In-Game Advertising Global Market Report 2024

Description

“In-Game Advertising Global Market Report 2024 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on in-game advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for in-game advertising? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The in-game advertising market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

1) By Type: Static Ads; Dynamic Ads; Advergaming
2) By Platform: Mobile; Computing; Console
3) By Applications: Online; Standalone
Companies Mentioned: Anzu Virtual Reality Ltd; Electronic Arts Inc.; MediaSpike Inc.; ironSource Ltd; Motive Interactive Inc
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

In-game advertising is a monetization technique employed by game makers to boost game sales by presenting mobile game advertisements to their consumers. Game producers generate revenue through ads and reward their customers.

The primary types of in-game advertising include static ads, dynamic ads, and advergaming. Static ads involve advertising that remains unchanged for a specific individual and is designed for general promotions. Advertisers use static ads to reach a broad audience and enhance awareness of their business by enabling players to interact with the advertisements. The major platforms utilized for displaying online and standalone advertising are mobile, computing, and console.

The in-game advertising market research report is one of a series of new reports from The Business Research Company that provides in-game advertising market statistics, including in-game advertising industry global market size, regional shares, competitors with an in-game advertising market share, detailed in-game advertising market segments, market trends and opportunities, and any further data you may need to thrive in the in-game advertising industry. This in-game advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The in-game advertising market size has grown rapidly in recent years. It will grow from $8.84 billion in 2023 to $9.89 billion in 2024 at a compound annual growth rate (CAGR) of 11.9%. The growth observed in the historical period can be attributed to the development of gaming platforms, the acceptance of in-game advertising, the incorporation of targeted advertising capabilities, the availability of measurement and analytics tools, and the implementation of dynamic in-game ad insertion (IGAI).

The in-game advertising market size is expected to see rapid growth in the next few years. It will grow to $15.92 billion in 2028 at a compound annual growth rate (CAGR) of 12.6%. The anticipated growth in the forecast period can be attributed to the utilization of data analytics and measurement tools, the overall development of the global gaming industry, innovation in ad formats, the increasing popularity of mobile gaming, and heightened investment in the gaming sector. Major trends expected in the forecast period include monetization strategies for game developers, the adoption of interactive and engaging ad formats, the prominence of e-sports and live events, brand partnerships and sponsorships, and a rise in the gaming audience.

The anticipated growth in the number of smartphone users is poised to drive the expansion of the in-game advertising market. Smartphones, which encompass cellular phones with built-in computers, operating systems, web browsing, and software application support, are integral to in-game advertising strategies. Advertisers and marketers utilize smartphones to execute mobile-centric marketing campaigns, targeting a broader audience and generating significant revenue. According to the International Telecommunication Union, as of November 2022, 73% of individuals aged 10 and above had access to smartphones, representing a 7% increase compared to the proportion of the general population with internet connectivity. Consequently, the surge in smartphone users is a key driver of growth in the in-game advertising market.

The increasing number of gamers is expected to further propel the growth of the in-game advertising market. The term 'gamer' refers to individuals engaging in various forms of electronic gaming, spanning from casual smartphone games to immersive console and PC gaming experiences. The expanding gamer community presents lucrative opportunities for in-game advertising, with advertisers leveraging this growing audience to implement innovative and engaging promotional strategies. According to the Australia Plays 2023 report by the Interactive Games and Entertainment Association, 81% of Australians are currently involved in video games, marking a 14% increase from the Digital Australia 2022 report two years prior. Hence, the rising number of gamers serves as a driving force for the in-game advertising market.

Innovation in product offerings has become a prominent trend in the in-game advertising market, with major companies focusing on developing cutting-edge solutions to enhance their market positions. For instance, InMobi Pte. Ltd., an India-based technology company specializing in in-game advertising, introduced in-game advertising on the InMobi exchange in April 2021. This unique offering allows companies to target premium mobile consumers with advertisements seamlessly integrated into the gaming environment, resembling digital promotional boards within in-game sports stadiums, esports arenas, or the popular casual and hypercasual gaming sector.

Strategic partnerships are a key approach adopted by major players in the in-game advertising market, facilitating the placement of ads in prominent gaming titles. In August 2023, Anzu.io, an Israel-based in-game advertising platform, announced a partnership with Gameloft SE, a France-based mobile games company. This collaboration integrates Anzu's non-intrusive in-game ad placements into Gameloft's open-world action-adventure game Gangstar Vegas, ensuring ads appear naturally throughout the virtual city, resembling real-life advertising placements on buildings, bus stops, and roadside billboards. Advertisers partnering with Anzu can target a highly engaged and diverse player base across the iOS and Android versions of the game.

In August 2021, Azerion, a Netherlands-based developer and publisher of gaming and video content, acquired Keymobile for an undisclosed amount. This strategic acquisition aims to strengthen Azerion's portfolio in ad tech solutions, enhancing its competitiveness in the mobile advertising sector. Keymobile, based in Sweden, operates in the in-game advertising market.

Major companies operating in the in-game advertising market report are Anzu Virtual Reality Ltd, Electronic Arts Inc., MediaSpike Inc., ironSource Ltd, Motive Interactive Inc, Playwire LLC, RapidFire Inc., WPP Plc., Activision Blizzard Media Ltd, Blizzard Entertainment Inc, AdInMo Ltd, Flurry Inc., Bidstack Ltd, HotPlay Co. Ltd, Double Fusion Limited, Giftgaming Ltd, Adscape International LLC, Admix Foods Private Limited, Adverty AB, Azerion Group N.V., GameInfluencer, Gameloft S. A., Google Inc., mKhoj Solutions Private Limited, Kargo Global Ltd, Kool Things, Tracxn Technologies Private Limited, LoopMe Ltd., MobileFuse LLC, Nativex LLC

North America was the largest region in the in-game advertising market share in 2023. The regions covered in the in-game advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the in-game advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The in-game advertising market includes revenues earned by entities by providing services such as interstitial ads, native banners, contextual ads, and rewarded ads to generate more mobile games and revenue by enhancing user experience. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Product Code: r11069

1. Executive Summary

2. In-Game Advertising Market Characteristics

3. In-Game Advertising Market Trends And Strategies

4. In-Game Advertising Market - Macro Economic Scenario

4.1. Impact Of High Inflation On the Market
4.2. Ukraine-Russia War Impact On the Market
4.3. COVID-19 Impact On the Market

5. Global In-Game Advertising Market Size and Growth

5.1. Global In-Game Advertising Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global In-Game Advertising Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global In-Game Advertising Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. In-Game Advertising Market Segmentation

6.1. Global In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Static Ads
Dynamic Ads
Advergaming
6.2. Global In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Mobile
Computing
Console
6.3. Global In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Online
Standalone

7. In-Game Advertising Market Regional And Country Analysis

7.1. Global In-Game Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global In-Game Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific In-Game Advertising Market

8.1. Asia-Pacific In-Game Advertising Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China In-Game Advertising Market

9.1. China In-Game Advertising Market Overview
9.2. China In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India In-Game Advertising Market

10.1. India In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan In-Game Advertising Market

11.1. Japan In-Game Advertising Market Overview
11.2. Japan In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia In-Game Advertising Market

12.1. Australia In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia In-Game Advertising Market

13.1. Indonesia In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea In-Game Advertising Market

14.1. South Korea In-Game Advertising Market Overview
14.2. South Korea In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe In-Game Advertising Market

15.1. Western Europe In-Game Advertising Market Overview
15.2. Western Europe In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK In-Game Advertising Market

16.1. UK In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany In-Game Advertising Market

17.1. Germany In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France In-Game Advertising Market

18.1. France In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy In-Game Advertising Market

19.1. Italy In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain In-Game Advertising Market

20.1. Spain In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe In-Game Advertising Market

21.1. Eastern Europe In-Game Advertising Market Overview
21.2. Eastern Europe In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia In-Game Advertising Market

22.1. Russia In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America In-Game Advertising Market

23.1. North America In-Game Advertising Market Overview
23.2. North America In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA In-Game Advertising Market

24.1. USA In-Game Advertising Market Overview
24.2. USA In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada In-Game Advertising Market

25.1. Canada In-Game Advertising Market Overview
25.2. Canada In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America In-Game Advertising Market

26.1. South America In-Game Advertising Market Overview
26.2. South America In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil In-Game Advertising Market

27.1. Brazil In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East In-Game Advertising Market

28.1. Middle East In-Game Advertising Market Overview
28.2. Middle East In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa In-Game Advertising Market

29.1. Africa In-Game Advertising Market Overview
29.2. Africa In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. In-Game Advertising Market Competitive Landscape And Company Profiles

30.1. In-Game Advertising Market Competitive Landscape
30.2. In-Game Advertising Market Company Profiles
- 30.2.1. Anzu Virtual Reality Ltd
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Electronic Arts Inc.
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. MediaSpike Inc.
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. ironSource Ltd
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. Motive Interactive Inc
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Global In-Game Advertising Market Competitive Benchmarking

32. Global In-Game Advertising Market Competitive Dashboard

33. Key Mergers And Acquisitions In The In-Game Advertising Market

34. In-Game Advertising Market Future Outlook and Potential Analysis

34.1 In-Game Advertising Market In 2028 - Countries Offering Most New Opportunities
34.2 In-Game Advertising Market In 2028 - Segments Offering Most New Opportunities
34.3 In-Game Advertising Market In 2028 - Growth Strategies
- 34.3.1 Market Trend Based Strategies
- 34.3.2 Competitor Strategies

35. Appendix

35.1. Abbreviations
35.2. Currencies
35.3. Historic And Forecast Inflation Rates
35.4. Research Inquiries
35.5. The Business Research Company
35.6. Copyright And Disclaimer