Digital Marketing Market Size- By Digital Channel, By End User- Regional Outlook, Competitive Strategies and Segment Forecast to 2033

Description

Digital Marketing Market Introduction and Overview

According to SPER Market Research, 'Digital Marketing Market Size- By Digital Channel, By End Use - Regional Outlook, Competitive Strategies and Segment Forecast to 2033' state that the Digital Marketing Market is predicted to reach USD 1319.44 billion by 2033 with a CAGR of 13.85%.

Digital marketing is the process of promoting goods, services, or brands to a specific audience via internet channels, technologies, and tactics. It communicates with potential clients via a variety of channels, including as email, social media, mobile apps, websites, and search engines. Digital marketing improves campaigns and provides relevant, personalized content by utilizing data analytics and insights into consumer behaviour. Reaching a wider audience, monitoring results instantly, and being more affordable than conventional advertising techniques are just a few of its benefits.

The global digital marketing scene was significantly impacted by the COVID-19 epidemic, which accelerated the transition to digital platforms and changed how companies interacted with their target markets. Marketers who could swiftly adjust to shifting customer behaviour and use digital resources to meet changing company objectives were able to weather this period with relative success.

Scope of the Report:

Report Metric Details

Market size available for years 2019-2033

Base year considered 2022

Forecast period 2023-2033

Segments covered By Digital Channel, By End Use

Regions covered North America, Asia-Pacific, Latin America, Middle East & Africa and Europe

Companies Covered Accenture Plc, Dentsu Group Inc., Disruptive Advertising, Havas Group, IBM Corporation, PB&J Promotions LLC, RAPP Worldwide Inc., Thrive Internet Marketing Agency, TopSpot Internet Marketing, WebFX, Others

Digital Marketing Market Key Segments Covered

By Digital Channel: Based on the Digital Channel, Global Digital Marketing Market is segmented as; Blogging and Podcasting (Including Microblogging), Email Marketing, Interactive Consumer Website, Viral Marketing, Digital OOH Media, Online Video Marketing, Others.

By End User: Based on the End User, Global Digital Marketing Market is segmented as; Automotive, BFSI, Education, Government, Healthcare, Media and Entertainment, Others.

By Region: This report also provides the data for key regional segments of North America, Asia-Pacific, Latin America, Middle East & Africa and Europe.

Product Code: IACT23181

1. Introduction

1.1. Scope of the report
1.2. Market segment analysis

2. Research Methodology

2.1. Research data source
- 2.1.1. Secondary Data
- 2.1.2. Primary Data
- 2.1.3. SPER's internal database
- 2.1.4. Premium insight from KOL's
2.2. Market size estimation
- 2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation

3. Executive Summary

4. Market Dynamics

4.1. Driver, Restraint, Opportunity and Challenges analysis
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunities
- 4.1.4. Challenges
4.2. COVID-19 Impacts of the Global Digital Marketing Market

5. Market variable and outlook

5.1. SWOT Analysis
- 5.1.1. Strengths
- 5.1.2. Weaknesses
- 5.1.3. Opportunities
- 5.1.4. Threats
5.2. PESTEL Analysis
- 5.2.1. Political Landscape
- 5.2.2. Economic Landscape
- 5.2.3. Social Landscape
- 5.2.4. Technological Landscape
- 5.2.5. Environmental Landscape
- 5.2.6. Legal Landscape
5.3. PORTER's Five Forces
- 5.3.1. Bargaining power of suppliers
- 5.3.2. Bargaining power of buyers
- 5.3.3. Threat of Substitute
- 5.3.4. Threat of new entrant
- 5.3.5. Competitive rivalry
5.4. Heat Map Analysis

6. Competitive Landscape

6.1. Global Digital Marketing Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Digital Marketing Market

7. Global Digital Marketing Market, By Digital Channel (USD Million)

7.1. Global Digital Marketing Market Value Share and Forecast, By Digital Channel, 2023-2033
7.2. Blogging and Podcasting (Including Microblogging)
7.3. Email Marketing
7.4. Interactive Consumer Website
7.5. Mobile Marketing
7.6. Online/Display Advertising
7.7. Search Engine Optimization (SEO)
7.8. Social Network Marketing
7.9. Viral Marketing
7.10. Digital OOH Media
7.11. Online Video Marketing
7.12. Others

8. Global Digital Marketing Market, By End Use (USD Million)

8.1. Global Digital Marketing Market Value Share and Forecast, By End Use, 2023-2033
8.2. Automotive
8.3. BFSI
8.4. Education
8.5. Government
8.6. Healthcare
8.7. Media and Entertainment
8.8. Others

9. Global Digital Marketing Market Forecast, 2019-2033 (USD Million)

9.1. Global Digital Marketing Market Size and Market Share

10. Global Digital Marketing Market, By Digital Channel, 2019-2033 (USD Million)

10.1. Global Digital Marketing Market Size and Market Share By Digital Channel (2019-2026)
10.2. Global Digital Marketing Market Size and Market Share By Digital Channel (2027-2033)

11. Global Digital Marketing Market, By End Use, 2019-2033 (USD Million)

11.1. Global Digital Marketing Market Size and Market Share By End Use (2019-2026)
11.2. Global Digital Marketing Market Size and Market Share By End Use (2027-2033)

12. Global Digital Marketing Market, By Region, 2019-2033 (USD Million)

12.1. Global Digital Marketing Market Size and Market Share By Region (2019-2026)
12.2. Global Digital Marketing Market Size and Market Share By Region (2027-2033)
12.3. Asia-Pacific
- 12.3.1. Australia
- 12.3.2. China
- 12.3.3. India
- 12.3.4. Japan
- 12.3.5. South Korea
- 12.3.6. Rest of Asia-Pacific
12.4. Europe
- 12.4.1. France
- 12.4.2. Germany
- 12.4.3. Italy
- 12.4.4. Spain
- 12.4.5. United Kingdom
- 12.4.6. Rest of Europe
12.5. Middle East and Africa
- 12.5.1. Kingdom of Saudi Arabia
- 12.5.2. United Arab Emirates
- 12.5.3. Rest of Middle East & Africa
12.6. North America
- 12.6.1. Canada
- 12.6.2. Mexico
- 12.6.3. United States
12.7. Latin America
- 12.7.1. Argentina
- 12.7.2. Brazil
- 12.7.3. Rest of Latin America

13. Company Profile

13.1. Accenture Plc
- 13.1.1. Company details
- 13.1.2. Financial outlook
- 13.1.3. Product summary
- 13.1.4. Recent developments
13.2. Dentsu Group Inc.
- 13.2.1. Company details
- 13.2.2. Financial outlook
- 13.2.3. Product summary
- 13.2.4. Recent developments
13.3. Disruptive Advertising
- 13.3.1. Company details
- 13.3.2. Financial outlook
- 13.3.3. Product summary
- 13.3.4. Recent developments
13.4. Havas Group
- 13.4.1. Company details
- 13.4.2. Financial outlook
- 13.4.3. Product summary
- 13.4.4. Recent developments
13.5. IBM Corporation
- 13.5.1. Company details
- 13.5.2. Financial outlook
- 13.5.3. Product summary
- 13.5.4. Recent developments
13.6. PB&J Promotions LLC
- 13.6.1. Company details
- 13.6.2. Financial outlook
- 13.6.3. Product summary
- 13.6.4. Recent developments
13.7. RAPP Worldwide Inc.
- 13.7.1. Company details
- 13.7.2. Financial outlook
- 13.7.3. Product summary
- 13.7.4. Recent developments
13.8. Thrive Internet Marketing Agency
- 13.8.1. Company details
- 13.8.2. Financial outlook
- 13.8.3. Product summary
- 13.8.4. Recent developments
13.9. TopSpot Internet Marketing
- 13.9.1. Company details
- 13.9.2. Financial outlook
- 13.9.3. Product summary
- 13.9.4. Recent developments
13.10. WebFX
- 13.10.1. Company details
- 13.10.2. Financial outlook
- 13.10.3. Product summary
- 13.10.4. Recent developments
13.11. Others