Protein Powder Global Market Report 2024

Description

“Protein Powder Global Market Report 2024 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on protein powder market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Measure the impact of high global inflation on market growth.
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Where is the largest and fastest growing market for protein powder? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The protein powder market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

1) By Type: Casein Protein; Whey Protein; Egg Protein; Soy Protein
2) By Flavor: Chocolate; Cookies And Cream; Vanilla; Strawberry; Other Flavors
3) By Sources: Plant Sources; Animal Sources
4) By Distribution Channel: Nutrition Stores; Supermarkets; Chemists; Online; Other Channels
5) By End Use: Dietary Supplements; Food and Beverages; Pharmaceuticals; Other Uses
Companies Mentioned: NutraBio; Amway Corp.; Abbott Laboratories; Glanbia Plc.; Herbalife International of America Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

Protein powder refers to dietary supplements with a high concentration of protein derived from animal foods such as milk and eggs or plant sources. These supplements are commonly used for purposes such as building muscle and facilitating tissue repair.

The main types of protein powder include casein protein, whey protein, egg protein, and soy protein. Casein protein is obtained by precipitating it from skim milk, either through acidification to create acid casein or by adding rennet to produce rennet casein. These protein powders are available in various flavors, including chocolate, cookies and cream, vanilla, strawberry, and others. They can be sourced from both plant and animal sources. Protein powders are distributed through various channels such as nutrition stores, supermarkets, chemists, online platforms, and others. They find applications in dietary supplements, food and beverages, pharmaceuticals, and more.

The protein powder market research report is one of a series of new reports from The Business Research Company that provides protein powder market statistics, including protein powder industry global market size, regional shares, competitors with a protein powder market share, detailed protein powder market segments, market trends and opportunities, and any further data you may need to thrive in the protein powder industry. This protein powder market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The protein powder market size has grown strongly in recent years. It will grow from $25.19 billion in 2023 to $26.94 billion in 2024 at a compound annual growth rate (CAGR) of 7.0%. The growth observed in the historical period can be attributed to factors such as changing dietary habits, increased demand for sports nutrition, a rise in vegetarian and vegan diets, the evolution of the fitness industry, and the growth of e-commerce in the market for protein powders.

The protein powder market size is expected to see strong growth in the next few years. It will grow to $36.3 billion in 2028 at a compound annual growth rate (CAGR) of 7.7%. The anticipated growth in the forecast period can be attributed to factors such as increasing health consciousness, an aging population, rising disposable income, a trend towards customization and personalization in dietary choices, and the influence of digital health and fitness platforms. Major trends expected in the forecast period include the dominance of plant-based protein powders, the incorporation of functional ingredients, a focus on clean label and transparency in product labeling, increased emphasis on personalization and customization in product offerings, and considerations for cognitive and mental health in the formulation of protein powders.

The protein powder market is anticipated to experience growth, driven by an increasing number of fitness enthusiasts. These individuals prioritize their physical well-being and consider their diet as a crucial aspect of their overall health. Protein powder is utilized by fitness enthusiasts to aid in weight loss and muscle toning, making market growth directly correlated with the rise in this health-conscious demographic. According to the 2022 IHRSA Health Club Consumer Report from the International Health, Racquet & Sportsclub Association, over one-fifth of Americans were members of health clubs or fitness studios in 2022, totaling 66.5 million consumers and reflecting a growth rate of 3.6%. Thus, the expanding community of fitness enthusiasts is a key driver for the protein powder market.

The protein powder market is poised for growth due to the rapid expansion of e-commerce in the foreseeable future. E-commerce, involving online transactions between businesses and consumers, provides a dynamic platform for protein powder businesses to connect with their target audience. Consumers benefit from an informed and convenient purchasing experience. As of November 2023, the United States Census Bureau reported a 7.6% increase in e-commerce projections for the third quarter compared to the same period in 2022. E-commerce sales constituted 15.6% of total revenues during the third quarter of 2023. This robust growth in e-commerce significantly contributes to propelling the protein powder market forward.

Product innovation stands out as a prominent trend gaining traction in the protein powder market, with major companies prioritizing the development of innovative solutions to bolster their market standing. An example of this trend is seen in the launch of Dymatize Complete Plant Protein by Dymatize Enterprises LLC in July 2022. This vegan plant-based protein powder boasts a unique amino acid profile and a performance protein blend from five plant sources, supporting muscle health and recovery. With 25 grams of complete protein and 160 calories, this lactose-free powder caters to diverse dietary preferences.

Strategic partnerships have become a notable approach among major companies in the protein powder market, as they seek to offer customers collagen-boosting treatments inspired by traditional treats. In August 2021, Obvi LLC, a US-based collagen supplement provider, announced a partnership with Entenmann's to introduce a collaboration flavor-Entenmann's x Obvi Super Collagen Protein Powder | Chocolate Chip Cookie. This partnership not only opens new markets for both companies but also combines their strengths to reach a broader audience, merging the realms of health and taste. Entenmann's, a renowned US-based baked goods manufacturer, and Obvi capitalize on their respective expertise through this collaborative and innovative effort.

In May 2021, Saputo, a Canada-based producer and distributor of dairy products and whey protein powders, acquired the Reedsburg facility of Wisconsin Specialty Protein LLC for an undisclosed amount. This strategic acquisition positions Saputo to enhance the value of its ingredient offerings in the USA and globally. Wisconsin Specialty Protein LLC is a US-based manufacturer specializing in organic cow, sheep, and goat whey protein products.

Major companies operating in the protein powder market report are NutraBio, Amway Corp., Abbott Laboratories, Glanbia Plc., Herbalife International of America Inc., Vitaco Health Limited, ABH Pharma Inc., GSK Plc., Makers Nutrituion LLC, GNC Holdings LLC, Atlantic Multipower UK Limited, Melaleuca Inc., Dalblads Nutrition AB, BPI Sports LLC, MusclePharm Corporation, CytoSport Inc., NOW Foods, Hilmar Ingredients, Arla Foods Ingredients, ADM (Archer Daniels Midland Company), HF Series, Nature's Best, Kerry Group, NOW Foods, Isopure, Dymatize Nutrition, Omega Protein Corporation, Jarrow Formulas, Optimum Nutrition, Vega .

North America was the largest region in the protein powder market in 2023. Asia-Pacific is expected to be the fastest-growing region in the protein powder market report during the forecast period. The regions covered in the protein powder market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the protein powder market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The protein powder market consists of sales of collagen protein powder and whey hydrolysates. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Product Code: r11272

1. Executive Summary

2. Protein Powder Market Characteristics

3. Protein Powder Market Trends And Strategies

4. Protein Powder Market - Macro Economic Scenario

4.1. Impact Of High Inflation On the Market
4.2. Ukraine-Russia War Impact On the Market
4.3. COVID-19 Impact On the Market

5. Global Protein Powder Market Size and Growth

5.1. Global Protein Powder Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Protein Powder Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Protein Powder Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Protein Powder Market Segmentation

6.1. Global Protein Powder Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Casein Protein
Whey Protein
Egg Protein
Soy Protein
6.2. Global Protein Powder Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Chocolate
Cookies And Cream
Vanilla
Strawberry
Other Flavors
6.3. Global Protein Powder Market, Segmentation By Sources, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Plant Sources
Animal Sources
6.4. Global Protein Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Nutrition Stores
Supermarkets
Chemists
Online
Other Channels
6.5. Global Protein Powder Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Dietary Supplements
Food and Beverages
Pharmaceuticals
Other Uses

7. Protein Powder Market Regional And Country Analysis

7.1. Global Protein Powder Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Protein Powder Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Protein Powder Market

8.1. Asia-Pacific Protein Powder Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Protein Powder Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Protein Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Protein Powder Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Protein Powder Market

9.1. China Protein Powder Market Overview
9.2. China Protein Powder Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Protein Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Protein Powder Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Protein Powder Market

10.1. India Protein Powder Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Protein Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Protein Powder Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Protein Powder Market

11.1. Japan Protein Powder Market Overview
11.2. Japan Protein Powder Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Protein Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Protein Powder Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Protein Powder Market

12.1. Australia Protein Powder Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Protein Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Protein Powder Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Protein Powder Market

13.1. Indonesia Protein Powder Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Protein Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Protein Powder Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Protein Powder Market

14.1. South Korea Protein Powder Market Overview
14.2. South Korea Protein Powder Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Protein Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Protein Powder Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Protein Powder Market

15.1. Western Europe Protein Powder Market Overview
15.2. Western Europe Protein Powder Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Protein Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Protein Powder Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Protein Powder Market

16.1. UK Protein Powder Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Protein Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Protein Powder Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Protein Powder Market

17.1. Germany Protein Powder Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Protein Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Protein Powder Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Protein Powder Market

18.1. France Protein Powder Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Protein Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Protein Powder Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Protein Powder Market

19.1. Italy Protein Powder Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Protein Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Protein Powder Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Protein Powder Market

20.1. Spain Protein Powder Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Protein Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Protein Powder Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Protein Powder Market

21.1. Eastern Europe Protein Powder Market Overview
21.2. Eastern Europe Protein Powder Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Protein Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Protein Powder Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Protein Powder Market

22.1. Russia Protein Powder Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Protein Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Protein Powder Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Protein Powder Market

23.1. North America Protein Powder Market Overview
23.2. North America Protein Powder Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Protein Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Protein Powder Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Protein Powder Market

24.1. USA Protein Powder Market Overview
24.2. USA Protein Powder Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Protein Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Protein Powder Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Protein Powder Market

25.1. Canada Protein Powder Market Overview
25.2. Canada Protein Powder Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Protein Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Protein Powder Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Protein Powder Market

26.1. South America Protein Powder Market Overview
26.2. South America Protein Powder Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Protein Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Protein Powder Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Protein Powder Market

27.1. Brazil Protein Powder Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Protein Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Protein Powder Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Protein Powder Market

28.1. Middle East Protein Powder Market Overview
28.2. Middle East Protein Powder Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Protein Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Protein Powder Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Protein Powder Market

29.1. Africa Protein Powder Market Overview
29.2. Africa Protein Powder Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Protein Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Protein Powder Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Protein Powder Market Competitive Landscape And Company Profiles

30.1. Protein Powder Market Competitive Landscape
30.2. Protein Powder Market Company Profiles
- 30.2.1. NutraBio
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Amway Corp.
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Abbott Laboratories
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Glanbia Plc.
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. Herbalife International of America Inc.
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Global Protein Powder Market Competitive Benchmarking

32. Global Protein Powder Market Competitive Dashboard

33. Key Mergers And Acquisitions In The Protein Powder Market

34. Protein Powder Market Future Outlook and Potential Analysis

34.1 Protein Powder Market In 2028 - Countries Offering Most New Opportunities
34.2 Protein Powder Market In 2028 - Segments Offering Most New Opportunities
34.3 Protein Powder Market In 2028 - Growth Strategies
- 34.3.1 Market Trend Based Strategies
- 34.3.2 Competitor Strategies

35. Appendix

35.1. Abbreviations
35.2. Currencies
35.3. Historic And Forecast Inflation Rates
35.4. Research Inquiries
35.5. The Business Research Company
35.6. Copyright And Disclaimer