Product Analytics Global Market Report 2024

Description

“Product Analytics Global Market Report 2024 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on product analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
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Measure the impact of high global inflation on market growth.
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Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for product analytics? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The product analytics market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

1) By Components: Solutions; Services
2) By Mode: Tracking Data; Analyzing Data
3) By Organization Size: Large Enterprises; Small And Medium Sized Enterprises
4) By Deployment Mode: Cloud; On-Premises
5) By End-Use: Automotive; Retail And Consumer Goods; Food And Beverage Manufacturing; Machinery And Industrial Equipment Manufacturing; Healthcare And Pharmaceuticals; Energy And Utilities
Companies Mentioned: Google LLC; International Business Machines Corporation; Oracle Corporation; Adobe Inc; Salesforce Inc
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

Product analytics involves a set of activities, including tracking, analyzing, and visualizing user experiences to evaluate client interactions with products and services. This allows product managers and teams to optimize product features based on user data and feedback, aligning customer activity with long-term value. Product analytics are instrumental in tracking and analyzing consumer or client behavioral engagement data, enabling organizations to enhance their products or services.

The main components of product analytics include both solutions and services. Services, in this context, refer to non-physical, intangible aspects of the economy compared to goods, which are tangible and can be touched or handled. The primary mode in product analytics is data tracking and analysis, with deployment options available in the cloud or on-premises. Organizations utilizing product analytics are categorized into two types such as large enterprises and small and medium-sized enterprises. Various end-users involved in product analytics span industries such as automotive, retail and consumer goods, food and beverage manufacturing, machinery and industrial equipment manufacturing, healthcare and pharmaceuticals, as well as energy and utilities.

The product analytics market research report is one of a series of new reports from The Business Research Company that provides product analytics market statistics, including product analytics industry global market size, regional shares, competitors with a product analytics market share, detailed product analytics market segments, market trends and opportunities, and any further data you may need to thrive in the product analytics industry. This product analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The product analytics market size has grown rapidly in recent years. It will grow from $10. 66 billion in 2023 to $12. 72 billion in 2024 at a compound annual growth rate (CAGR) of 19. 3%. The growth observed in the historical period can be attributed to the increasing emphasis on data-driven decision-making, the surge of e-commerce and digital products, heightened competition in the market, advancements in data collection technologies, and the growing demand for insights into user behavior.

The product analytics market size is expected to see exponential growth in the next few years. It will grow to $27. 43 billion in 2028 at a compound annual growth rate (CAGR) of 21. 2%. The anticipated growth in the forecast period can be attributed to the expansion of personalized and contextual analytics, the increasing prominence of IoT and connected devices analytics, a focus on predictive product analytics, and enhanced collaboration between product and data teams. Major trends expected in the forecast period include real-time product analytics, cross-platform analytics integration, the adoption of A/B testing and experimentation, mobile app analytics for user engagement, and a shift towards privacy-focused analytics solutions.

The anticipated growth in the product analytics market is closely linked to the increasing adoption of product analytics tools by eCommerce companies. E-commerce companies, involved in online buying and selling through smart devices and the internet, utilize product analytics, also known as e-commerce analytics, to enhance their business operations. These tools offer various benefits, including optimizing product pricing, improving customer engagement, providing personalized shopping experiences, refining marketing strategies, and more. For example, in 2022, a survey conducted by FlexJobs' Career Pulse, a US-based provider of platforms for the freelance community, indicated that 97% of 4,000 respondents expressed a preference for full-time remote work or a hybrid work arrangement. This widespread adoption of product analytics tools by eCommerce companies is a significant driver of the product analytics market's growth.

The rise of artificial intelligence (AI) is expected to play a crucial role in propelling the growth of the product analytics market. AI, simulating human intelligence in machines, empowers products and services by analyzing user data and feedback to enhance performance and user satisfaction. According to the International Trade Administration in 2022, the AI market in the UK exceeds $21 billion, with projections indicating substantial growth, contributing around $1 trillion to the UK economy by 2035. The pervasive influence of artificial intelligence is a driving force behind the expansion of the product analytics market.

Product innovation emerges as a prominent trend in the product analytics market, with major companies focusing on research and development to introduce innovative solutions and strengthen their market positions. In May 2022, Amplitude Inc., a US-based provider of behavior-tracking software, introduced Amplitude CDP, the industry's first insights-driven customer data platform. This platform integrates product analytics to accelerate time-to-insights without the need for third-party analytics services, contributing to better audience discovery.

Major companies in the product analytics market are developing advanced analytics suites to provide marketers with powerful and user-friendly tools. Act-On Advanced Analytics, launched by Act-On Software in October 2023, is a suite powered by AI, offering customizable reporting, natural language querying, and AI-driven insights. This suite allows marketers to perform deep-dive analytics and custom reporting without reliance on IT or data analysts, fostering closer alignment between marketing and sales through shared reports and alerts, ultimately enhancing revenue analysis and insights.

In June 2023, ThoughtSpot, a US-based data analytics and business intelligence company specializing in search-driven analytics, acquired Mode Analytics for an undisclosed amount. This acquisition aims to enhance ThoughtSpot's generative AI applications, expand its customer base, and increase annual recurring revenue. Mode Analytics, a US-based data analytics and business intelligence company, provides a collaborative platform for data analysis and reporting.

Major companies operating in the in the product analytics market report are Google LLC, International Business Machines Corporation, Oracle Corporation, Adobe Inc, Salesforce Inc, Mixpanel Inc., Amplitude Inc., Heap Inc., Pendo Inc., Optimizely., Hotjar Ltd., Crazy Egg Inc., Freshworks Inc., FullStory Inc., Quantcast Corporation, Gainsight Inc., MoEngage Inc., Appsee Ltd., Smartlook, Inspectlet Inc., WalkMe Ltd., UserTesting Inc., Plytix Inc., RJMetrics, UserLeap Inc., Matterport Inc., GoSquared Ltd., Snowplow Analytics Ltd., SessionCam Ltd., Full Circle Insights Inc., ContentSquare, Appcues Inc.

North America was the largest region in the product analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the product analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the product analytics market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The product analytics market consists of revenues earned by entities by providing trend analysis, attribution analysis, and cohort analysis. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Product Code: r10536

1. Executive Summary

2. Product Analytics Market Characteristics

3. Product Analytics Market Trends And Strategies

4. Product Analytics Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Product Analytics Market Size and Growth

5.1. Global Product Analytics Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Product Analytics Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Product Analytics Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Product Analytics Market Segmentation

6.1. Global Product Analytics Market, Segmentation By Components, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Solutions
Services
6.2. Global Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Tracking Data
Analyzing Data
6.3. Global Product Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Large Enterprises
Small And Medium Sized Enterprises
6. 4. Global Product Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Cloud
On-Premises
6. 5. Global Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Automotive
Retail And Consumer Goods
Food And Beverage Manufacturing
Machinery And Industrial Equipment Manufacturing
Healthcare And Pharmaceuticals
Energy And Utilities

7. Product Analytics Market Regional And Country Analysis

7.1. Global Product Analytics Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Product Analytics Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Product Analytics Market

8.1. Asia-Pacific Product Analytics Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Product Analytics Market, Segmentation By Components, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8. 4. Asia-Pacific Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Product Analytics Market

9.1. China Product Analytics Market Overview
9.2. China Product Analytics Market, Segmentation By Components, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9. 4. China Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Product Analytics Market

10.1. India Product Analytics Market, Segmentation By Components, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Product Analytics Market

11.1. Japan Product Analytics Market, Segmentation By Components, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.2. Japan Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Product Analytics Market

12.1. Australia Product Analytics Market, Segmentation By Components, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Product Analytics Market

13.1. Indonesia Product Analytics Market, Segmentation By Components, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Product Analytics Market

14.1. South Korea Product Analytics Market, Segmentation By Components, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.2. South Korea Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Product Analytics Market

15.1. Western Europe Product Analytics Market Overview
15.2. Western Europe Product Analytics Market, Segmentation By Components, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15. 4. Western Europe Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Product Analytics Market

16.1. UK Product Analytics Market, Segmentation By Components, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Product Analytics Market

17.1. Germany Product Analytics Market, Segmentation By Components, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Product Analytics Market

18. 5. France Product Analytics Market, Segmentation By Components, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. 6. France Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. 7. France Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Product Analytics Market

19. 9. Italy Product Analytics Market, Segmentation By Components, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.10. Italy Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.11. Italy Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Product Analytics Market

20.13. Spain Product Analytics Market, Segmentation By Components, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.14. Spain Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.15. Spain Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Product Analytics Market

21.1. Eastern Europe Product Analytics Market Overview
21.2. Eastern Europe Product Analytics Market, Segmentation By Components, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21. 4. Eastern Europe Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Product Analytics Market

22.1. Russia Product Analytics Market, Segmentation By Components, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Product Analytics Market

23.1. North America Product Analytics Market Overview
23.2. North America Product Analytics Market, Segmentation By Components, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23. 4. North America Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Product Analytics Market

24.1. USA Product Analytics Market Overview
24.2. USA Product Analytics Market, Segmentation By Components, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24. 4. USA Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Product Analytics Market

25.1. Canada Product Analytics Market Overview
25.2. Canada Product Analytics Market, Segmentation By Components, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25. 4. Canada Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Product Analytics Market

26.1. South America Product Analytics Market Overview
26.2. South America Product Analytics Market, Segmentation By Components, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26. 4. South America Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Product Analytics Market

27.1. Brazil Product Analytics Market, Segmentation By Components, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Product Analytics Market

28.1. Middle East Product Analytics Market Overview
28.2. Middle East Product Analytics Market, Segmentation By Components, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28. 4. Middle East Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Product Analytics Market

29.1. Africa Product Analytics Market Overview
29.2. Africa Product Analytics Market, Segmentation By Components, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29. 4. Africa Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Product Analytics Market Competitive Landscape And Company Profiles

30.1. Product Analytics Market Competitive Landscape
30.2. Product Analytics Market Company Profiles
- 30.2.1. Google LLC
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1. 4. Financial Performance
- 30.2.2. International Business Machines Corporation
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2. 4. Financial Performance
- 30.2.3. Oracle Corporation
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3. 4. Financial Performance
- 30.2. 4. Adobe Inc
  - 30.2. 4.1. Overview
  - 30.2. 4.2. Products and Services
  - 30.2. 4.3. Strategy
  - 30.2. 4. 4. Financial Performance
- 30.2. 5. Salesforce Inc
  - 30.2. 5.1. Overview
  - 30.2. 5.2. Products and Services
  - 30.2. 5.3. Strategy
  - 30.2. 5. 4. Financial Performance

31. Global Product Analytics Market Competitive Benchmarking

32. Global Product Analytics Market Competitive Dashboard

33. Key Mergers And Acquisitions In The Product Analytics Market

34. Product Analytics Market Future Outlook and Potential Analysis

34.1 Product Analytics Market In 2028 - Countries Offering Most New Opportunities
34.2 Product Analytics Market In 2028 - Segments Offering Most New Opportunities
34. 3 Product Analytics Market In 2028 - Growth Strategies
- 34.3.1 Market Trend Based Strategies
- 34.3.2 Competitor Strategies

35. Appendix

35.1. Abbreviations
35.2. Currencies
35.3. Historic And Forecast Inflation Rates
35. 4. Research Inquiries
35. 5. The Business Research Company
35. 6. Copyright And Disclaimer