In-App Advertising Global Market Report 2024

Description

“In-App Advertising Global Market Report 2024 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on in-app advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for in-app advertising? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The in-app advertising market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

1) By Type: Banner Ads; Interstitial Ads; Rich Media Ads; Video Ads; Native Ads
2) By Platform: IOS; Android
3) By Application: Online Shopping; Messaging; Entertainment; Gaming And Ticketing
Companies Mentioned: Amobee Inc.; Apple Inc.; BYYD Inc.; Chartboost; Meta Platforms Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

In-app advertising involves the utilization of mobile applications by companies to showcase their advertisements. These advertisements are seamlessly incorporated into the app and are accessible to all its users. The objective is to captivate users through animations and interactive features.

The primary categories of in-app advertising encompass banner ads, interstitial ads, rich media ads, video ads, and native ads. Banner ads, for instance, appear as small rectangles at the top or bottom of the mobile screen. Various platforms such as iOS and Android facilitate these ads, catering to online shopping, messaging, entertainment, gaming, and ticketing.

The in-app advertising market research report is one of a series of new reports from The Business Research Company that provides in-app advertising market statistics, including in-app advertising industry global market size, regional shares, competitors with an in-app advertising market share, detailed in-app advertising market segments, market trends and opportunities, and any further data you may need to thrive in the in-app advertising industry. This in-app advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The in-app advertising market size has grown exponentially in recent years. It will grow from $120.95 billion in 2023 to $146.24 billion in 2024 at a compound annual growth rate (CAGR) of 20.9%. The expansion observed during the historical period can be ascribed to the surge in mobile devices, changes in user behavior, increased monetization prospects for app developers, the evolution of app stores, and the burgeoning growth of app ecosystems.

The in-app advertising market size is expected to see exponential growth in the next few years. It will grow to $305.09 billion in 2028 at a compound annual growth rate (CAGR) of 20.2%. The anticipated growth in the forecast period can be linked to the global expansion of the app market, efforts to mitigate ad fraud, enhancements in user experience, the emergence of new app categories, and the utilization of data-driven targeting and analytics. Key trends expected during this period encompass the dominance of mobile, evolving app monetization strategies, the prevalence of programmatic advertising, advancements in ad formats and creativity, and the increasing importance of data analytics and targeting.

The forward momentum of the in-app advertising market is attributed to the increasing adoption of smartphones and tablets. Smartphones, multifunctional mobile devices extending beyond conventional calls and texts, along with tablets featuring larger touchscreen interfaces, contribute to the proliferation of mobile applications hosting in-app advertisements. Ad publishers leverage in-app mobile advertising to create highly targeted and personalized ads, enhancing the probability of audience engagement. According to the International Data Corporation's Worldwide Quarterly Mobile Phone Tracker report, global smartphone shipments reached 1.38 billion in 2021, marking a 7.7% increase. The upward trajectory was anticipated to persist in 2022, with total shipments expected to reach 1.43 billion, underscoring the driving force of increased smartphone and tablet usage in the in-app advertising market.

The burgeoning e-commerce industry is set to propel the growth of the in-app advertising market. E-commerce, involving online transactions of goods and services, provides an ideal environment for targeted advertising within mobile applications. The industry's rapid expansion facilitates seamless integration of in-app advertising, offering opportunities for targeted promotions and direct purchases within users' shopping experiences. According to a report from the International Trade Administration, it is anticipated that e-commerce for consumer goods will constitute approximately 22% of global retail sales by 2024, with an average annual growth rate exceeding 1%. The report also forecasts an 8% consistent increase in global retail e-commerce sales through 2024, emphasizing the pivotal role of the growing e-commerce sector in driving the in-app advertising market.

Technological advancements emerge as a prominent trend in the in-app advertising market, with major companies introducing innovative platforms and advanced technologies to maintain their market positions. In November 2021, Pixalate, a US-based fraud-protection company, launched the industry's first ad fraud supply path optimization (SPO) technology. This addition to Pixalate's analytics platform empowers customers to select higher-quality paths for delivering ads across various platforms, providing insights and enabling the detection of low-quality inventory resources.

Major players in the in-app advertising market are adopting a strategic partnership approach to enhance the security and authenticity of mobile in-app advertising. In August 2021, HUMAN Security Inc., a US-based cybersecurity company, partnered with InMobi, a Singapore-based mobile advertising technology company. As one of the largest mobile in-app exchanges globally, InMobi's collaboration with HUMAN, implementing MediaGuard across its entire inventory, underscores its commitment to protecting mobile advertisers from fraud. The partnership ensures protection against various forms of SIVT, including background ad activity, concealed ads, app misrepresentation, and measurement manipulation. This commitment extends to providing continuous fraud filtering and measurement across the platform, covering 100% of available inventory on the InMobi Exchange.

In January 2022, ironSource Ltd., an Israel-based business platform for the app economy, acquired Tapjoy, Inc., a US-based mobile advertising and app monetization company, aiming to enhance the ironSource platform for mobile app and game developers through synergies in various areas.

Major companies operating in the in-app advertising market report are Amobee Inc., Apple Inc., BYYD Inc., Chartboost, Meta Platforms Inc., Flurry, Google AdMob, InMobi Pte Ltd., MoPub Inc., America Online Inc., Tapjoy Inc., Tune Group Sdn Bhd, Glispa GmbH, Microsoft Corporation, Zoomd Technologies Ltd., AdColony, Amazon.com Inc., AppLovin, Appodeal, Epom Apps, Fyber, IronSource, Media.net, StartApp, Unity Technologies, Yahoo Advertising, Audience Network, Inneractive, Liftoff, Mintegral .

North America was the largest region in the in-app advertising market in 2023. Asia-Pacific is expected to be the fastest-growing region in the in-app advertising market share during the forecast period. The regions covered in the in-app advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the in-app advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The in-app advertising market includes revenues earned by entities by providing playable ads, rewarded ads, and cross-promotional ads services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Product Code: r11050

1. Executive Summary

2. In-App Advertising Market Characteristics

3. In-App Advertising Market Trends And Strategies

4. In-App Advertising Market - Macro Economic Scenario

4.1. Impact Of High Inflation On the Market
4.2. Ukraine-Russia War Impact On the Market
4.3. COVID-19 Impact On the Market

5. Global In-App Advertising Market Size and Growth

5.1. Global In-App Advertising Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global In-App Advertising Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global In-App Advertising Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. In-App Advertising Market Segmentation

6.1. Global In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Banner Ads
Interstitial Ads
Rich Media Ads
Video Ads
Native Ads
6.2. Global In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
IOS
Android
6.3. Global In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Online Shopping
Messaging
Entertainment
Gaming And Ticketing

7. In-App Advertising Market Regional And Country Analysis

7.1. Global In-App Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global In-App Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific In-App Advertising Market

8.1. Asia-Pacific In-App Advertising Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China In-App Advertising Market

9.1. China In-App Advertising Market Overview
9.2. China In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India In-App Advertising Market

10.1. India In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan In-App Advertising Market

11.1. Japan In-App Advertising Market Overview
11.2. Japan In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia In-App Advertising Market

12.1. Australia In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia In-App Advertising Market

13.1. Indonesia In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea In-App Advertising Market

14.1. South Korea In-App Advertising Market Overview
14.2. South Korea In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe In-App Advertising Market

15.1. Western Europe In-App Advertising Market Overview
15.2. Western Europe In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK In-App Advertising Market

16.1. UK In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany In-App Advertising Market

17.1. Germany In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France In-App Advertising Market

18.1. France In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy In-App Advertising Market

19.1. Italy In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain In-App Advertising Market

20.1. Spain In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe In-App Advertising Market

21.1. Eastern Europe In-App Advertising Market Overview
21.2. Eastern Europe In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia In-App Advertising Market

22.1. Russia In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America In-App Advertising Market

23.1. North America In-App Advertising Market Overview
23.2. North America In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA In-App Advertising Market

24.1. USA In-App Advertising Market Overview
24.2. USA In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada In-App Advertising Market

25.1. Canada In-App Advertising Market Overview
25.2. Canada In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America In-App Advertising Market

26.1. South America In-App Advertising Market Overview
26.2. South America In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil In-App Advertising Market

27.1. Brazil In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East In-App Advertising Market

28.1. Middle East In-App Advertising Market Overview
28.2. Middle East In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa In-App Advertising Market

29.1. Africa In-App Advertising Market Overview
29.2. Africa In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. In-App Advertising Market Competitive Landscape And Company Profiles

30.1. In-App Advertising Market Competitive Landscape
30.2. In-App Advertising Market Company Profiles
- 30.2.1. Amobee Inc.
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Apple Inc.
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. BYYD Inc.
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Chartboost
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. Meta Platforms Inc
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Global In-App Advertising Market Competitive Benchmarking

32. Global In-App Advertising Market Competitive Dashboard

33. Key Mergers And Acquisitions In The In-App Advertising Market

34. In-App Advertising Market Future Outlook and Potential Analysis

34.1 In-App Advertising Market In 2028 - Countries Offering Most New Opportunities
34.2 In-App Advertising Market In 2028 - Segments Offering Most New Opportunities
34.3 In-App Advertising Market In 2028 - Growth Strategies
- 34.3.1 Market Trend Based Strategies
- 34.3.2 Competitor Strategies

35. Appendix

35.1. Abbreviations
35.2. Currencies
35.3. Historic And Forecast Inflation Rates
35.4. Research Inquiries
35.5. The Business Research Company
35.6. Copyright And Disclaimer