Digital Video Advertising Global Market Report 2022: Ukraine-Russia War Impact

“Digital Video Advertising Global Market Report 2022: Ukraine-Russia War Impact ” from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global digital video advertising market.

This report focuses on digital video advertising market which is experiencing strong growth. The report gives a guide to the digital video advertising market which will be shaping and changing our lives over the next ten years and beyond, including the markets response to the challenge of the global pandemic.

Reasons to Purchase

• Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.

• Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.

• Assessment of Russia - War Impact on agriculture, energy and mineral commodities supply and their direct and indirect impact on the market analyzed in the report.

• Impact of high global inflation on market growth.

• Create regional and country strategies on the basis of local data and analysis.

• Identify growth segments for investment.

• Outperform competitors using forecast data and the drivers and trends shaping the market.

• Understand customers based on the latest market research findings.

• Benchmark performance against key competitors.

• Utilize the relationships between key data sets for superior strategizing.

• Suitable for supporting your internal and external presentations with reliable high quality data and analysis

• Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.

• All data from the report will also be delivered in an excel format.

Where is the largest and fastest growing market for the digital video advertising? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The digital video advertising market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider digital video advertising market, and compares it with other markets.

• The market characteristics section of the report defines and explains the market.

• The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the COVID-19virus and forecasting its growth.

• Our forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

• Market segmentations break down market into sub markets.

• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19for all regions, key developed countries and major emerging markets.

• Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.

• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

• The digital video advertising market section of the report gives context. It compares the digital video advertising market with other segments of the digital video advertising market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, digital video advertising indicators comparison.

Scope

Markets Covered:

• 1) By Advertisement Type: Linear Video Ad; Nonlinear Video Ad; In Stream Video Ad; Out Stream Video Ad; Other Advertisement Types

• 2) By Platform: Desktops; Mobile Devices; Tablets; Smart TV; Gaming Consoles; Bill Boards; Other Platforms

• 3) By End-User: Retail And E-Commerce; Automotive; BFSI; IT And Telecommunication; Consumer Goods And Electronics; Media And Entertainment; Government; Other End Users

• Companies Mentioned: Meta Platforms Inc.; Twitter Inc; Google LLC; Snap Inc; Conversant LLC

• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

• Time series: Five years historic and ten years forecast.

• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Executive Summary

Major players in the digital video advertising market are: Meta Platforms Inc., Twitter Inc., Google LLC, Snap Inc., Conversant LLC, Longtail Ad Solutions Inc., Tremor International Ltd, Verizon Media, Viant Technology LLC, Pinterest Inc, LinkedIn Corporation, Tencent Holdings Ltd, ByteDance Ltd, Advance Publications Inc, Advertise.Com, PubMatic Inc, SpotXchange Inc, Vdopia Inc, ZypMedia, Youku Tudou Inc, and Buzzfeed Inc.

The digital video advertising market consists of sales of digital video advertising services by entities (organizations, sole traders, and partnerships) that are used for advertising that increases sales volume, generates buzz, and presents information succinctly and engagingly. Digital video advertising refers to a marketing tactic that entails using a brief, educational film to advertise a product before, during, or after the main video. It is a process by which brands present promotional content to millions of viewers.

The global digital video advertising market is expected to grow from $44.42 billion in 2021 to $59.29 billion in 2022 at a compound annual growth rate (CAGR) of 33.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, effecting manyevery markets across the globe. The digital video advertising market is expected to grow to $197.75 billion in 2026 at a CAGR of 35.1%.

The main types of advertisements in digital video advertising are linear video ads, nonlinear video ads, in-stream video ads, out-stream video ads, and other advertisement types. Linear video ads refer to ads that are used to play in chronological order alongside the video content that appears before, during, or after a piece of video content. The platform includes desktops, mobile devices, tablets, smart TVs, gaming consoles, billboards, and other platforms. The end-user involves retail and e-commerce; automotive, BFSI, IT and telecommunication; consumer goods and electronics; media and entertainment; government; and other end users.

North America will be the largest region in the digital video advertising market in 2021. The regions covered in this digital video advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

Increased digital media usage is expected to drive the growth of the digital video advertising market in the future.Digital media are communication mediums that use different encoded machine-readable data formats.Digital media helps the digital video advertising market by promoting the different brands of companies, and the rise in the consumption of digital media across many platforms has opened up new possibilities. For instance, in 2021, according to the Internet Architecture Board, a US-based industry benchmark for the health of the digital advertising ecosystem, spending on digital video advertising increased by 49%in 2021 and is projected to rise by another 26%to $49.2 billion in 2022. Thus, increased usage of digital media is driving the growth of the digital video advertising market.

Developing innovative platforms is a key trend gaining popularity in the digital video advertising market. Major market players are: concentrating their efforts on creating innovative platforms to develop digital video advertising to reach out to more consumers. For instance, in July 2021, Huawei Technologies Co., Ltd., a China-based technology corporation, along with Wavemaker, a South Africa-based regional division media company, launched an innovative digital advertising platform to roll out HUAWEI Ads. The Huawei Digital Platform for digital transformation uses AI, video, big data, and security for data convergence, operational issues, and new business value.

In May 2020, Twitter, a US-based communications company that organises microblogging and social networking services, acquired CrossInstall for an undisclosed amount. This acquisition focused on proprietary creative offerings from a homegrown bidder, including playable and other interactive ad units. CrossInstall is a US-based mobile ad company operating in the digital video advertising market.

The countries covered in the digital video advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The digital video advertising market research report is one of a series of new reports from The Business Research Company that provides digital video advertising market statistics, including digital video advertising industry global market size, regional shares, competitors with a digital video advertising market share, detailed digital video advertising market segments, market trends and opportunities, and any further data you may need to thrive in the digital video advertising industry. This digital video advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.