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Market Research Report
Product code
1091416
Organic Poultry Global Market Opportunities And Strategies To 2030: COVID-19 Growth And Change |
Organic Poultry Global Market Opportunities And Strategies To 2030: COVID-19 Growth And Change |
Published: June 17, 2022
The Business Research Company
Content info: 194 Pages
Delivery time: 2-3 business days
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“Organic Poultry Global Market Opportunities And Strategies To 2030: COVID-19 Growth And Change” from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global organic poultry market as it emerges from the COVID-19 shut down.
Where is the largest and fastest growing market for organic poultry? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? “The organic poultry market global report” from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider organic poultry market; and compares it with other markets.
This report describes and evaluates the global organic poultry market. It covers 2015 to 2020, termed the historic period, and 2020 to 2025 termed the forecast period, along with further forecasts for the period 2025-2030.
The global organic poultry market reached a value of nearly $ 12,555.6 million in 2020, having grown at a compound annual growth rate (CAGR) of 9.9% since 2015. The market is expected to grow at a CAGR of 8.3% to nearly $ 18,672.3 million by 2025, and at a CAGR of 6.2% to $ 25,235.0 million by 2030.
Growth in the historic period resulted from low interest rates, rise in disposable income, increased demand for quality and sustainability, slow-growing chickens and the environment and emerging markets growth. Factors that negatively affected growth in the historic period were expensive production and rising costs of organic foods, stringent political restraints and shortage of labor.
Going forward continued technological developments, stringent political restraints and increased awareness about the health benefits will drive the growth. Factors that could hinder the growth of the organic poultry market in the future include climate change and global warming, impact of COVID-19 and increase in veganism.
The organic poultry market is segmented by product type into eggs and meat. The eggs market was the largest segment of the organic poultry market segmented by product type, accounting for $ 6,877.6 million or 54.8% of the total in 2020. Going forward, the meat products segment is expected to be the fastest growing segment in the organic poultry market, at a CAGR of 9.1%.
The organic poultry market is also segmented by processing type into fresh, frozen, and processed. The Fresh market was the largest segment of the organic poultry market segmented by processing type, accounting for $ 8,990.6 million or 71.6% of the total in 2020. Going forward, the processed segment is expected to be the fastest growing segment in the organic poultry market, at a CAGR of 9.1%.
The organic poultry market is also segmented by distribution channel into supermarkets, specialty stores, online sales and others. The supermarkets market was the largest segment of the organic poultry market segmented by distribution channel, accounting for $ 7,681.4 million or 61.2% of the total in 2020. Going forward, the online sales segment is expected to be the fastest growing segment in the organic poultry market, at a CAGR of 9.5%.
The organic poultry market is also segmented by end user into households and food services. The household market was the largest segment of the organic poultry market segmented by end user, accounting for $ 11,016.2 million or 87.7% of the total in 2020. Going forward, the food services segment is expected to be the fastest growing segment in the organic poultry market, at a CAGR of 8.4%.
Western Europe was the largest region in the global organic poultry market, accounting for 44.5% of the total in 2020. It was followed by North America, Asia Pacific and then the other regions. Going forward, the fastest-growing regions in the organic poultry market will be South America and Middle East, where growth will be at CAGRs of 11.95% and 11.91% respectively. These will be followed by the Africa and Asia Pacific, where the markets are expected to grow at CAGRs of 10.85% and 10.15% respectively.
The COVID-19 pandemic has created setbacks in many industries and global economies. Travel restrictions, stringent lockdown measures, disruptions in supply chains, and trade restrictions have caused industries such as the organic poultry market to suffer from setbacks. Working in the organic poultry industry is mainly a hands-on job, which put many farmers and laborer at risk of contracting the virus. Thousands of people working in large meat processing facilities have fallen ill from COVID-19 and at least thirty people working in those facilities have died from the disease. The elbow-to-elbow environment of the processing lines and large number of people working in these facilities have been prime conditions for the virus to spread. The lack of personal protective equipment has also contributed to the spread of the illness.
The organic poultry market is fragmented, with a large number of players. The top ten competitors in the market made up to 8.42% share of the total market in 2020. Major players in the market include Perdue Farms, Shenandoah Valley Organic - Farmer Focus, Fosters Farm, Bell & Evans and Pilgrim's Pride Corporation.
The top opportunities in the organic poultry market segmented by product type will arise in the eggs segment, which will gain $ 9,907.9 million of global annual sales by 2025. The top opportunities in the organic poultry market segmented by processing type will arise in the fresh market segment, which will gain $ 13,213.8 million of global annual sales by 2025. The top opportunities in the organic poultry market segmented by end user will arise in the household market segment, which will gain $ 16,366.9 million of global annual sales by 2025. The top opportunities in the organic poultry market segmented by distribution channel will arise in the supermarkets segment, which will gain $ 11,194.3 million of global annual sales by 2025. The organic poultry market size will gain the most in USA at $ 1,034.1 million.
Market-trend-based strategies for the organic poultry market include making and investing in new ready-to-eat variants of organic poultry products to increase their portfolio of products and meet the increased demand and remain competitive, integrating 3D imaging systems to optimize their processes and boost revenues, investing in solutions based on big data and predictive analysis to increase their revenues, investing in robotics technology to enhance management of farms and to enhance productivity, investing in virtual reality to increase the efficiency of farms, and offering online delivery services to increase revenues and their share in the market.
Player-adopted strategies in the organic poultry market include expanding penetration into the organic poultry sector through new product launches with greater affordability, quality and taste parameters, expanding operational activities through the establishment of new production facilities and additional fund-raising activities to expand its business footprint in the organic poultry sector, expanding distribution activities of organic poultry products through new agreements or deals with the existing major super market stores in the United States, and expanding portfolio of antibiotic-free and organic poultry and pork products through strategic acquisition of emerging and established companies in the industry.
To take advantage of these opportunities, The Business Research Company recommends the organic poultry companies to focus on using 3D imaging systems, using virtual reality in production activities, focus on online delivery of meat, launch of new technology, expand in emerging markets, focus on competitive pricing, leverage social media to maximize reach, and target health-conscious populations.