Protein Powder Global Market Report 2023

“Protein Powder Global Market Report 2023 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on protein powder market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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• Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
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• Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
• Measure the impact of high global inflation on market growth.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
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Where is the largest and fastest growing market for protein powder? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The protein powder market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

• 1) By Type: Casein Protein; Whey Protein; Egg Protein; Soy Protein

• 2) By Flavor: Chocolate; Cookies And Cream; Vanilla; Strawberry; Other Flavors

• 3) By Sources: Plant Sources; Animal Sources

• 4) By Distribution Channel: Nutrition Stores; Supermarkets; Chemists; Online; Other Channels

• 5) By End Use: Dietary Supplements; Food and Beverages; Pharmaceuticals; Other Uses

• Companies Mentioned: Omega Protein Corporation; Amway Corp.; Abbott Laboratories; Glanbia Plc.; Herbalife International of America Inc.

• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

• Time series: Five years historic and ten years forecast.

• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

• Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

Major players in the protein powder market are Omega Protein Corporation, Amway Corp., Abbott Laboratories, Glanbia Plc., Herbalife International of America Inc., Vitaco Health Limited, ABH Pharma Inc., GSK Plc., Makers Nutrituion LLC, GNC Holdings LLC, Atlantic Multipower UK Limited, Melaleuca Inc., Dalblads Nutrition AB, BPI Sports LLC, MusclePharm Corporation, CytoSport Inc., and NOW Foods.

The global protein powder market is expected to grow from $23.62 billion in 2022 to $25.23 billion in 2023 at a compound annual growth rate (CAGR) of 6.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The protein powder market is expected to grow to $32.76 billion in 2027 at a CAGR of 6.7%.

The protein powder market consists of sales of collagen protein powder and whey hydrolysates. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Protein powder refers to dietary supplements that contain a high percentage of protein that is made from animal foods like milk and eggs or plant sources. They are used to build muscle and repair tissue.

North America was the largest region in the protein powder market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the protein powder market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The major types of protein powder are casein protein, whey protein, egg protein, and soy protein. Casein protein refers to a protein that is precipitated from skim milk by either acidifying it to make acid casein or by adding rennet to the milk to produce rennet casein. The major flavors include chocolate, cookies and cream, vanilla, strawberry, and others. The major sources include plant sources and animal sources. These are sold through several distribution channels, such as nutrition stores, supermarkets, chemists, online, and others, and are used for various end uses, such as dietary supplements, food and beverages, pharmaceuticals, and others.

A rising number of fitness enthusiasts is expected to propel the protein powder market going forward. Fitness enthusiasts are people who are committed to their physical well-being and who care about their food, viewing it as a vital component of their overall well-being. Fitness enthusiasts use protein powder to aid weight loss and help tone their muscles, thus, an increase in fitness enthusiasts will propel market growth. For instance, according to the 2022 IHRSA Health Club Consumer Report shared by the International Health, Racquet & Sportsclub Association, a US-based global community of health and fitness professionals, in 2022, more than 1 out of 5 Americans belonged to a health club or fitness studio, reaching 66.5 million consumers with a growth rate of 3.6%. Therefore, the rising number of fitness enthusiasts is driving the growth of the protein powder market.

Product innovations have emerged as a key trend gaining popularity in the protein powder market. Major companies operating in the protein powder market are focused on developing new innovative solutions to strengthen their position in the market. For instance, in July 2022, Dymatize Enterprises LLC, a US-based provider of a variety of nutritional and bodybuilding supplements, launched the Dymatize Complete Plant Protein, a new and unique vegan plant-based protein powder. It is uniquely designed with a complete amino acid profile and performance protein blend from five plant sources that support the muscles and help the body recover. It is a lactose-free powder that easily mixes in water or milk alternatives and offers 25 grams of complete protein with 160 calories.

In May 2021, Saputo, a Canada-based producer and distributor of dairy products and whey protein powders, acquired the Reedsburg facility of Wisconsin Specialty Protein LLC for an undisclosed amount. This acquisition will enable Saputo to expand and boost the value of its ingredient offerings in the USA and abroad. Wisconsin Specialty Protein LLC is a US-based manufacturer of organic cow, sheep, and goat whey protein products.

The countries covered in the protein powder market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The protein powder market research report is one of a series of new reports from The Business Research Company that provides protein powder market statistics, including protein powder industry global market size, regional shares, competitors with a protein powder market share, detailed protein powder market segments, market trends and opportunities, and any further data you may need to thrive in the protein powder industry. This protein powder market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.