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PUBLISHER: The Business Research Company | PRODUCT CODE: 1122705

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PUBLISHER: The Business Research Company | PRODUCT CODE: 1122705

Digital Marketing Software Global Market Report 2022

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PAGES: 175 Pages
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“Digital Marketing Software Global Market Report 2022 ” from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global digital marketing software market.

This report focuses on digital marketing software market which is experiencing strong growth. The report gives a guide to the digital marketing software market which will be shaping and changing our lives over the next ten years and beyond, including the markets response to the challenge of the global pandemic.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order.

Where is the largest and fastest growing market for the digital marketing software? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The Digital Marketing Software market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider digital marketing software market, and compares it with other markets.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the COVID-19 virus and forecasting its growth.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The digital marketing software market section of the report gives context. It compares the digital marketing software market with other segments of the digital marketing software market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, digital marketing software indicators comparison.

Scope

Markets Covered:

  • 1) By Solution: CRM Software; Email Marketing; Social Media; Search Marketing; Content Management; Marketing Automation; Campaign Management; Other Solutions
  • 2) By Services: Professional Services; Managed Services
  • 3) By Deployment: Cloud; On-Premise
  • 4) By Organization Size: Large Enterprises; Small And Medium Enterprises (SMEs)
  • 5) By Industry: BFSI; Transportation And Logistics; Consumer Goods And Retail; Education; Healthcare; Manufacturing; Media And Entertainment; Telecom And IT; Travel And Hospitality; Other Industries
  • Companies Mentioned: Adobe Inc.; Hubspot Inc.; International Business Machines Corporation; Marketo Inc.; Microsoft Corporation
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Executive Summary

Major players in the digital marketing software market are: Adobe Inc, Hubspot Inc, International Business Machines Corporation, Marketo Inc, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc, Act-On Software, SAS Institute Inc, SAP SE, Hewlett Packard Enterprise Company, Google LLC, Teradata Corporation, Infor Inc and Criteo SA.

The global digital marketing software market is expected to grow from $56.77 billion in 2021 to $67.53 billion in 2022 at a compound annual growth rate (CAGR) of 18.95%. The digital marketing software market is expected to grow to $141.84 billion in 2026 at a compound annual growth rate (CAGR) of 20.38%.

The digital marketing software market consists of sales of digital marketing software by entities (organizations, sole traders, and partnerships) that are used for digital marketing activities such as targeting audiences, generating reports and analytics, creating landing pages, and executing all the other types of promotional methods. It is an all-in-one software that automates all crucial tasks related to sales and marketing.

The main types of solutions in digital marketing software are CRM software, email marketing, social media, search marketing, content management, marketing automation, campaign management and other solutions. The CRM software solutions is provided to manage a company's relationships and interactions with customers and potential customers. CRM software helps to improve digital marketing campaigns with the record of audience data. These provides two types of services namely professional services and managed services and are deployed through cloud or on-premise in the large enterprises and small and medium enterprises (SMEs). Various industries using digital marketing software includes BFSI, transportation and logistics, consumer goods and retail, education, healthcare, manufacturing, media and entertainment, telecom and it, travel and hospitality and other industries.

North America was the largest region in the digital marketing software market in 2021. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital marketing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The digital marketing software market research report is one of a series of new reports from The Business Research Company that provides digital marketing software market statistics, including digital marketing software industry global market size, regional shares, competitors with an digital marketing software market share, detailed digital marketing software market segments, market trends and opportunities, and any further data you may need to thrive in the digital marketing software industry. This digital marketing software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The growth in internet penetration is driving the growth of the digital marketing software market. Internet penetration is increasing with the rising use of smartphones and the growing influence of social networking sites. The increasing presence of social media and social advertising and growing dependence on the internet and broadband connection is responsible for driving the growth of the digital marketing software market. Companies are utilizing the growth in internet penetration for digital marketing strategies to analyze consumer behavior & preferences in real-time and market themselves. This will create a significant demand for digital marketing software as this software solution is the best tool to target audiences online. For instance, according to the statistics from DataReportal, the internet penetration rate in the USA was around 92.0% in 2022, which increased by 2.8% reaching 8.4 million internet users between 2021 and 2022. Similarly, the internet penetration rate in the UK was around 98.0% in 2022, which increased by 0.4% reaching 300 thousand internet users between 2021 and 2022. Therefore, demand for digital marketing software will rise with the increasing internet penetration.

Technological advancement is a key trend gaining popularity in the digital marketing software market. Technological advancement includes the use of artificial intelligence (AI) tools in digital marketing software which redefines customer-facing services for digital marketers by enhancing productivity and optimizing user experience. Leveraging AI to improve the customer experience can offer four significant advancements such as chatbots, predictive and targeted content, content production, and picture recognition capabilities. Each of these can enhance digital marketing while delivering more focused and relevant content to target users. For instance, in September 2020, Mailchimp, a US-based all-in-one marketing platform, launched a suite of AI-powered solutions that assist clients in designing their graphic assets and writing better email subject lines. It also assists firms in determining the best next course of action. It also offers personalized product recommendations for shoppers and forecasting tools for behavioral targeting, and other features.

In November 2021, Intuit Inc., a US-based business software company acquired Mailchimp, for an undisclosed amount. With this acquisition, Intuit added another capability to its portfolio and will work to deliver an innovative, end-to-end customer growth platform for small and mid-market businesses. Mailchimp is a US-based all-in-one digital marketing company.

The countries covered in the digital marketing software market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

Product Code: h2272

Table of Contents

1. Executive Summary

2. Digital Marketing Software Market Characteristics

3. Digital Marketing Software Market Trends And Strategies

4. Impact Of COVID-19 On Digital Marketing Software

5. Digital Marketing Software Market Size And Growth

  • 5.1. Global Digital Marketing Software Historic Market, 2016-2021, $ Billion
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints On The Market
  • 5.2. Global Digital Marketing Software Forecast Market, 2021-2026F, 2031F, $ Billion
    • 5.2.1. Drivers Of The Market
    • 5.2.2. Restraints On the Market

6. Digital Marketing Software Market Segmentation

  • 6.1. Global Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • CRM Software
  • Email Marketing
  • Social Media
  • Search Marketing
  • Content Management
  • Marketing Automation
  • Campaign Management
  • Others
  • 6.2. Global Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Professional Services
  • Managed Services
  • 6.3. Global Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Cloud
  • On-Premise
  • 6.4. Global Digital Marketing Software Market, Segmentation By Organization Size, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Large Enterprises
  • Small And Medium Enterprises (SMEs)
  • 6.5. Global Digital Marketing Software Market, Segmentation By Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • BFSI
  • Transportation And Logistics
  • Consumer Goods And Retail
  • Education
  • Healthcare
  • Manufacturing
  • Media And Entertainment
  • Telecom And IT
  • Travel And Hospitality
  • Other Indutries

7. Digital Marketing Software Market Regional And Country Analysis

  • 7.1. Global Digital Marketing Software Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 7.2. Global Digital Marketing Software Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

8. Asia-Pacific Digital Marketing Software Market

  • 8.1. Asia-Pacific Digital Marketing Software Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 8.3. Asia-Pacific Digital Marketing Software Market, Segmentation By Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

9. China Digital Marketing Software Market

  • 9.1. China Digital Marketing Software Market Overview
  • 9.2. China Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
  • 9.3. China Digital Marketing Software Market, Segmentation By Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion

10. India Digital Marketing Software Market

  • 10.1. India Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 10.2. India Digital Marketing Software Market, Segmentation By Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

11. Japan Digital Marketing Software Market

  • 11.1. Japan Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 11.2. Japan Digital Marketing Software Market, Segmentation By Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

12. Australia Digital Marketing Software Market

  • 12.1. Australia Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 12.2. Australia Digital Marketing Software Market, Segmentation By Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

13. Indonesia Digital Marketing Software Market

  • 13.1. Indonesia Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 13.2. Indonesia Digital Marketing Software Market, Segmentation By Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

14. South Korea Digital Marketing Software Market

  • 14.1. South Korea Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 14.2. South Korea Digital Marketing Software Market, Segmentation By Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

15. Western Europe Digital Marketing Software Market

  • 15.1. Western Europe Digital Marketing Software Market Overview
  • 15.2. Western Europe Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 15.3. Western Europe Digital Marketing Software Market, Segmentation By Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

16. UK Digital Marketing Software Market

  • 16.1. UK Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 16.2. UK Digital Marketing Software Market, Segmentation By Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

17. Germany Digital Marketing Software Market

  • 17.1. Germany Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 17.2. Germany Digital Marketing Software Market, Segmentation By Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

18. France Digital Marketing Software Market

  • 18.1. France Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 18.2. France Digital Marketing Software Market, Segmentation By Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

19. Eastern Europe Digital Marketing Software Market

  • 19.1. Eastern Europe Digital Marketing Software Market Overview
  • 19.2. Eastern Europe Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 19.3. Eastern Europe Digital Marketing Software Market, Segmentation By Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

20. Russia Digital Marketing Software Market

  • 20.1. Russia Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 20.2. Russia Digital Marketing Software Market, Segmentation By Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

21. North America Digital Marketing Software Market

  • 21.1. North America Digital Marketing Software Market Overview
  • 21.2. North America Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 21.3. North America Digital Marketing Software Market, Segmentation By Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

22. USA Digital Marketing Software Market

  • 22.1. USA Digital Marketing Software Market Overview
  • 22.2. USA Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 22.3. USA Digital Marketing Software Market, Segmentation By Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

23. South America Digital Marketing Software Market

  • 23.1. South America Digital Marketing Software Market Overview
  • 23.2. South America Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 23.3. South America Digital Marketing Software Market, Segmentation By Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

24. Brazil Digital Marketing Software Market

  • 24.1. Brazil Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 24.2. Brazil Digital Marketing Software Market, Segmentation By Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

25. Middle East Digital Marketing Software Market

  • 25.1. Middle East Digital Marketing Software Market Overview
  • 25.2. Middle East Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 25.3. Middle East Digital Marketing Software Market, Segmentation By Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

26. Africa Digital Marketing Software Market

  • 26.1. Africa Digital Marketing Software Market Overview
  • 26.2. Africa Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 26.3. Africa Digital Marketing Software Market, Segmentation By Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

27. Digital Marketing Software Market Competitive Landscape And Company Profiles

  • 27.1. Digital Marketing Software Market Competitive Landscape
  • 27.2. Digital Marketing Software Market Company Profiles
    • 27.2.1. Adobe Inc
      • 27.2.1.1. Overview
      • 27.2.1.2. Products and Services
      • 27.2.1.3. Strategy
      • 27.2.1.4. Financial Performance
    • 27.2.2. Hubspot Inc
      • 27.2.2.1. Overview
      • 27.2.2.2. Products and Services
      • 27.2.2.3. Strategy
      • 27.2.2.4. Financial Performance
    • 27.2.3. International Business Machines Corporation
      • 27.2.3.1. Overview
      • 27.2.3.2. Products and Services
      • 27.2.3.3. Strategy
      • 27.2.3.4. Financial Performance
    • 27.2.4. Marketo Inc
      • 27.2.4.1. Overview
      • 27.2.4.2. Products and Services
      • 27.2.4.3. Strategy
      • 27.2.4.4. Financial Performance
    • 27.2.5. Microsoft Corporation
      • 27.2.5.1. Overview
      • 27.2.5.2. Products and Services
      • 27.2.5.3. Strategy
      • 27.2.5.4. Financial Performance

28. Key Mergers And Acquisitions In The Digital Marketing Software Market

29. Digital Marketing Software Market Future Outlook and Potential Analysis

30. Appendix

  • 30.1. Abbreviations
  • 30.2. Currencies
  • 30.3. Research Inquiries
  • 30.4. The Business Research Company
  • 30.5. Copyright And Disclaimer
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