PUBLISHER: The Business Research Company | PRODUCT CODE: 1927240
PUBLISHER: The Business Research Company | PRODUCT CODE: 1927240
Soft-Touch Polyurethane Coatings are innovative coatings crafted from polyurethane dispersion, available in solvent-based and water-based formulations. These coatings provide a velvety texture to surfaces while offering exceptional scratch, heat, and chemical resistance. Widely used across automotive, interior wood, aircraft interiors, and other applications, they elevate objects by delivering a premium feel and added protection against UV damage and scratches.
These coatings primarily come in two base types such as water-based and solvent-based. Water-based variants utilize water as their primary solvent, showcasing an eco-friendly approach. The Soft-Touch Polyurethane Coatings are available in 2K and UV versions, suitable for diverse applications including automotive, aerospace, electronics, furniture, packaging, and more.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs are influencing the soft touch polyurethane coatings market by increasing costs of imported resins, additives, curing agents, and coating formulation chemicals. Automotive and furniture manufacturers in Europe and North America are most affected due to reliance on imported specialty raw materials, while Asia-Pacific faces cost pressures in export-oriented coatings production. These tariffs are increasing coating system prices and impacting margins. However, they are also encouraging local resin production, development of water-based alternatives, and regional formulation capabilities.
The soft touch polyurethane coatings market research report is one of a series of new reports from The Business Research Company that provides soft touch polyurethane coatings market statistics, including soft touch polyurethane coatings industry global market size, regional shares, competitors with a soft touch polyurethane coatings market share, detailed soft touch polyurethane coatings market segments, market trends and opportunities, and any further data you may need to thrive in the soft touch polyurethane coatings industry. This soft touch polyurethane coatings market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The soft touch polyurethane coatings market size has grown strongly in recent years. It will grow from $11.43 billion in 2025 to $12.4 billion in 2026 at a compound annual growth rate (CAGR) of 8.5%. The growth in the historic period can be attributed to growth of automotive interior customization, expansion of furniture manufacturing, increasing demand for premium consumer goods finishes, availability of polyurethane dispersion technologies, rising interior renovation activities.
The soft touch polyurethane coatings market size is expected to see strong growth in the next few years. It will grow to $16.78 billion in 2030 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to growing adoption of sustainable coating formulations, rising demand from electric vehicle interiors, expansion of high-end furniture production, increasing use in electronic device casings, growing investments in advanced coating technologies. Major trends in the forecast period include increasing adoption of premium interior coatings, rising demand for scratch-resistant soft-touch surfaces, growing use in automotive interior applications, expansion of water-based polyurethane systems, enhanced focus on uv and heat resistance.
The expansion of the automotive industry is expected to drive the growth of the soft-touch polyurethane coatings market. Rapid urbanization and global automakers' expansion into emerging markets are key factors fueling industry growth. Strong government support has further enabled the sector to develop uniquely within the manufacturing landscape. This growth in the automotive industry encourages the soft-touch polyurethane coatings market to create advanced products that enhance customer experience. For example, in 2023, the Organisation Internationale des Constructeurs d'Automobiles (OICA), a France-based international association of automobile manufacturers, reported that global vehicle production reached 93,546,599 units, up from 85,016,728 units in 2022. Therefore, growth in the automotive sector is driving the soft-touch polyurethane coatings market.
Major companies in the soft-touch polyurethane coatings market are focusing on the development of innovative paint protection film solutions to enhance their competitiveness. Paint Protection Film (PPF) is a thermoplastic urethane film applied to a vehicle's exterior surfaces, serving as a protective layer against various elements such as stone chips, bug splatter, road debris, and contaminants like bird droppings. This strategy aims to offer comprehensive protection for automotive surfaces. In May 2023, Covestro AG, a prominent Germany-based chemicals company, introduced the Desmopan UP TPU series, emphasizing the concept of complete protection. This high-performance Thermoplastic Polyurethane (TPU) series is specifically engineered for paint protection films (PPF). The Desmopan UP TPU series is designed to provide durability, adaptability, and aesthetics for automotive surface coatings. Notable features of Desmopan UP include high UV durability, resistance to hydrolysis and chemicals, and high optical clarity. The TPU's properties contribute to long-lasting performance, weather resistance, and impact resistance, ensuring effective protection for automotive surfaces. Furthermore, Desmopan UP's versatility allows it to adapt to complex designs and surfaces of different vehicles with ease, providing a comprehensive solution for paint protection.
In February 2024, BASF, a Germany-based chemicals company, entered into a collaboration with INEOS Automotive. This partnership aims to develop sustainable refinishing solutions and advanced digital color matching technologies, further enhancing their collaboration to foster innovation within the automotive industry. INEOS Automotive is a UK-based company operating in the automotive sector.
Major companies operating in the soft touch polyurethane coatings market are PPG Industries Inc., Akzo Nobel N.V., BASF SE, Covestro AG, Axalta Coating Systems, The Sherwin-Williams Company, Kansai Paint Co., Ltd., Nippon Paint Holdings Co., Ltd., Jotun Group, Hempel A/S, Berger Paints India Limited, RPM International Inc., Allnex Group, Beckers Group, Asian Paints Limited, Masco Corporation, ICA Group, Teknos Group, Mankiewicz Gebr. & Co. (GmbH & Co. KG), Sika AG
Asia-Pacific was the largest region in the soft-touch polyurethane coatings market in 2025. The regions covered in the soft touch polyurethane coatings market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the soft touch polyurethane coatings market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The soft-touch polyurethane coatings market consists of sales of soft-touch polyurethane coatings that provide excellent scratch and stain resistance. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Soft Touch Polyurethane Coatings Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses soft touch polyurethane coatings market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for soft touch polyurethane coatings ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The soft touch polyurethane coatings market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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