by several factors. Firstly, the rise of e-commerce in India has made it easier for consumers to shop for furniture and home decor products online. With the increasing penetration of the internet and smartphones, consumers can easily access online stores from anywhere, at any time.

Secondly, the growing urban population in India has also contributed to the growth of the online furniture and home decor market. As more people move to cities and live in smaller apartments and homes, there is a greater need for space-saving and multifunctional furniture. Online stores offer a wide range of furniture options that are tailored to the needs of urban consumers.

What challenges does the India Online Furniture and Home Decor Market face?

While the India Online Furniture & Home Decor market has experienced significant growth in recent years, it also faces some challenges. To begin with, the lack of physical touch and feel causes significant difficulties when purchasing furniture and home decor products online. Consumers may be hesitant to buy products they haven't seen in person, which can hurt online retailers' sales. Furthermore, logistics and delivery are challenges in the online furniture and home decor market.

In what ways has the COVID-19 pandemic affected India Online Furniture and Home Decor Market?

The COVID-19 pandemic has led to increased online shopping for furniture and home decor products in India as people spend more time at home. However, disruptions in supply chains and logistics have led to delays in delivery times and increased shipping costs, affecting the customer experience. Changes in consumer behaviour and preferences towards designed furniture, home office solutions, and sustainable products have also been observed. The industry has to adapt to meet the evolving needs of consumers, presenting opportunities for growth and innovation.

Scope of the Report

Report Metric Details:

Market size available for years 2019-2032

Base year considered 2021

Forecast period 2022-2032

Segments covered

By Product Category, By Furniture Items, By Furnishing Items, By Furnishings and Home Decor, By Usage

Regions covered North India, South India, East India, West India

Companies Covered

Pepperfry, Home Town, Home Centre, At Home by Nilkamal, Godrej Interio, Urban Ladder (Reliance Retail), IKEA, Space Wood, Durian

India Online Furniture and Home Decor Market Segmentation:

By Product Category: Based on the Product Category, India Online Furniture and Home Decor Market is segmented as; Furniture, Furnishing & Home Decor.

By Furniture Items: Based on the Furniture Items, India Online Furniture and Home Decor Market is segmented as; Beds, Sofa Sets, Dining Furniture, Chairs & Tables, Others.

By Usage: Based on the Usage, India Online Furniture and Home Decor Market is segmented as; Personal, Commercial.

By Region: This report also provides the data for key regional segments of North India, South India, East India, West India.

Product Code: FMCG2337

Table of Contents

1. Introduction

  • 1.1. Scope of the report
  • 1.2. Market segment analysis

2. Research Methodology

  • 2.1 Research data source
    • 2.1.1 Secondary data
    • 2.1.2 Primary data
    • 2.1.3 SPER's internal database
    • 2.1.4 Premium insight from KOL's
  • 2.2 Market size estimation
    • 2.2.1 Top-down and Bottom-up approach
  • 2.3 Data triangulation

3. Executive Summary

4. Market Dynamics

  • 4.1. Driver, Restraint, Opportunity and Challenges analysis
    • 4.1.1 Drivers
    • 4.1.2 Restraints
    • 4.1.3 Opportunities
    • 4.1.4 Challenges
  • 4.2. COVID-19 Impacts of the India Online Furniture and Home Decor Market

5. Market variables and outlook

  • 5.1. SWOT analysis
    • 5.1.1 Strengths
    • 5.1.2 Weaknesses
    • 5.1.3 Opportunities
    • 5.1.4 Threats
  • 5.2. PESTEL analysis
    • 5.2.1 Political landscape
    • 5.2.2 Economic landscape
    • 5.2.3 Social landscape
    • 5.2.4 Technological landscape
    • 5.2.5 Environmental landscape
    • 5.2.6 Legal landscape
  • 5.3. PORTER'S five forces analysis
    • 5.3.1 Bargaining power of suppliers
    • 5.3.2 Bargaining power of Buyers
    • 5.3.3 Threat of Substitute
    • 5.3.4 Threat of new entrant
    • 5.3.5 Competitive rivalry
  • 5.4. Heat map analysis

6. Competitive Landscape

  • 6.1 India Online Furniture and Home Decor Manufacturing Base Distribution, Sales Area, Product Type
  • 6.2 Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in India Online Furniture and Home Decor Market

7. India Online Furniture and Home Decor Market, By Product Category, 2019-2032 (USD Million)

  • 7.1 Furniture
  • 7.2 Furnishing & Home Decor

8. India Online Furniture and Home Decor Market, By Furniture Items, 2019-2032 (USD Million)

  • 8.1 Beds
  • 8.2 Sofa Sets
  • 8.3 Dining Furniture
  • 8.4 Chairs & Tables
  • 8.5 Others

9. India Online Furniture and Home Decor Market, By Furnishings & Home Decor, 2019-2032 (USD Million)

  • 9.1 Textiles
    • 9.1.1 Linen
    • 9.1.2 Curtains
    • 9.1.3 Cushions & Covers
  • 9.2 Table Decor & Wall Decor
  • 9.3 Mattresses
  • 9.4 Lighting
  • 9.5 Others
    • 9.5.1 Spiritual
    • 9.5.2 Flooring

10. India Online Furniture and Home Decor Market, By Usage, 2019-2032 (USD Million)

  • 10.1 Personal
  • 10.2 Commercial

11. India Online Furniture and Home Decor Market, By Region, 2019-2032 (USD Million)

  • 11.1 India Online Furniture and Home Decor Size and Market Share by Region (2019-2025)
  • 11.2 India Online Furniture and Home Decor Size and Market Share by Region (2026-2032)
  • 11.3 North India
  • 11.4 South India
  • 11.5 East India
  • 11.6 West India

12. Company Profiles

  • 12.1 At Home by Nilkamal
    • 12.1.1 Company details
    • 12.1.2 Financial outlook
    • 12.1.3 Product summary
    • 12.1.4 Recent developments
  • 12.2 Durian
    • 12.2.1 Company details
    • 12.2.2 Financial outlook
    • 12.2.3 Product summary
    • 12.2.4 Recent developments
  • 12.3 Godrej Interio
    • 12.3.1 Company details
    • 12.3.2 Financial outlook
    • 12.3.3 Product summary
    • 12.3.4 Recent developments
  • 12.4 Home Centre
    • 12.4.1 Company details
    • 12.4.2 Financial outlook
    • 12.4.3 Product summary
    • 12.4.4 Recent developments
  • 12.5 Home Town
    • 12.5.1 Company details
    • 12.5.2 Financial outlook
    • 12.5.3 Product summary
    • 12.5.4 Recent developments
  • 12.6 IKEA
    • 12.6.1 Company details
    • 12.6.2 Financial outlook
    • 12.6.3 Product summary
    • 12.6.4 Recent developments
  • 12.7 Pepperfry
    • 12.7.1 Company details
    • 12.7.2 Financial outlook
    • 12.7.3 Product summary
    • 12.7.4 Recent developments
  • 12.8 Space Wood
    • 12.8.1 Company details
    • 12.8.2 Financial outlook
    • 12.8.3 Product summary
    • 12.8.4 Recent developments
  • 12.9 Urban Ladder (Reliance Retail)
    • 12.9.1 Company details
    • 12.9.2 Financial outlook
    • 12.9.3 Product summary
    • 12.9.4 Recent developments

13. List of Abbreviations

14. Reference Links

15. Conclusion

16. Research Scope

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