PUBLISHER: The Business Research Company | PRODUCT CODE: 1086355
PUBLISHER: The Business Research Company | PRODUCT CODE: 1086355
“Sustainable Athleisure Global Market Report 2022” from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global sustainable athleisure market.
This report focuses on sustainable athleisure market which is experiencing strong growth. The report gives a guide to the sustainable athleisure market which will be shaping and changing our lives over the next ten years and beyond, including the markets response to the challenge of the global pandemic.
Where is the largest and fastest growing market for the sustainable athleisure? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The Sustainable Athleisure market global report” from The Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider sustainable athleisure market, and compares it with other markets.
Major players in the sustainable athleisure market are: Pact LLC, Adidas AG, PANGAIA, Patagonia Inc., Nike Inc., Vuori Inc, Athleta, Levi's, Alternative Apparel, H&M Conscious, Eileen Fisher, Hanesbrands Inc, Fashionable Inc., Vera Bradley, Verloop.
The sustainable athleisure market consists of sales of sustainable athleisure by entities (organizations, sole traders, or partnerships) that are referred to casual, comfortable clothing made up of eco-friendly and natural materials designed to be suitable for both exercise and everyday wear. Athleisure is a type of hybrid clothing that is typically worn during athletic activities as well as in other settings such as the workplace, school, or other casual or social occasions. Sustainable athleisure is made up of natural, renewable, recycled, biodegradable, and low-impact textiles to provide consumers with high-performance activewear while protecting both people and the planet.
The main types of sustainable athleisure are mass and premium. Premium sustainable athleisure is sportswear made up of organic fibers that are durable and ecofriendly and are costlier than mass products. The various distribution channel of sustainable athleisure includes online and offline channels that are used by men and women.
North America was the largest market in the sustainable athleisure market in 2021. Asia Pacific is expected to be the fastest growing region in the forecast period. The regions covered in the sustainable athleisure market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Raising awareness of consumers toward their physical fitness will support the growth of the sustainable athleisure market going forward. Physical fitness is an important factor in health promotion and disease prevention, and physical inactivity has been linked to a number of chronic diseases and risk factors. Hence, consumers are adapting physical activities in their daily life to improve health. Sustainable athleisure is preferred by the majority of people since it is constructed of environmentally safe materials and provides comfort during physical activity and exercise. For instance, according to a study conducted by Frontiers, a Switzerland-based media company, in October 2019, 40% of those surveyed were aware of the physical activity advice. In addition, 7% properly identified the requirements for moderate aerobic physical activity, whereas 25% correctly identified the recommendations for muscular activity. Thus, the growing awareness of consumers towards the importance of physical fitness will propel market growth.
The usage of recycled products to manufacture new sportswear and shoes is an emerging trend gaining popularity in the sustainable athleisure market. Major companies operating in the sustainable athleisure sector are using waste plastic, recycled fabrics, and other waste materials to produce eco-friendly sportswear. For instance, in February 2020, Puma, a Germany-based sportswear company, announced the launch of a new collection made entirely of recycled plastic. The brand collaborated with recycling company First Mile to co-create the collection, which includes shoes and apparel made from recycled yarn and plastic bottles collected in the First Mile network.
In February 2020, H&M, a Swedish multinational clothing company, collaborated with P.E Nation to bring together athleisure styles with more sustainable materials. The P.E Nation + H&M collection includes apparel, swimwear, underwear, and accessories created in partnership with the H&M in-house team utilizing sustainable textiles that can be worn all day, every day while staying flexible, utilitarian, and style-led. P.E Nation is an Australian-based online retailer and activewear brand.
The countries covered in the sustainable athleisure market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.