Pay TV Global Market Report 2024

Description

“Pay TV Global Market Report 2024 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on pay TV market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
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Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for pay TV? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The pay TV market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

1) By Type: Postpaid; Prepaid
2) By Technology: Cable TV; Satellite TV; Internet Protocol TV (IPTV)
3) By Application: Residential; Commercial
Companies Mentioned: Bharti Airtel Limited; DirecTV LLC; Foxtel; Dish TV; Comcast Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

Pay TV, often referred to as pay television or subscription television, involves the monetization of audiovisual content broadcast on television. This service is typically accessed through cable, satellite, or internet protocol (IP) TV, where viewers subscribe to packaged content and lease a dedicated coaxial cable or satellite dish network set-top box.

The main types of pay TV are postpaid and prepaid. Postpaid connections offer customers all the features and benefits of prepaid plans, with the consumer settling the bill after utilizing the services over a predetermined billing period. This payment method is often employed by individuals with fixed incomes, allowing them to pay their postpaid expenses once funds are credited to their accounts. Technologies employed in pay TV include cable TV, satellite TV, and internet protocol TV (IPTV), catering to various applications such as residential and commercial use.

The pay TV market research report is one of a series of new reports from The Business Research Company that provides pay TV market statistics, including pay TV industry global market size, regional shares, competitors with a pay TV market share, detailed pay TV market segments, market trends, and opportunities, and any further data you may need to thrive in the pay TV industry. This pay TV market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The pay tv market size has grown marginally in recent years. It will grow from $207.26 billion in 2023 to $211.12 billion in 2024 at a compound annual growth rate (CAGR) of 1.9%. The growth observed in the historical period can be attributed to several factors, including the dominance of the cable TV market, the expansion of direct-to-home (DTH) services, the emergence of pay TV channels, the growth of fiber optic networks, consumer demand for premium content, and regulatory support for subscription models.

The pay tv market size is expected to see steady growth in the next few years. It will grow to $234.2 billion in 2028 at a compound annual growth rate (CAGR) of 2.6%. The anticipated growth in the forecast period can be attributed to the rise of over-the-top (OTT) streaming services, a heightened focus on high-definition (HD) and ultra HD content, improved user interfaces, regulatory adaptations to streaming practices, and a shift towards internet protocol television. Prominent trends expected in the forecast period include the integration of streaming services, a transition to IP-based delivery, the provision of personalized viewing experiences, strategies for data monetization, the bundling of services and forming partnerships, as well as integration with smart TV platforms.

The projected increase in the demand for UHD and 4K services is set to drive the growth of the pay TV market. 4K denotes digital cinema projectors featuring a resolution of '4096 x 2160, with four times the pixels of Full HD (1920 x 1080) TVs, while ultra-high-definition (UHD) pertains to televisions with a resolution of 3840 x 2160. Pay TV services are commonly utilized to directly deliver premium content to TVs, offering high-resolution media content with robust content protection. For instance, SES S.A., a telecommunications company based in Luxembourg, provided approximately 8,400 TV channels in 2022, including 3,130 in HD or UHD, reaching 366 million TV homes globally-an increase of five million homes from the previous year. Consequently, the surging demand for UHD and 4K services is a driving force behind the growth of the pay TV market.

The anticipated growth in the pay TV market is further fueled by the increasing demand in residential areas. The residential sector encompasses real estate primarily used for housing purposes. Pay TV services cater to residential needs by offering a diverse range of channels, high-quality content, additional features, access to premium channels, advertising-free options, and a more stable and reliable signal. For example, in October 2023, the United States Census Bureau reported a 13.8% increase in the number of privately owned housing units approved by building permits on a seasonally adjusted yearly basis, reaching 1,524,000 in February compared to the corrected January rate of 1,339,000. Therefore, the growing demand in residential areas is propelling the growth of the pay TV market.

Major companies in the pay TV market are strategically focusing on developing new platforms, such as Spotv pay-television and digital platforms, to drive revenues. Spotv is a South Korean pay TV and digital platform that offers a variety of sports-related programming and content through a subscription television network. For instance, in February 2022, Eclat Media Group, a multimedia company based in South Korea, launched Spotv pay-television and digital platform. This platform has expanded its reach in Southeast Asia, providing a wide array of sports content and related programs, including eSports tournaments. Eclat Media Group introduced two new channels, Spotv and Spotv2, to offer viewers in certain Southeast Asian and East Asian regions access to global sports content.

Major companies in the pay TV market are also keen on adopting new models of pay TV services to drive revenues. Pay TV services involve subscription-based television services requiring viewers to pay a fee for access to programming. For example, in January 2022, Azam Media Limited, an African television service provider, launched pay TV services in Zimbabwe. Azam TV charges a monthly fee of US$5 for a basic subscription of 100 channels, aiming to provide high-quality entertainment to viewers in Zimbabwe and other African nations at an affordable price. The introduction of Azam TV in Zimbabwe is expected to enhance competition in the pay-TV industry and offer viewers additional choices.

In May 2021, 24i Unit Media B.V., a Netherlands-based end-to-end video streaming service, acquired Nordija A/S for an undisclosed amount. This acquisition is anticipated to broaden the TV as a Service (TVaaS) model, relieving companies of the daily operational burden and supporting their end-to-end technology platform. Nordija A/S is a Danish software developer operating in the pay TV and streaming platform industry.

Major companies operating in the pay tv market report are Bharti Airtel Limited, DirecTV LLC, Foxtel, Dish TV, Comcast Corporation, Rostelecom PJSC, Fetch TV Pty Limited, Tata Play Limited, Tricolor TV, Videocon d2h Limited, Charter Communications Inc., Sky UK Limited, Alliance Telecom Group, Verizon Communications Inc., Altice USA Inc., DISH Network Corporation, Carter Communications Inc., British Telecom Group, Canal+ Group, Sky Limited, Liberty Global Inc., Shaw Communications Inc., Rogers Communications Inc., Bell Canada Inc., Telus Corporation, SKY Brasil, Televisa S.A.B. de C.V., Optimum, Sling TV .

North America was the largest region in the pay TV market in 2023. The regions covered in the pay tv market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the pay tv market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The pay TV market includes revenues earned by entities by subscription-based satellite television and free-to-air (FTA) satellite television. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Product Code: r11221

1. Executive Summary

2. Pay TV Market Characteristics

3. Pay TV Market Trends And Strategies

4. Pay TV Market - Macro Economic Scenario

4.1. Impact Of High Inflation On the Market
4.2. Ukraine-Russia War Impact On the Market
4.3. COVID-19 Impact On the Market

5. Global Pay TV Market Size and Growth

5.1. Global Pay TV Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Pay TV Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Pay TV Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Pay TV Market Segmentation

6.1. Global Pay TV Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Postpaid
Prepaid
6.2. Global Pay TV Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Cable TV
Satellite TV
Internet Protocol TV (IPTV)
6.3. Global Pay TV Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Residential
Commerical

7. Pay TV Market Regional And Country Analysis

7.1. Global Pay TV Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Pay TV Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Pay TV Market

8.1. Asia-Pacific Pay TV Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Pay TV Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Pay TV Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Pay TV Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Pay TV Market

9.1. China Pay TV Market Overview
9.2. China Pay TV Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Pay TV Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Pay TV Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Pay TV Market

10.1. India Pay TV Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Pay TV Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Pay TV Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Pay TV Market

11.1. Japan Pay TV Market Overview
11.2. Japan Pay TV Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Pay TV Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Pay TV Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Pay TV Market

12.1. Australia Pay TV Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Pay TV Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Pay TV Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Pay TV Market

13.1. Indonesia Pay TV Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Pay TV Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Pay TV Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Pay TV Market

14.1. South Korea Pay TV Market Overview
14.2. South Korea Pay TV Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Pay TV Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Pay TV Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Pay TV Market

15.1. Western Europe Pay TV Market Overview
15.2. Western Europe Pay TV Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Pay TV Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Pay TV Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Pay TV Market

16.1. UK Pay TV Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Pay TV Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Pay TV Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Pay TV Market

17.1. Germany Pay TV Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Pay TV Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Pay TV Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Pay TV Market

18.1. France Pay TV Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Pay TV Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Pay TV Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Pay TV Market

19.1. Italy Pay TV Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Pay TV Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Pay TV Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Pay TV Market

20.1. Spain Pay TV Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Pay TV Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Pay TV Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Pay TV Market

21.1. Eastern Europe Pay TV Market Overview
21.2. Eastern Europe Pay TV Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Pay TV Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Pay TV Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Pay TV Market

22.1. Russia Pay TV Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Pay TV Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Pay TV Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Pay TV Market

23.1. North America Pay TV Market Overview
23.2. North America Pay TV Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Pay TV Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Pay TV Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Pay TV Market

24.1. USA Pay TV Market Overview
24.2. USA Pay TV Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Pay TV Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Pay TV Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Pay TV Market

25.1. Canada Pay TV Market Overview
25.2. Canada Pay TV Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Pay TV Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Pay TV Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Pay TV Market

26.1. South America Pay TV Market Overview
26.2. South America Pay TV Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Pay TV Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Pay TV Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Pay TV Market

27.1. Brazil Pay TV Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Pay TV Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Pay TV Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Pay TV Market

28.1. Middle East Pay TV Market Overview
28.2. Middle East Pay TV Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Pay TV Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Pay TV Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Pay TV Market

29.1. Africa Pay TV Market Overview
29.2. Africa Pay TV Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Pay TV Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Pay TV Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Pay TV Market Competitive Landscape And Company Profiles

30.1. Pay TV Market Competitive Landscape
30.2. Pay TV Market Company Profiles
- 30.2.1. Bharti Airtel Limited
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. DirecTV LLC
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Foxtel
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Dish TV
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. Comcast Corporation
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Global Pay TV Market Competitive Benchmarking

32. Global Pay TV Market Competitive Dashboard

33. Key Mergers And Acquisitions In The Pay TV Market

34. Pay TV Market Future Outlook and Potential Analysis

34.1 Pay TV Market In 2028 - Countries Offering Most New Opportunities
34.2 Pay TV Market In 2028 - Segments Offering Most New Opportunities
34.3 Pay TV Market In 2028 - Growth Strategies
- 34.3.1 Market Trend Based Strategies
- 34.3.2 Competitor Strategies

35. Appendix

35.1. Abbreviations
35.2. Currencies
35.3. Historic And Forecast Inflation Rates
35.4. Research Inquiries
35.5. The Business Research Company
35.6. Copyright And Disclaimer